"I Do"
Single by (G)I-dle
from the EP Heat
LanguageEnglish
ReleasedJuly 13, 2023 (2023-07-13)
Recorded2023
GenreSynth-pop
Length3:10
Label
Songwriter(s)
Producer(s)
  • Rogét Chahayed
  • Imad Royal
(G)I-dle singles chronology
"Queencard"
(2023)		 "I Do"
(2023)		 "I Want That"
(2023)
Music video
"I Do" on YouTube

"I Do" is a song by South Korean girl group (G)I-dle. It was released on July 14, 2023, through Cube and 88rising, as the group's first original English single from their first English-language EP Heat. It was written by its producers Rogét Chahayed and Imad Royal with Blaise Railey and Drew Love. Musically, it is a pop song that utilizes 1980s synth pop sound, while its lyrics revolve around a story about a lost love and the bitterness that comes with it.

Commercially, "I Do" peaked at number 26 on the Billboard US Pop Airplay and at number 39 on the New Zealand Hot Singles RMNZ. An accompanying music video was uploaded onto 88rising's YouTube channel simultaneously with the single's release and has surpassed 19 million views on the platform. On July 24, an alternative music video titled "I Do: A Love Story in Bangkok," starring Tontawan Tantivejakul and Jirawat Sutivanichsak, was posted on 88rising's YouTube account.

Background and release

On May 15, 2023, the group released their sixth Korean-language I Feel, which was a commercial success debuting at number one on the Circle Chart with one million copies sold in the first week and receiving positive reviews from domestic critics.[1] On July 10, Billboard reported a partnership between the group's parent company Cube Entertainment and the American record label 88rising, where the group would release their first English-language extended play titled Heat, with "I Do" serving as the lead single, released on July 13, 2023, on streaming platforms.[2]

Composition

"I Do" is a pop song inspired by 1980s synth-pop elements.[3] It is characterized by "the harmonization of relaxed tempos" and electronic elements "that give it a dreamy feel," while its lyrics revolve around a "lost love of the past and the bitterness that accompanies it."[4]

Music video

An accompanying music video for "I Do" was preceded by five concept images and two teaser videos.[5][6] In the video the members take on the role of a shapeshifting alien who crash lands on Earth and meets a "kind stranger who takes her in, and the pair soon fall in love." However, the duo are chased down by "mysterious men in hazmat suits," and are later cornered in a deserted warehouse. In order to save her love, the alien uses her magic powers and sacrifices herself.[7]

An alternative music video titled "I Do: A Love Story in Bangkok," starring Tontawan Tantivejakul and Jirawat Sutivanichsak but with no appearances from (G)I-dle, was posted on 88rising's YouTube account on July 24. The video depicts Tontawan and Jirawat as students falling in love in high school before an emotional break up at prom. The video ends with the two reunited, presumably years later, after a chance encounter at a park.[8]

Credits and personnel

Charts

Chart performance for "I Do"
Chart (2023) Peak
position
New Zealand Hot Singles (RMNZ)[9] 39
South Korea BGM (Circle)[10] 125
South Korea Download (Circle)[11] 51
Taiwan (Billboard)[12] 13
US Pop Airplay (Billboard)[13] 26

Release history

Release history for "I Do"
Region Date Format Label Ref
Various July 13, 2023 [14]

References

  1. ↑ Park, Dong-sun (April 18, 2023). "(여자)아이들, 5월15일 컴백확정…새 앨범 'I feel' 발표 예고" [(G)I-DLE confirmed comeback on May 15th... Notice of release of new album 'I feel']. Electronic Times (in Korean). Retrieved July 15, 2023 – via Naver.
  2. ↑ "88rising and Cube Entertainment Partnership Begins With (G)I-DLE's English Single 'I DO': Exclusive". Billboard. July 11, 2023. Retrieved July 17, 2023.
  3. ↑ Yoo, Byung-cheol (July 12, 2023). "(여자)아이들, 미국 첫 디지털 싱글 티저 이미지 공개…5인 5색 아우라" [(G)I-DLE, America's first digital single teaser image released. 5 people 5 color aura]. Korea Economy TV (in Korean). Retrieved July 17, 2023.
  4. ↑ Munhwa, young (July 11, 2023). "(여자)아이들, 미국 진출…14일 첫 싱글 'I DO' 발표" [(G)I-DLE advances to the US... Released the first single 'I DO' on the 14th]. The Fact (in Korean). Retrieved July 17, 2023 – via Naver.
  5. ↑ Ahn, Tae-hyun (July 11, 2023). "(여자)아이들, 美 진출 초읽기…첫 영어 싱글 '아이 두' 티저 공개" [(G)I-DLE counts down to enter the US… First English single 'I Do' teaser released]. News 1 (in Korean). Retrieved July 17, 2023.
  6. ↑ Park, Jeong-sun (July 13, 2023). "(여자)아이들, 미국 진출 신호탄" [(G)I-DLE, a signal to advance into the US]. JTBC (in Korean). Retrieved July 17, 2023.
  7. ↑ Ziwei, Puah (July 14, 2023). "Watch (G)I-DLE's otherworldly video for their first English single 'I Do'". NME. Retrieved July 17, 2023.
  8. ↑ Ziwei, Puah (July 25, 2023). "(G)I-DLE drop music video for 'I Do' with 'F4 Thailand: Boys Over Flowers' stars". NME. Retrieved August 2, 2023.
  9. ↑ "NZ Hot Singles Chart". Recorded Music NZ. July 24, 2023. Retrieved July 22, 2023.
  10. ↑ "BGM Chart – Week 28 of 2023". Circle Chart (in Korean). Retrieved July 21, 2023.
  11. ↑ "Download Chart – Week 28 of 2023". Circle Chart (in Korean). Retrieved July 21, 2023.
  12. ↑ "Taiwan Songs: Week of July 28, 2023". Billboard. Retrieved July 25, 2023.
  13. ↑ "Pop Airplay: Week of November 4, 2023". Billboard. Retrieved October 31, 2023.
  14. ↑ "I DO - (여자)아이들". Melon (in Korean). Retrieved July 17, 2023.
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