HEY is a premium email service launched by Basecamp in June 2020.[1][2][3][4] The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.[5][6] Due to the service's vertical integration, a HEY mailbox cannot be incorporated into other email services or stand-alone email clients.[7]

Around the time of HEY's launch, a stand-off between Basecamp and Apple Inc. over Apple's policy on in-app purchases in apps hosted by its App Store was the cause of significant media attention upon Apple's policies.[8][9][10][11]

Features

  • An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again[6]
  • Blocks tracking pixels (called a spy tracker in the apps) and informs the user if an email includes tracking[6]
  • A single place showing all attachments that have been received, regardless of sender[6]

See also

References

  1. ↑ Chen, Brian X. (June 17, 2020). "Tackling the Unsolvable Problem: The Bottomless Email Inbox". The New York Times. ISSN 0362-4331. Retrieved June 26, 2020.
  2. ↑ Aten, Jason (June 25, 2020). "Basecamp's Controversial New Hey App Actually Makes Email Productive Again". Inc.com. Retrieved June 26, 2020.
  3. ↑ Newton, Casey (June 15, 2020). "Hey is a wildly opinionated new email service from the makers of Basecamp". The Verge. Retrieved June 26, 2020.
  4. ↑ Harris, Ainsley (June 15, 2020). "Meet the Big Tech critic behind Hey, Basecamp's radical new email platform". Fast Company. Retrieved June 26, 2020.
  5. ↑ Anderson, Tim (June 17, 2020). "Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app". The Register. Retrieved June 26, 2020.
  6. 1 2 3 4 Aten, Jason (June 25, 2020). "How Basecamp's Controversial Hey App Makes Email Productive Again". Inc.com. Retrieved June 27, 2020.
  7. ↑ Lomas, Natasha (June 16, 2020). "Basecamp launches Hey, a hosted email service for neat freaks". TechCrunch. Retrieved June 26, 2020.
  8. ↑ Goode, Lauren (June 16, 2020). "Apple Threatens to Move Basecamp's New Email App to Trash". Wired. ISSN 1059-1028. Retrieved June 26, 2020.
  9. ↑ Speed, Richard (June 22, 2020). "Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier". The Register. Retrieved June 26, 2020.
  10. ↑ Gartenberg, Chaim (June 25, 2020). "Hey opens its email service to everyone as Apple approves its app for good". The Verge. Retrieved June 26, 2020.
  11. ↑ Keane, Sean (June 22, 2020). "Apple gives thumbs up to Hey email app after update rejection". CNET. Retrieved June 26, 2020.
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