Indix Corporation
IndustryProduct intelligence
Founded2010
FounderSanjay Parthasarathy
FateSold, 2019
Headquarters
Seattle, Washington, United States and Chennai, India
Key people
  • Sanjay Parthasarathy (Founder and CEO)
  • Sridhar Venkatesh (VP of Product)
  • Satya Kaliki (Architecture & Engineering)
  • Mark Alan Schneider (General Counsel and VP Business Operations)
  • John O’Rourke (VP of Marketing)
  • Ron Strandin (VP of Sales)
  • Heather Redman (VP of Operations)
  • John Rake (VP of Customer Success)
  • Rajesh Muppalla (Director of Engineering)
  • Sameer Brij Verma (Board Observer)
  • Vignesh Ramamurthy (VP of Engineering)
ServicesCloud-based product intelligence platform
Number of employees
70
Websiteindix.com

Indix was a company based in Seattle, Washington, in the United States that was offering a cloud-based product information platform. It also built a broad and deep product catalog to enable mobile and desktop apps and websites to become product-aware. Indix provided access to APIs that enable developers to build product-aware applications. The big data startup was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.[1][2][3]

Background

Indix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] On retiring from Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5]

Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6]

Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.[7]

Services

Indix's services are centered on proprietary algorithms that structure crawled product data and a data-as-a-service business model.[1][5]

The database offers coverage for most consumer retail product categories.[1] The database also includes many industrial and business-to-business products. Indix provides brands and retailers with access to data such as specifications, facets, availability, assortment, promotions, and real-time pricing information. Indix's infinite product catalog helps all client-facing digital media and environments become more product-aware.[1]

API

The Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[8] The API is intended to function as a tool for product assortment, price, catalog enrichment, etc. optimization to medium and large sized brands and retailers.[8] It is also meant to help developers build product-aware applications that connect consumers with the right product at the right time.[8]

Funding

In 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][9] Last year the company raised $8.5 million in its series A-1 round.[10] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1]

In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[11]

References

  1. 1 2 3 4 5 Pankaj Mishra (January 14, 2014), Indix Is Building A Catalog Of Over 1 Billion Consumer Products To Help Brands Sell Better, TechCrunch, retrieved February 17, 2014
  2. 1 2 Taylor Soper (November 16, 2013), Ex-Microsoft exec launches Indix to help product managers make data-driven decisions, GeekWire, retrieved February 17, 2014
  3. ↑ Brier Dudley (October 16, 2013), Ex Microsoft VP launches Indix product-intelligence platform, The Seattle Times: Brier Dudley's Business/Technology Blog, retrieved February 17, 2014
  4. 1 2 3 Benjamin Romano (April 15, 2013), A Billion Prices and Counting: Big Data Ambition at Startup Indix, Xconomy, retrieved February 17, 2014
  5. 1 2 3 4 5 Benjamin Romano (November 16, 2013), Indix Brings Big Data, Analytics, & Visualizations to Product Managers, Xconomy, retrieved February 17, 2014
  6. ↑ Sonam Gulati (October 17, 2013), Nexus-backed enterprise startup Indix launches big data platform for brands & retailers, Techcircle, retrieved February 17, 2014
  7. ↑ "Avalara Acquires Artificial Intelligence Technology and Expertise from Indix toAggregate, Structure, and Deliver Global Product and Tax Information".
  8. 1 2 3 Mark Boyd (November 13, 2013), Indix Releases Alternative to Google Shopping API, Programmable Web, retrieved February 17, 2014
  9. ↑ Liz Gannes (October 16, 2013), Indix Is an Index of All the World's E-Commerce Inventory, All Things Digital, retrieved February 17, 2014
  10. ↑ Indix Raises Additional 8.5 million from Avalon Nexus to Build World's Largest Product Database for Brands, TechCrunch, retrieved June 30, 2015
  11. ↑ Murphy, Ian P. "Indix raises $15 million in new funding". Retail Dive. Retrieved June 30, 2015.
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