Karhu
Karhu logo
Karhu logo
ManufacturerSinebrychoff
Introduced1898
Alcohol by volume 8.0% (Tosi Vahva Karhu)
5.4% (Karhu IVA)
4.6% (Karhu III)
StylePale lager
Original gravity16.5% PI (Tosi Vahva Karhu)
12.3% PI (Karhu IVA)
10.5% PI (Karhu III)
IBU scale18 (Karhu III)
Websitewww.karhu.fi (in Finnish)

Karhu is a Finnish beer brand owned by the Sinebrychoff brewery, part of the Carlsberg Group. Karhu, meaning bear in Finnish, is a pale lager with a strong taste.

The brewing of Karhu began in 1929. As of 2020, Karhu 4.6% had the sixth largest market share of all Finnish beers sold in shops and Karhu 5.3% the ninth.[1] The original Pori Brewery was bought by Sinebrychoff in 1972. From 2006 the beer has been made in a new brewery in Kerava. The Pori brewery was closed in 2009.

Karhu beers

Karhu's ingredients are water, barley, malt, barley starch and hops. The number in parentheses is alcohol percentage by volume (ABV).

  • Karhu III (4.6% or 5.4%)
  • Karhu A (5.3%)
  • Karhu Real Strong (8.0%)
  • Karhu Dark I (2.8%)
  • Karhu Rye (4.6%)
  • Karhu Double Hops (4.6%)
  • Karhu Frosted (4.6%)

Marketing slogans

  • Seuraa itseäsi.[2]
    • "Follow yourself."
  • Karhu - täyttä olutta.[3]
    • "Karhu is a full-bodied beer."
  • Jokainen Karhu on täyttä olutta ensipuraisusta viimeiseen pisaraan.
    • "Every Karhu is a full-bodied beer from the first bite to the last drop."
  • Kesyttämätön Karhu on lajinsa vahvin.
    • "Untamed Karhu is the strongest of its breed."
  • Korkkaa huurteisen kylmänä ja nauti täyteläisestä mausta.
    • "Uncap when frosty cold and enjoy the full-bodied flavour."

See also

References

  1. ↑ Horppu, Anna (30 June 2020). "Tässä ovat markettien myydyimmät oluet – kolme trendiä näkyy selvästi". Ilta-Sanomat (in Finnish). Retrieved 23 January 2021.
  2. ↑ "KARHU - #Seuraaitseäsi". Karhu.fi (in Finnish). Retrieved 9 December 2020.
  3. ↑ "File:Karhu.JPG - Wikimedia Commons".
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