Jump Associates
TypePrivately Held Company
IndustryStrategy Consulting
Founded1998
FounderDev Patnaik, Udaya Patnaik, Neal Moore, and Robert Becker
HeadquartersSan Mateo, CA
Key people
CEO Dev Patnaik
Number of employees
50 (2016)
Websitewww.jumpassociates.com

Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,[1] Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, which continued to be a client in years to come. Since its founding, Jump has grown to a 50-person, multimillion-dollar company.

Approach and methods

Jump Associates takes what it has termed a “hybrid thinking” approach to business strategy, with the goal of helping clients to identify new markets, develop new sources of revenue, and reinvent existing categories.[2] Jump believes that this interdisciplinary approach at the intersection of organizational culture, design thinking and business strategy allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.[3]

Jump’s work is built on the premise that creativity is an expertise, and that it is possible to create conditions for cultivating innovative ideas and for sparking impromptu brainstorming sessions.[4] The firm uses a variety of methods including improv theatre-inspired brainstorming, anthropological analysis of video footage of target users, ethnographic interviews, and immersion methods.[4] The company also relies on findings from neuroscience and the latest team-building research and methods to improve camaraderie. For example, new employees take learning style and skills-assessment tests, which are discussed on a regular basis to improve team performance and dynamics.[5]

Services and offerings

The firm combines elements of management consulting, product design, and “the art of innovation.” Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through a series of executive training sessions.[4]

References

  1. ↑ "Dev Patnaik". Forbes. Retrieved 2023-12-15.
  2. ↑ Patnaik, Dev (August 25, 2009). "Forget Design Thinking and Try Hybrid Thinking". Fast Company.
  3. ↑ Rogers, Bruce. "Innovation Leaders: Dev Patnaik, Co-Founder And CEO, Jump Associates". Forbes. Retrieved 2023-03-23.
  4. 1 2 3 Segal, David, "In Pursuit Of The Perfect Brainstorm", New York Times, Dec. 19, 2010.
  5. ↑ Spors, Kelly K., Wall Street Journal Top Small Workplaces, Feb. 22, 2009.
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