Wheat Thins
Product typeCracker
OwnerMondelez International
Introduced1947 (1947)
Previous ownersNabisco
Websitewheatthins.com

Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International.[1][2] The product is also available in Australia through wholesaler USA Foods.[3] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.[4][5]

Advertising

The introduced recent commercial aired during The Simpsons episode ''Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins".[6] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[1]

Nutrition information

The following is nutrition information for Wheat Thins original.

Nutritional info
Nutritional value per around 16 pieces
22 g
Sugars4 g
Dietary fiber3 g
5 g
Saturated1 g
Monounsaturated1 g
2 g
MineralsQuantity
%DV†
Potassium
2%
90 mg
Sodium
15%
230 mg
†Percentages are roughly approximated using US recommendations for adults.
Source: [7]

Varieties

There are several varieties available, depending on country and market:

  • Artisan cheese: Wisconsin Colby
  • Artisan cheese: Vermont White Cheddar
  • Big
  • Chipotle
  • Dill Pickle
  • Fiber Selects 5-Grain
  • Flatbread Garlic & Parsley
  • Flatbread Tuscan Herb
  • Hint of Salt
  • Honey Mustard
  • Lime (limited time 2013)
  • Multigrain
  • Original
  • Popped – a popped chip variety of Wheat Thins[8]
  • Ranch
  • Reduced Fat [9]
  • Sour Cream and Onion
  • Smoked Gouda
  • Smoky BBQ
  • Spicy Buffalo
  • Sundried Tomato & Basil
  • Sweet Onion
  • Sweet Potato
  • Zesty Salsa

Additional discontinued/changed flavors:

  • Baked Snack Reduced Fat
  • Cream Cheese & Chives
  • Harvest 5-Grain
  • Harvest 7-Grain
  • Harvest Garden Vegetable
  • Honey[10]
  • Lightly Cinnamon
  • Low Sodium
  • Parmesan Basil

See also

References

  1. 1 2 Newman, Andrew Adam (January 5, 2011). "Wheat Thins: Call Them Snacks, Not Crackers". The New York Times. Retrieved October 10, 2017.
  2. ↑ Willett, W.; Skerrett, P.J. (2011). Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. Free Press. p. 127. ISBN 978-1-4391-3481-8. Retrieved October 10, 2017.
  3. ↑ "Wheat Thins". USA Foods: The All American Grocery Store. Archived from the original on March 19, 2011. Retrieved February 16, 2011.
  4. ↑ Newman, Andrew Adam (January 25, 2013). "Old-Line Snack Is Highlighting Fervor of Fans". The New York Times. Retrieved October 10, 2017.
  5. ↑ Drewniany, B.L.; Jewler, A.J. (2013). Creative Strategy in Advertising. Cengage Learning. p. 80. ISBN 978-1-133-30726-6. Retrieved October 10, 2017.
  6. ↑ "Family Guy: Wheat Thins Commercial (HD)". YouTube. Retrieved May 20, 2014.
  7. ↑ "Calories in Wheat Thins Nabisco Original". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
  8. ↑ "Calories in Wheat Thins Popped Sour Cream & Onion". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
  9. ↑ "Calories in Wheat Thins Crackers Reduced Fat". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
  10. ↑ Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices.

Further reading

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