John Farrell
Alma materUniversity of Texas at Austin, Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM)
OccupationDirector of YouTube in Latin America

John Farrell is the director of YouTube in Latin America.

Education

Farrell holds a joint MBA degree from the University of Texas at Austin and Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM).[1]

Career

His business career began at Skytel, and later at Iridium as head of Business Development, in Washington DC, where he supported the design and launched the first satellite location service in the world and established international distribution agreements.[2]

He co-founded Adetel, the first company to provide internet access to residential communities and businesses in Mexico. After becoming General Manager of Adetel, he developed a partnership with TV Azteca in order to create the first internet access prepaid card in the country known as the ToditoCard.[1] Later in his career, John Farrell worked for Televisa in Mexico City as Director of Business Development for Esmas.com. There he established a strategic alliance with a leading telecommunications provider to launch co-branded Internet and telephone services. He also led initial efforts to launch social networking services, leveraging Televisa’s content and media channels.[3]

Google

Farrel joined Google in 2004 as Director of Business Development for Asia and Latin America.[4][5] On April 7, 2008, he was promoted to the position of General Manager for Google Mexico, replacing Alonso Gonzalo.[4] He is now director of YouTube in Latin America, responsible for developing audiences, managing partnerships and growing Google’s video display business. John is also part of Google’s Latin America leadership management team and contributes to Google’s strategy in the region.[6][7][8] He is Vice President of the IAB (Interactive Advertising Bureau), a member of the AMIPCI (Mexican Internet Association) Advisory Board, an active Endeavor mentor, and member of YPO.

References

  1. 1 2 "See John Farrell speak at ad:tech New York". Ad:Tech New York. Retrieved 15 May 2011.
  2. ↑ "Speaker Bios". LatinVision. Retrieved 15 May 2011.
  3. ↑ "John Farrell es nombrado Director General para Google México". Perception & Imagen. Archived from the original on 25 September 2011. Retrieved 15 May 2011.
  4. 1 2 "John Farrell es nombrado Director General para Google México". Google. April 7, 2008. Archived from the original on 22 July 2011. Retrieved 15 May 2011.
  5. ↑ "John Farrell". Endeavor Retreat 2017. Retrieved 2020-01-16.
  6. ↑ Devadas Krishnadas (15 July 2015). FUSE: Foresight-driven Understanding, Strategy and Execution: Move The Future. p. 16. ISBN 9789814721455.
  7. ↑ Francisco Lucotti (May 5, 2016). "GOOGLE SEEKS TO LAUNCH ITS SVOD PLATFORM YOUTUBE RED IN MEXICO AND LATIN AMERICA".
  8. ↑ "YouTube: ¿más poderoso que la TV?". Forbes. June 23, 2013.
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