Krizia
IndustryLuxury fashion
Founded1954 (1954)
Milan, Italy
FounderMariuccia Mandelli
Headquarters
Milan
,
Italy
Area served
Worldwide
ProductsWomen’s ready-to-wear, accessories, jewelry, leather goods, shoes, perfumes
OwnerZhu Chongyun
ParentShenzhen Marisfrolg
WebsiteKrizia.it

Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes.[1] The ready-to-wear fashion label was established in 1954 in Milan, Italy, by Mariuccia Mandelli (1925–2015).[2][3] Her husband Aldo Pinto was chairman of the company.[4]

History

Mandelli unveiled her first black-and-white collection at the Palazzo Pitti in Florence, Italy, in 1964, which earned her a Critica della Moda award.[2] The brand's first and historic location was on Via della Spiga, 23 in Milan.[5] Under Mandelli, Krizia rapidly expanded during the 1960s and 1970s.[2] In 1971, Krizia released a version of shorts cut "very short", an early form of hot pants.[2] Every year, Mandelli would knit a different animal on selected items of her collection.[6]

In 1985, Krizia opened a private art showroom (Spazio Krizia) on Via Manin, 21, in Milan.[4] At its height, in the 1990s, the fashion house was doing half a billion dollars of annual business.[7] It was while at the helm of Krizia that Mandelli introduced the high fashion world to hot pants.[8][9] In 1992, the company launched its affordable brand MM by Krizia, a year after its licence-holder Hartmarx suggested it.[10] In 1995, the company was trialed in the USA, along with many other Italian fashion brands, for "bribing tax officers in exchange for lenient audits".[11] In Italy, the investigation was handled by Mani pulite's magistrate Antonio Di Pietro.[12]

In February 2014, Shenzhen Marisfrolg, a Chinese corporation owned by the entrepreneur and designer Zhu Chongyun, bought Krizia and Mandelli stepped down from a leadership role.[13][14] In 2015, the Via della Spiga's historic store was revamped.[5] In January 2017, Simona Clemenza was named CEO of the company.[15] Two Krizia boutiques opened in China, and in March 2017, the Spazio Krizia reopened.[4] In June 2018, Clemenza left the company.[15]

See also

References

  1. "Krizia S.p.A." New York Magazine. Archived from the original on 19 November 2018. Retrieved 25 May 2012.
  2. 1 2 3 4 "Mariuccia Mandelli obituary". The Guardian. 2015-12-13. Retrieved 2016-01-04.
  3. "Krizia Fashion Brand Founder Maria Mandelli Dies at 90". The Business of Fashion. 2015-12-07. Retrieved 2020-03-31.
  4. 1 2 3 Zargani, Luisa (2017-03-24). "Krizia Plans Retail Rollout in China, Reopens Cultural Space in Milan". WWD. Retrieved 2022-09-27.
  5. 1 2 Martin, JJ (2015-11-02). "Krizia joins forces with Vincenzo De Cotiis for a stark new store blueprint". Wallpaper*. Retrieved 2022-09-27.
  6. Morris, Bernadine (1982-03-19). "KRIZIA AND FERRE: WIT AND VISION". The New York Times. ISSN 0362-4331. Retrieved 2022-09-27.
  7. Fox, Margalit (7 December 2015). "Mariuccia Mandelli, Italian Fashion Designer, Dies at 90". New York Times. Retrieved 18 December 2015.
  8. Mariuccia Mandelli obituary, nymag.com; accessed 25 December 2015.
  9. "Collections". Krizia. Archived from the original on 27 June 2012. Retrieved 25 May 2012.
  10. Schiro, Anne-Marie (1992-07-14). "The Spirit Is Krizia, and the Prices Are Friendly". The New York Times. ISSN 0362-4331. Retrieved 2022-09-27.
  11. "Italian Fashion Trial Postponed: The corruption trial..." Los Angeles Times. 1995-09-21. Retrieved 2022-09-27.
  12. Shadbolt, Peter (23 September 1994). "Bribes scandal reaches Italian fashion". UPI. Retrieved 2022-09-27.
  13. Luisa Zargani (24 February 2014). "Italy's Krizia Brand Sold to China's Shenzhen Marisfrolg". WWD. Retrieved 24 February 2014.
  14. "Chinese designer Zhu charms Milan fashion world with plans for Krizia". South China Morning Post. 2014-09-21. Retrieved 2022-09-27.
  15. 1 2 Turra, Alessandra (2018-06-21). "Krizia and CEO Simona Clemenza Part Ways". WWD. Retrieved 2022-09-27.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.