KMIX
Broadcast areaStockton, California
Frequency100.9 MHz
BrandingTricolor 100.9
Programming
FormatRegional Mexican
Ownership
Owner
History
First air date
December 14, 1966[1]
Former call signs
KSRT (1967-1981)[2]
KWGF (1981[2]-1983)[3]
KYBB (1983[3]-1990)
KSGO (1990-1992)[4]
KEXX (1992-1995)[4]
Technical information
Facility ID60420
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
37°37′29″N 121°23′57″W / 37.62472°N 121.39917°W / 37.62472; -121.39917
Links
WebcastListen Live
Websiteradiolatricolor.com/stockton-modesto/

KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a Regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.

History

The station began broadcasting December 14, 1966.[1] For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.[5][6] In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an album-oriented rock format.[7][8] On May 6, 1981, the station's call sign was changed to KWGF.[2] In 1983, the station's call sign was changed to KYBB[3] (B-101). From the mid to late 1980s, the station aired an adult contemporary format.[9][10] By 1989, the station was airing an Oldies format,[1][11] and on June 26, 1990, the station's call sign was changed to KSGO[4] (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX[4] (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.[12][13]

KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX.[14] By 1997, KMIX was airing a Spanish language format.[15]

References

  1. 1 2 3 Broadcasting/Cable Yearbook 1989, Broadcasting & Cable, 1989. p. B-45. Retrieved June 23, 2018.
  2. 1 2 3 History Cards for KMIX, fcc.gov. Retrieved June 22, 2018.
  3. 1 2 3 "Call Letters", Broadcasting, October 10, 1983. p. 112. Retrieved June 22, 2018.
  4. 1 2 3 4 Call Sign History, fcc.gov. Retrieved June 22, 2018.
  5. ↑ Broadcasting 72' Yearbook, Broadcasting, 1972. p. B-30. Retrieved June 25, 2018.
  6. ↑ Broadcasting Yearbook 1977, Broadcasting, 1977. p. C-30. Retrieved June 25, 2018.
  7. ↑ Broadcasting Yearbook 1978, Broadcasting, 1978. p. C-30. Retrieved June 24, 2018.
  8. ↑ Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-32. Retrieved June 24, 2018.
  9. ↑ Broadcasting Cablecasting Yearbook 1986, Broadcasting/Cablecasting, 1986. p. B-41-42. Retrieved June 23, 2018.
  10. ↑ Broadcasting/Cablecasting Yearbook 1988, Broadcasting/Cablecasting, 1988. p. B-42. Retrieved June 23, 2018.
  11. ↑ Unmacht, Robert (1989). The M Street Radio Directory. p. S-45. Retrieved June 23, 2018.
  12. ↑ Broadcasting & Cable Yearbook 1995, Broadcasting & Cable, 1995. p. B-59. Retrieved June 24, 2018.
  13. ↑ Unmacht, Robert (1995). The M Street Radio Directory. p. 117. Retrieved June 24, 2018.
  14. ↑ "Vox Jox" (PDF). Billboard. Vol. 107, no. 11. March 18, 1995. p. 78.
  15. ↑ Broadcasting & Cable Yearbook 1997, Broadcasting & Cable, 1997. p. B-65. Retrieved June 24, 2018.
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