Kelly Goto
Born
Seattle, Washington
NationalityAmerican
Alma materUniversity of California, Los Angeles
Known forDesign Ethnography, User Experience, User Research, Universal and Inclusive Design

Kelly Goto is an American entrepreneur specializing in user experience design and contextual research. She was one of the first design researchers using design ethnography. She is the founder and principal at gotomedia and gotoresearch.

Education and early life

Goto was born in Seattle, Washington, and moved to Mercer Island, Washington in her early childhood.[1] She got her first freelance design contracts in fifth grade.[2] She studied radio, television and film at Northwestern University and obtained her bachelors of arts in communications from the University of California, Los Angeles in 1992.[3]

Career and research

Goto was hired as a senior producer of Warner Bros' online division in Los Angeles 1995, which was the first online presence of a major film studio. She moved to San Francisco, California in 1999 to become creative director at Red Eye Digital Media, which later became Idea Integration.[4] As creative director she became more interested in the intersection of user experience and design,[5] and was an early proponent of usability testing on the internet.[6] Goto founded gotomedia in 2001 in San Francisco, which initially focused on user experience on the web, and later expanded to mobile design and to multi-faceted user-design for technology, health care, education and other sectors.[3][7][1][8] Goto was the president of the AIGA Brand Experience in 2006-2007.[9] She founded gotoresearch in 2015, which conducts user centered research based drawing from design thinking and ethnographic research methods.[10]

Goto is known for her book originally published in 2002 with collaborator Emily Cotler, Web Redesign: Workflow that Works.[11][12][13] The book, which has been translated into 14 languages and has used in university curricula,[14] argues that the creation of the ideal user experience is an iterative process, and provides practical advice on project workflow and redesign strategies.

Goto emphasizes diversity in her approach to user design research, focusing on both cross-cultural design[15] and universal and inclusive design,[16][17] particularly focusing on how to understand and create the best user experiences for people of color, older people, women, and people with disabilities.[18][19][20] She was one of the earliest proponents of design ethnography, using methods such as diary studies,[21] and has spoken and written on this topic since the early 2000s.[22][23] She also is involved in international and cross-national user design research and has led organizations around the world in design thinking workshops.[24]

Personal life

Kelly lives in a multigenerational Japanese-American household with her mother and two daughters in the Seattle area.[25]

References

  1. 1 2 Cotler, Emily (2012-03-03). "Kelly Goto: Studying You". Boom. 2 (1): 60–64. doi:10.1525/boom.2012.2.1.60. ISSN 2153-8018.
  2. ↑ "3 Women Entrepreneurs on What Inspired Them to Stay in Business". Business Class: Trends and Insights | American Express. Retrieved 2021-06-23.
  3. 1 2 International Council of Design. (2004). Kelly Goto: gotomedia. Design Graphics Australia, Number 108, 40-48.
  4. ↑ "Technology Briefs". Wall Street Journal. 2000-04-10. ISSN 0099-9660. Retrieved 2021-06-23.
  5. ↑ Slatalla, Michelle (2001-04-19). "ONLINE SHOPPER; When Familiarity Breeds Temptation (Published 2001)". The New York Times. ISSN 0362-4331. Retrieved 2020-12-12.
  6. ↑ Goto, Kelly (1999). "Usability Testing: Assess Your Site's Navigation & Structure" (PDF).
  7. ↑ Halvorson, Kristina (2010). "Intentional communication: expanding our definition of user experience design". Interactions. 17 (3): 75–77. doi:10.1145/1744161.1744178. ISSN 1072-5520. S2CID 23632399.
  8. ↑ Spencer, Stephan (2019-06-19). "Enrolling Customers through Great UX with Kelly Goto". Marketing Speak. Retrieved 2021-06-23.
  9. ↑ "Working Smarter, Not Harder". AIGA | the professional association for design. Retrieved 2020-12-12.
  10. ↑ Vijayakumar, Karthik (2017). "The Design Your Thinking Podcast: DYT 109 : Rapid UX Research Mindset | Kelly Goto on Apple Podcasts". Apple Podcasts. Retrieved 2021-06-23.
  11. ↑ Goto, Kelly. (2005). Web redesign 2.0 : workflow that works. Cotler, Emily. (2nd ed.). [Indianapolis, Ind.?]: New Riders. ISBN 0-7357-1433-9. OCLC 57641137.
  12. ↑ Mobley, Karen (2002-08-01). "Web Redesign: Workflow that Works. (Book Reviews)". Technical Communication. 49 (3): 353–355.
  13. ↑ Halvorson, Kristina (2010-05-01). "Intentional communication: expanding our definition of user experience design". Interactions. 17 (3): 75–77. doi:10.1145/1744161.1744178. ISSN 1072-5520. S2CID 23632399.
  14. ↑ Turnley, Melinda (2005-01-01). "Contextualized design: Teaching critical approaches to web authoring through redesign projects". Computers and Composition. 22 (2): 131–148. doi:10.1016/j.compcom.2005.02.007. ISSN 8755-4615.
  15. ↑ Goto, Kelly (2020). "Q&A #awareness #equity #respect: Two Black Designers Share Their Perspectives". Design Management Review. 31 (3): 4–9. doi:10.1111/drev.12235. ISSN 1557-0614. S2CID 225259291.
  16. ↑ Goto, Kelly (2019). "The Era of Adaptive Experiences: Rethinking Universal and Inclusive Design". Design Management Review. 30 (3): 28–33. doi:10.1111/drev.12186. ISSN 1557-0614. S2CID 208839766.
  17. ↑ "Design Critique: Products for People: DC143 Interview: Kelly Goto on Universal Design and More on Apple Podcasts". Apple Podcasts. Retrieved 2020-12-12.
  18. ↑ Pedro, Kelly. "Reimagine, rebirth: How businesses are changing a year into the pandemic". www.zeitspace.com. Retrieved 2021-06-23.
  19. ↑ Pedro, Kelly. "Rethinking adaptive experiences with universal design". www.zeitspace.com. Retrieved 2020-12-12.
  20. ↑ Keirnan, Timothy (2020). "Design Critique: Products for People on Apple Podcasts". Apple Podcasts. Retrieved 2021-06-23.
  21. ↑ MCCARTHY, KARI DEAN (2016). "A lifelong obsession with patterns and people". dscout.com. Retrieved 2021-06-23.
  22. ↑ "Jurors for March/April 2012". Communication Arts. Retrieved 2021-06-23.
  23. ↑ "Five Interactive Designers Share Their Treasured Finds". Communication Arts. 2016-02-29. Retrieved 2021-06-23.
  24. ↑ Cross-cultural design : 6th International Conference, CCD 2014, held as part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Rau, P. L. Patrick,, International Conference on Human-Computer Interaction (16th : 2014 : Ērakleion, Greece). Cham. 2 June 2014. ISBN 978-3-319-07308-8. OCLC 881443984.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: others (link)
  25. ↑ Goto, Kelly (2020). "The "New-Normal" Life of a Sandwich Mom in a Sushi World". Design Management Review. 31 (3): 46–49. doi:10.1111/drev.12241. ISSN 1948-7169. S2CID 225322027.
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