Lifewire
Type of site
Technology information and advice
Area servedGlobal
OwnerDotdash Meredith
URLwww.lifewire.com
RegistrationNo registration necessary
LaunchedOctober 2016 (2016-10)

Lifewire is a technology information and advice website.[1] The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites.[2]

As of April 2022, it had a global website ranking of 1432 by Alexa Internet.[3]

History

Lifewire was the third standalone brand of About.com, an IAC-owned media company, which broke up its collections of DIY and how-to information into branded vertical websites, and is a competitor to sites such as Techcrunch, Techradar, PCmag.[1] Lifewire was preceded by Verywell, a health info website, and The Balance, a personal finance site. Lifewire became a top 15 technology website in the United States as it was launched in October 2016.[4][5] It was a top 10 technology-information site in 2017, reaching 6 million monthly US unique users each month.[6]

The purpose of Lifewire is to offer advice and answers on common technology questions and problems in a simplified format.[4]

When it was launched, Lifewire featured 16,000 articles written by 40 people. Lifewire CEO described the website style "as if your BFF happened to be an iPhone expert."[4]

References

  1. 1 2 Crook, Jordan (October 25, 2016). "About.com launches Lifewire, a tech information website". Techcrunch. Retrieved June 7, 2023.
  2. ↑ O'Brien, Kyle (May 2, 2017). "About.com is changing its name to Dotdash as it looks to compete with the big boys of publishing". The Drum. Retrieved June 7, 2023.
  3. ↑ "lifewire.com Competitive Analysis, Marketing Mix and Traffic - Alexa". Alexa Internet. April 27, 2022. Archived from the original on April 27, 2022. Retrieved June 7, 2023.
  4. 1 2 3 Main, Sami (October 25, 2016). "Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites". Adweek. Retrieved June 7, 2023.
  5. ↑ Swartz, Jon (February 17, 2017). "About.com is about to change its name". USA Today. Retrieved June 7, 2023.
  6. ↑ O'Brien, Kyle (March 2, 2017). "On the verge of a rebrand, About.com launches fourth vertical site". The Drum. Retrieved June 7, 2023.
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