"Kutti Story"
Single by Anirudh Ravichander and Vijay
from the album Master
LanguageTamil
Released14 February 2020 (Single)
20 January 2021 (Video song)
Recorded2019–2020
Studio
GenreFilmi, folk music, dance, Indian pop
Length5:04
LabelSony Music
Composer(s)Anirudh Ravichander
Lyricist(s)Arunraja Kamaraj
Producer(s)Anirudh Ravichander
Master track listing
  1. "Vaathi Coming"
  2. "Andha Kanna Paathaakaa"
  3. "Kutty Story"
  4. "Quit Pannuda"
  5. "Beat of Master"
  6. "Polakattum Para Para"
  7. "Pona Pogattum"
  8. "Vaathi Raid"
  9. "Vaathi Kabaddi"
  10. "Master the Blaster"
Music video
"Kutti Story" on YouTube

"Kutti Story" (transl. Short story) is an Indian Tamil-language song composed by Anirudh Ravichander for the soundtrack album of the 2021 film Master. The song was sung by actor Vijay and Anirudh, in his second song he sung for Anirudh after "Selfie Pulla" for Kaththi (2014) and the lyrics were penned by Arunraja Kamaraj. The lyrical version of this single was released by Sony Music India on 14 February 2020,[1][2] and the video song was released on 20 January 2021.[3] The song was earlier titled as "Oru Kutti Kathai" in Tamil, owing to Vijay narrating short stories to fans during his speech at his audio launches.[4][5][6]

Production

The animated lyrical video of this song was released along with the single on 14 February.[7] It featured an animated version of Vijay inside classrooms, among students.[8] The video was designed by Coimbatore-based 3D visualisation and animation company Realworks Studios, handled by Sivaprasad Velayudham, which was responsible for the graphic rendition and pre-visualization of previous Tamil projects. It was conceptualised by Lokesh Kanagaraj's associate director, Madras Logi Vignesh.[9] The concept of a hybrid of lyric and music video designed by Logi was appreciated by many people from the production team, including Vijay and Anirudh.[10] The animated lyric video also featured illustrations of corruption, bribery, inflation, inequality, poverty and the COVID-19 pandemic and also the selfie that Vijay took with fans at Neyveli on 10 February 2020.[11][12][13]

Music video

The song was picturized at a juvenile school where Vijay was assigned, and seen dancing with the juvenile school children. The choreography for this song was handled by Dinesh.

Critical response

The song was positively received by audiences and critics. A reviewer from Behindwoods stated "Kutty Story is very simple in composition, with its minimal usage of instrumentals. But actor Vijay delivered a preachy song and the likability of his voice is intact as it adds more to the fun vibe of the song. One can envision this song becoming a college and teenage anthem that gets played in all college festivals."[14] Another critic from Moviecrow said "best of the album" saying "Vijay delivering it big time with his casual tone which perfectly suits with his on-screen persona" and "Anirudh kept the tune simple with the catchy rhythm beats and the Tanglish lyrics reminds us of the Anirudh's viral song Why This Kolaveri Di".[15] Indiaglitz said "Arunraja's lyrical Tanglish wordplay and Vijay's rendition layered with motivational truths makes Kutti Story carry a bigger meaning."[16] Jyoti Prabhakar of The Times of India wrote "It's mostly just drums and a voice in a lyrical tango with each other. it lets Thalapathy Vijay's voice stand out, with Anirudh ably backing him. The kuthu beats are rustic, and director Arunraja Kamaraj's lyrics simple."[17] However, the song placement was criticised by a section of audiences upon the film's release.[18]

Records

"Kutti Story" topped the trending spot within the first four days of its release, eventually became the third most viewed song worldwide within 24 hours.[19] It became the highest viewed lyric video in the first day of its release, garnering 9 million views and a million likes.[20][21] The song had garnered more than 65 million views as of July 2020, being the first lyrical video to achieve this feat.[22] As of July 2021, the lyric video received 92 million views. The song's video version released on 20 January 2021 and gained 79 million views as of July 2021.[3]

Track listing

Its Kannada version titled "Putta Story" (written by Varadaraj Chikkaballapura) was released on 2 January 2021,[23] and the Hindi version titled "Choti Story" (written by Raqueeb Alam) was released along with the soundtrack of Vijay The Master (the film's Hindi version) on 12 January 2021.[24] The Telugu version of this song "Chitti Story" (written by Anantha Sriram) was released on 25 December 2020, on the occasion of Christmas.[25] Anirudh helmed the Telugu version of the song,Super Singer 7-fame Sam Vishal recorded the Kannada version of this song, whilst Nakash Aziz sung the Hindi version of this track.

Cover versions

Actress Keerthy Suresh performed a cover version of the song through violin and released the song on 22 June 2020, on the occasion of actor Vijay's 46th birthday.[26]

References

  1. ↑ Master - Kutti Story Lyric, retrieved 19 July 2021
  2. ↑ "'Oru Kutti Kathai', the first single from 'Master' on February 14!". Sify. Archived from the original on 12 February 2020. Retrieved 21 July 2021.
  3. 1 2 Master - Kutti Story Video, retrieved 19 July 2021
  4. ↑ The Hindu Net Desk (11 February 2020). "'Oru Kutti Kathai': Vijay to sing for Anirudh Ravichander again in first 'Master' single". The Hindu. ISSN 0971-751X. Retrieved 21 July 2021.
  5. ↑ "Master's first single, Oru Kutti Kathai, out on February 14". Cinema Express. Retrieved 21 July 2021.
  6. ↑ "Master song Oru Kutti Kathai to release on Valentine's Day". The Indian Express. 11 February 2020. Retrieved 21 July 2021.
  7. ↑ "Watch: Vijay's 'Oru Kutti Kathai' from 'Master' is heavy on the messaging". The News Minute. 14 February 2020. Retrieved 21 July 2021.
  8. ↑ Johnson, David (14 February 2020). "Master first song: 'Oru Kutti Kathai' single from Vijay, Malavika Mohanan sets internet on fire [Watch Lyrical Video]". ibtimes.co.in. Retrieved 21 July 2021.
  9. ↑ "The mastermind behind the Vijay's Kutti Story song". The New Indian Express. Retrieved 19 July 2021.
  10. ↑ Kumar, Pradeep (15 February 2020). "Meet the brains behind Vijay's 'Kutti Story' from Master". The Hindu. ISSN 0971-751X. Retrieved 19 July 2021.
  11. ↑ "Actor Vijay poses with fans in Neyveli, his selfie goes viral on Twitter". DNA India. 10 February 2020. Retrieved 21 July 2021.
  12. ↑ "Vijay's Neyveli selfie and the art of responding to political targeting". The News Minute. 11 February 2020. Retrieved 21 July 2021.
  13. ↑ "Oru Kutti Kathai song out: Vijay advises fans to ignore negativity". India Today. 14 February 2020. Retrieved 21 July 2021.
  14. ↑ "Master (aka) Thalapathy 64 songs review". Behindwoods. 16 March 2020. Retrieved 19 July 2021.
  15. ↑ "Master Songs - Music Review". moviecrow.com. Retrieved 19 July 2021.
  16. ↑ "Master Music review songs lyrics". IndiaGlitz.com. Retrieved 19 July 2021.
  17. ↑ "Music Review: Master - Times of India". The Times of India. Retrieved 19 July 2021.
  18. ↑ நீங்களும் ஏமாந்திங்களா ? Kutty Story Song Placement, retrieved 19 July 2021
  19. ↑ "Master: Thalapathy Vijay's Kutti Story track sets THESE mind-boggling records on YouTube". Bollywood Life. 25 February 2020. Retrieved 19 July 2021.
  20. ↑ "Oru Kutti Kathai races past 10 million views on YouTube, gets international recognition". India Today. 16 February 2020. Retrieved 19 July 2021.
  21. ↑ Hooli, Shekhar H. (24 February 2020). "Thalapathy Vijay's Kutty Story becomes 3rd most-viewed YouTube video". ibtimes.co.in. Retrieved 19 July 2021.
  22. ↑ "'Kutti Story' from Vijay's 'Master' becomes the first lyrical video from the South to earn 65 million views on popular video sharing platform - Times of India". The Times of India. Retrieved 19 July 2021.
  23. ↑ "Master - Putta Story Lyric (Kannada)". YouTube. Retrieved 19 July 2021.
  24. ↑ "Vijay the Master - Jukebox". YouTube.
  25. ↑ "Master - Chitti Story Lyric (Telugu)". YouTube. Retrieved 19 July 2021.
  26. ↑ Balachandran, Logesh (23 June 2020). "Keerthy Suresh plays Vijay's Kutti Story on violin. Watch viral video". India Today. Retrieved 19 July 2021.
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