Include Mx
Formation2020
PurposeSocial activism
LeaderTom Pashby

Include Mx is a campaign in the United Kingdom whose primary goal is to promote the inclusion of the title Mx on online forms. Mx is a title often used by non-binary individuals, or those who do not wish to disclose their gender. The campaign also promotes companies that have already included the option.[1]

Purpose

The primary activity of Include Mx is advocating for the inclusion of the gender-neutral title Mx on forms, especially in places where multiple options such as professor or Viscount already exist.[2] Tom Pashby, the leader of the campaign, stated in an interview with the newspaper i that the inclusion of the Mx title is "about respect". They furthered that "not all people who use Mx are non-binary, and some people do just want to not have to supply their gender identity to a company".[3]

Include Mx directly contacts and calls out companies who do not include the title, especially those that the organisation accuses of pinkwashing, which is where companies use the aesthetics of LGBT inclusion without making meaningful changes to their internal structures.[4] For example, the campaign tweeted at the Post Office in December 2020, asking the company to include Mx on its general enquiries form.[5] In June 2023, Include Mx tweeted at the company again, stating that it "implied it might Mx nearly three years ago",[6] but that it still had not.[7]

The campaign also celebrates companies that have added the title. For example, in June 2023, Include Mx wrote a thread of tweets about companies who had switched to using logos incorporating the pride flag. In this thread, they thanked Tesco, Screwfix, and Royal Mail for including the title.[8][9][10]

Formation

Include Mx was first launched in 2020 by Tom Pashby, then a master's student at Sussex University in Falmer.[2] When asked why they started the campaign, they stated the following:

I started Include Mx because I was frustrated at being forced into using incorrect titles to be able to access goods and services like online deliveries. [...] Given that lots of organisations include extensive lists of titles including things like Viscount and Prof, but not Mx, it strikes me that this situation needs changing. Lots of other people like me will also be very frustrated. I’m running this as a ’micro campaign’, exclusively focused on celebrating organisations which include Mx, and encouraging other organisations to add Mx, because I know this is an achievable win for a lot of organisations. It will make thousands of people across the UK happier when they see their existence being acknowledged by institutions.[2]

The campaign gained traction through media outlets such as The Tab,[2] PinkNews,[1] and i.[3]

Success

The campaign claims that its activities have successfully pressured several companies into including the title. For example, on 5 December 2020, Include Mx tweeted at Wilko (retailer) asking them to add Mx to their online registration form,[11] The company responded on 11 December, stating that they would "ensure this is passed on to the relevant department".[12] On 17 February 2021, the campaign reported that the option was now available.[13]

However, not all campaigns from the group have been successful. In July 2022, Include Mx started a petition to get Argos to include the title on their online forms. This petition reached over 10,000 signatures in nine days.[14] Sainsbury's, Argos' parent company, stated in response that it "wanted to offer [the title] across [its] entire business" and that customers should "bear with [it] while this is worked through".[15] However, The Retail Bulletin reported in June 2023 that Sainsbury's had not yet fully implemented the use of the title throughout its business, including in the Argos brand.[16]

See also

Sources

  1. 1 2 Parsons, Vic (23 November 2020). "Businesses urged to give non-binary people basic recognition by making one simple change". Pink News. Archived from the original on 30 January 2023. Retrieved 7 June 2023.
  2. 1 2 3 4 Waterhouse, Ellie (26 November 2020). "Sussex Master's student starts new Include Mx campaign". The Tab. Archived from the original on 24 September 2022. Retrieved 7 June 2023.
  3. 1 2 Andersson, Jasmine (3 December 2020). "Non-binary person starts campaign to encourage businesses to list non-gendered honorific Mx on forms". i. Archived from the original on 20 April 2021. Retrieved 7 June 2023.
  4. ↑ Stone, Gemma (27 June 2022). "'Include Mx' campaigner asks Argos "Why fly the flag, when you dont have inclusive options?"". transwrites.world. Archived from the original on 31 January 2023. Retrieved 7 June 2023.
  5. ↑ @Include_Mx (12 December 2020). "Hi @PostOffice please will you add Mx to your online general enquiry form?" (Tweet). Retrieved 7 June 2023 – via Twitter.
  6. ↑ @Include_Mx (3 June 2023). "This isn't a credible response because @PostOffice implied it might add Mx nearly three years ago" (Tweet). Retrieved 7 June 2023 – via Twitter.
  7. ↑ @Include_Mx (3 June 2023). "Its general enquiry form does not #IncludeMx, effectively excluding non-binary people who use the gender-neutral title" (Tweet). Retrieved 7 June 2023 – via Twitter.
  8. ↑ @Include_Mx (2 June 2023). "@Tesco has updated its logo to incorporate the #Pride colours" (Tweet). Retrieved 7 June 2023 – via Twitter.
  9. ↑ @Include_Mx (4 June 2023). "@Screwfix has incorporated the #Pride colours into its logo" (Tweet). Retrieved 7 June 2023 – via Twitter.
  10. ↑ @Include_Mx (5 June 2023). "@RoyalMail has added the #Pride colours to its logo for Pride month" (Tweet). Retrieved 7 June 2023 – via Twitter.
  11. ↑ @Include_Mx (5 December 2020). "Hi @LoveWilko please will you add Mx to your online account registration form?" (Tweet). Retrieved 7 June 2023 – via Twitter.
  12. ↑ @LoveWilko (11 December 2020). "Thank you for your feedback, I will ensure this is passed to the relevant department" (Tweet). Retrieved 7 June 2023 – via Twitter.
  13. ↑ @Include_Mx (17 February 2021). "Fantastic to see that @LoveWilko have added Mx to their online account registration form, following pressure from this campaign 🥳🥳🥳" (Tweet). Retrieved 7 June 2023 – via Twitter.
  14. ↑ @Include_Mx (12 July 2022). "🚨 over 10,000 (!!) people have signed the petition asking @Argos_Online to add the gender-neutral title Mx 🚨 Sign the petition here: https://chng.it/s5jZ4Vzn #IncludeMx" (Tweet). Retrieved 7 June 2023 – via Twitter.
  15. ↑ Hawkins, Emily (20 July 2022). "Argos shoppers and staff accuse retailer of 'pink washing' over lack of gender-neutral 'Mx' option". City A.M. Archived from the original on 6 February 2023. Retrieved 7 June 2023.
  16. ↑ Fresen, Natalie (6 June 2023). "Brands failing non-binary people, despite incorporation of Pride colours". The Retail Bulletin. Retrieved 7 June 2023.
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