High Focus Records
Founded2010
FounderFliptrix
GenreHip-hop
Country of originUnited Kingdom
LocationBrighton
Official websitewww.high-focus.com/home/

High Focus Records is an independent British hip-hop record label[1] founded by rapper Fliptrix in 2010,[2] following the collapse of Low Life Records.[3][4] [5]

History

In 2008, Fliptrix was in the process of releasing his first album on Low Life Records the largest UK hip-hop label at the time. Unfortunately, the label collapsed later that year. As a result, Fliptrix turned to one of the only other hip-hop labels in the UK at that time, YNR. However the label's owner, Jehst, recommended he create his own label in order to get his album out as soon as possible.[6] Friends of Fliptrix, such as Jam Baxter and Leaf Dog, asked if he could put their albums out too - and it was from there High Focus Records began to grow.[5]

Details

Originally influenced by late 1990s and early 2000s British hip hop artists such as Jehst, Task Force and Skinnyman,[4] High Focus has often focused on a 1990s US 'boom bap' style hip hop sound. However, it has diversified its artist roster into alternative hip hop in recent years with Onoe Caponoe[7] Strange U and Jam Baxter[2][8][9] incorporating wider influences.

The label has released dozens of albums and projects since 2010. They have released one UK top 40 album, Ocean Wisdom's Wizville in 2018.[10] However, he has since left the label to start his own venture with Warner Music.[11] As of October 2015, High Focus Records has had nearly 40 million views on its YouTube channel.[2]

In 2016, High Focus regular Verb T teamed up with comedian Doc Brown to release a song dedicated to their shared local South London football team Crystal Palace FC. The track, called "Glad All Over Again", was played at Wembley in the 2016 FA Cup Final between Crystal Palace and Manchester United.[12]

Verb T and producer Pitch 92 (who have two albums out together on High Focus) also recorded the theme tune for the Sky One television series The Reluctant Landlord.[13] Show creator and comedian Romesh Ranganathan has featured High Focus members The Four Owls, Dirty Dike and former label star Ocean Wisdom on his hip hop themed podcast, Hip Hop Saved My Life.[14]

High Focus artists have also been frequent collaborators with Rag'n'Bone Man,[15][16] who released two EPs on the label between 2011 and 2014.[17]

Artists

Current and former acts

  • Brothers of the Stone
  • BVA
  • CMPND
  • Contact Play
  • Coops
  • Cracker Jon & 2Late
  • Dabbla
  • Datkid
  • Dead Players
  • Dirty Dike
  • DJ Sammy B-Side
  • Ed Scissor
  • Fliptrix
  • The Four Owls[2]
  • Jam Baxter
  • Leaf Dog
  • Mr Key
  • Onoe Caponoe
  • Ocean Wisdom
  • Rag'n'Bone Man
  • Ramson Badbonez
  • Ronnie Bosh
  • Strange U
  • TrueMendous
  • Verb T[18]

Associated producers

  • Chemo
  • Leaf Dog
  • Illinformed
  • DJ Sammy B-Side
  • Talos
  • Pitch 92
  • Dirty Dike
  • Pete Cannon
  • Joe Corfield
  • Molotov
  • DJ Madnice
  • Ghosttown
  • Runone
  • Alecs DeLarge

References

  1. Jones, Shanna (7 August 2014). "Is British Rap Finally Going to Have a Gay Hip Hop Scene?". Vice. Retrieved 2020-01-22.
  2. 1 2 3 4 "The brilliant gutter poetry of High Focus". Red Bull. Retrieved 2020-01-22.
  3. "Fliptrix: 5 reasons UK hip-hop is here to stay". Red Bull. Retrieved 2020-01-21.
  4. 1 2 "The Rise & Rise Of High Focus Records". A Nation of Billions. Retrieved 2020-01-21.
  5. 1 2 "Fliptrix Speaks on High Focus Journey to Date, Eighth Birthday Party & New Music". UKHH.com. 11 March 2018. Retrieved 22 January 2020.
  6. phillytea13 (2018-09-23). "FLIPTRIX INTERVIEW". Medium. Retrieved 2020-01-29.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. "Onoe Caponoe Interview". Bonafide. 2015-05-25. Retrieved 2020-01-21.
  8. "On The Rise: Jam Baxter". The Line of Best Fit. Retrieved 2020-01-22.
  9. Weinstock, Tish (29 December 2015). "which musical artists were tipped for 2015? and where are they now?". i-D. Retrieved 2020-01-22.
  10. "wizville | full Official Chart History | Official Charts Company". www.officialcharts.com. Retrieved 2020-01-21.
  11. Mr. BritHopTV (2019-03-27). "BRITHOPTV: [News] Ocean Wisdom Signs Label Deal With Warner Music | #UKHipHop #UKHipHopNews #MusicNews". BritHopTV. Retrieved 2020-01-22.
  12. Aarons, Ed (2016-05-19). "Crystal Palace's Glad All Over Again to revive FA Cup final musical tradition". The Guardian. ISSN 0261-3077. Retrieved 2020-01-21.
  13. "'For the record, she didn't actually black up...' : Interviews 2018 : Chortle : The UK Comedy Guide". www.chortle.co.uk. Retrieved 2020-01-22.
  14. "Episode 23: The Four Owls". Hip Hop Saved My Life. Retrieved 2020-01-22 via Mixcloud.
  15. Bassil, Ryan (6 March 2017). "An Interview with Someone Who Actually Likes Rag'n'Bone Man". Vice. Retrieved 2020-01-22.
  16. Hutchins, James (18 February 2015). "rag'n'bone man has got soul tattooed on his hands and cemented in his heart". i-D. Retrieved 2020-01-22.
  17. "Rag'n'Bone Man". Official Website of High Focus Records. Retrieved 2020-01-21.
  18. "Artists". Official Website of High Focus Records. Retrieved 2020-01-29.
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