Logo of INSA-CONSULERE

INSA or Institut für neue soziale Antworten (Institute for New Social Answers) is a German institute from Erfurt that offers psephological, political and market research. It is run by the company INSA-CONSULERE GmbH. In addition to its headquarter in Erfurt, the company has an office in Berlin, a service office in Brussels and a daughter company in Innsbruck, INSA-Austria.

Polls

INSA publishes the INSA Meinungstrend (INSA opinion trend) poll on every weekend for German federal elections on behalf of the Bild tabloid,[1]. INSA works also for other clients, e.g. for state elections, such as Cicero and Focus magazine, Freie Presse, Leipziger Volkszeitung, Neue Zürcher Zeitung, Nordkurier, Superillu, and local newspapers of Thuringia, like Thüringische Landeszeitung, Thüringer Allgemeine and Ostthüringer Zeitung[2] In addition, INSA cooperated with YouGov for some polls. INSA Meinungstrend was also cited as Insa YouGov Meinungstrend.[3]

History

The INSA institute was founded in 2009 by former CDU politician and Thuringian State Secretary Hermann Binkert. Since 2011 he is CEO of the INSA Consulere company. In 2017 INSA was awarded as a Top-Innovator of the German Mittelstand by Ranga Yogeshwar. The company has a Brussels representative and a service office in the de facto capital of the European Union. Since 2022 INSA has a 100 % subsidiary with INSA-Austria in Innsbruck.[4]

Political role and critique

According to Binkert, his opinion research institute receives orders from all parties in the German Bundestag a state parliaments. Binkert was criticised for having contacts to the AfD party. He was shareholder of a company that was consulting the AfD.[5] Guests from different parties are invited to regular events and lecutures at the INSA-Haus in Erfurt.[4]

References

  1. ↑ Union sackt auf Allzeittief – AfD mit neuem Rekord, Die Welt, 19 January 2016, in German
  2. ↑ AfD in Umfrage erstmals vor CDU, Frankfurter Allgemeine, 31 August 2016, in German
  3. ↑ Umfrage-Klatsche für die Euro-Hasser, Bild, 29 April 2013, in German
  4. 1 2 "Vize-MP Maier: "Wir sind stolz auf INSA"" [Vice-Ministerpresident Maier: We are proud of INSA]. Thueringer Allgemeine, p. 17. (in German). Erfurt (Thuringia). 15 October 2022.
  5. ↑ Berater der AfD: Die merkwürdigen Geschäfte von Insa-Chef Binkert, Der Spiegel, 22 December 2015, in German
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