HelpMe Feed
Founded2018
FounderMadeline Sands
TypeNonprofit 501(c)(3)
HeadquartersSydney, Australia
Region
Australia, New Zealand, United States, Canada and United Kingdom
ServicesMaternal and infant health
Websitehelpmefeed.org

The HelpMe Feed Foundation is an Australian non-profit organization that supports breastfeeding. The foundation created the HelpMe Feed app, which aims to facilitate and expand on the support offered by health professionals to parents.[1][2]

History

The HelpMe Feed Foundation was formed by team members from Small World Social who shared a vision to use new technology to support young families around the world learn to breastfeed and care for new infants. With a dedicated team of volunteers, the members of Small World Social shared the goal of managing the creation and distribution of the HelpMe Feed app globally.[3]

The group came together in 2014 when Maddy Sands of Small World Social saw an opportunity to use new technology to support women learning to breastfeeding.[4] Originally, the project began as the Google Glass breastfeeding app trial.[5] This trial was supported by the Australian Breastfeeding Association.[6][7]

Karina Ayers, RN IBCLC joined the HelpMe Feed Foundation in 2015. From there, the foundation turned its focus towards building the HelpMe Feed app: a subscription-based tool that scales the support offered by health professionals to breastfeeding mothers.[8][9] It includes a library of breastfeeding support videos and resources.[4]

Aims

The HelpMe Feed Foundation aims:

  • To reach health professionals and help them support more breastfeeding mothers.
  • For parents to become more knowledgeable, skilled, and confident about breastfeeding.
  • To decrease social stigma and raise public awareness around breastfeeding.

Awards and recognition

In April 2019, HelpMe Feed was awarded a Platinum Hermes Creative Award.[10] In May 2019, HelpMe Feed won an award of distinction in the Communicator Awards - Mobile Apps category.[11]

References

  1. ↑ Boulous, Chris (2019-05-16). "New app to provide breastfeeding support". Fairfield City Champion. Retrieved 2019-05-17.
  2. ↑ Whelan, Melanie (2019-01-31). "Global breastfeeding network taps into Hepburn mums' perspective for support". The Courier. Retrieved 2019-05-17.
  3. ↑ Whelan, Melanie (2019-02-04). "Hepburn mums lend personal breastfeeding experience to app developers". The Advocate - Hepburn. Retrieved 2019-05-17.
  4. 1 2 Seymour, Joanna (2018-11-27). "HelpMe Feed Foundation is Born". Parenthub. Retrieved 2019-05-17.
  5. ↑ "Google Glasses help feeding mums". www.heraldsun.com.au. 2014-04-06. Retrieved 2019-05-17.
  6. ↑ Medew, Lucy Battersby and Julia (2014-01-18). "Breastfeeding mothers get help from Google Glass and Small World". The Age. Retrieved 2019-05-17.
  7. ↑ Lynne, Jamie. "Google Glass App Helps Moms Breastfeed -". Retrieved 2019-05-17.
  8. ↑ "OpenIDEO - Early Childhood Innovation Prize - HelpMe Feed". challenges.openideo.com. Retrieved 2019-05-17.
  9. ↑ "Babytalk: Help Me Feed". ABC Radio. 2019-02-24. Retrieved 2019-05-17.
  10. ↑ "Hermes Creative Awards". enter.hermesawards.com. Retrieved 2019-05-17.
  11. ↑ "Communicator Awards | Winner's List". Retrieved 2019-05-17.
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