Hoyts Kiosk
TypeSubsidiary
IndustryAutomated retail
Founded2005
Defunct2018
FateSold and rebranded
SuccessorVideo Ezy Express
Headquarters
Sydney
Area served
Australia
Key people
Andrew Evetts, Ian O'Rourke
ParentHoyts

Hoyts Kiosk, previously known as Oovie, was an Australian company that specialised in the rental of DVDs and Blu-ray Discs via automated retail kiosks. In 2013, Hoyts Kiosk had over 500 kiosks in Australia, located in every state and territory except South Australia, with more than 250,000 active customers.[1]

History

Hoyts Kiosk was launched as Instant DVD by Sydney-based entrepreneurs Andrew Evetts and Ian O'Rourke in 2005. They were inspired by seeing the success of similar DVD rental kiosks in the United States.[2] In October 2009 they sold the business to Hoyts who rebranded the company as Oovie.[3]

In November 2017, Hoyts Kiosk was acquired by Video Ezy Express and all its machines were rebranded.[4][5]

Kiosks

Kiosks were located at grocery stores, shopping centres, convenience stores, and fast food restaurants. Customers could choose a DVD or Blu-ray disc at any kiosk, or select and reserve online for collection at a kiosk. Discs could be returned to any kiosk in Australia.[6] Movies had to be returned by 9 pm the following day or a further day's rental was charged.

See also

References

  1. ↑ Cameron, Nadia (25 March 2013). "Tech in marketing: Personalising email-based customer communication". cmo.com.au. Archived from the original on 16 May 2013. Retrieved 2 June 2013.
  2. ↑ "GROWTH, HOW I DID IT - Oovie". SmartCompany. 18 January 2011. Archived from the original on 22 January 2021. Retrieved 2 April 2021.
  3. ↑ Murfett, Andrew (13 February 2010). "Boom in DVD rentals is one out of the box". theage.com.au. Archived from the original on 10 May 2017. Retrieved 27 October 2012.
  4. ↑ "Thanks for visiting Hoytskiosk.com.au". Video Ezy. Archived from the original on 26 August 2019. Retrieved 26 August 2019.
  5. ↑ Duke, Jennifer (5 January 2018). "Hoyts DVD vending business to be swallowed by rival Video Ezy Express". The Sydney Morning Herald. Nine Entertainment Co. Archived from the original on 21 September 2019. Retrieved 15 September 2019.
  6. ↑ Kermond, Clare (23 January 2012). "Hot competition for DVD rentals". businessday.com.au. Archived from the original on 10 August 2021. Retrieved 27 October 2012.
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