California Assembly

President John F. Kennedy meets with California state legislators. Left to right: Chairman of the California Assembly Committee on Ways and Means, Robert W. Crown; California State Assembly Speaker, Jesse Unruh; President Kennedy; Chairman of the California Senate Finance Committee, George Miller, Jr.; and President Pro Tempore of the California State Senate, Hugh M. Burns. Oval Office, White House, Washington, D.C.

Unruh's political career began as an unsuccessful candidate for the California State Assembly in 1950 and 1952. He was elected as a member of the Assembly on his third attempt in 1954. In 1956, he was an unsuccessful candidate for Presidential elector for California as a Democrat. In 1959, he wrote California's Unruh Civil Rights Act, which outlawed discrimination by businesses that offer services to the public and was a model for later reforms enacted nationally in the 1960s and 1970s. Unruh was Speaker of the California State Assembly from 1961 to 1969 and a delegate to Democratic National Convention from California in 1960 and 1968.

Campaign work

As a national official of the Democratic Party, he often feuded with Governor of California Pat Brown (1959–67), a fellow Democrat, and was a case-study of James Q. Wilson's treatise on machine politics, The Amateur Democrat.

Unruh was California campaign manager for John F. Kennedy in 1960 and a close Kennedy associate throughout his presidency. He helped convince Senator Robert F. Kennedy to enter the 1968 presidential race and managed his California campaign. Kennedy won the California primary, but was assassinated shortly after his victory speech at the Ambassador Hotel in Los Angeles.

U.S. President Lyndon Johnson once described Unruh as "probably one of the most selfish men" he had met in politics.^[3]

After an unsuccessful effort, managed by Unruh and Mayor Richard J. Daley of Chicago, to draft Senator Edward M. Kennedy, Unruh released California delegates to vote their conscience and announced that he would support Eugene McCarthy at the 1968 Democratic National Convention in Chicago.

Unruh left the legislature to campaign unsuccessfully for governor against Ronald Reagan in 1970. One of his campaign workers was Timothy Kraft, who a decade later was the campaign manager for the unsuccessful reelection bid of President Jimmy Carter.^[4] In 1973, Unruh ran unsuccessfully for Mayor of Los Angeles.^[5]

California Treasurer

When he campaigned for state treasurer in 1974, the post was considered insignificant.^[6] Unruh's radio advertisements assured voters, "Make no mistake about it, I really want this job." Once elected, Unruh politicized the office. The Wall Street Journal noted he became "the most politically powerful public finance officer outside the U.S. Treasury".^[6] California pension funds were a major source of revenue for Wall Street underwriting companies, and Unruh secured campaign contributions in exchange for doing business with them. The New York Times said he had gained control of "an obscure post whose duties had long emphasized bookkeeping. In characteristic fashion, he soon transformed the job into a source of financial and political power that reached from California to Wall Street."^[7] Because as Treasurer he was an ex officio member of many California boards and commissions, Unruh supervised "the raising and expenditure of virtually all the state's money and consolidated his influence over billions of dollars in public investments and pension funds".^[7]

He served as state treasurer from 1975 until his death from prostate cancer on August 4, 1987, 8 months into his 4th term as treasurer. Unruh remains the second longest-serving California State Treasurer behind only Charles G. Johnson (who served 33 years between 1923 and 1956).

The University of Southern California Department of Political Science includes the Jesse M. Unruh Institute of Politics.