LiveAD
IndustryCommunication
Founded2005
HeadquartersSão Paulo, Brazil
Key people
Aline Rossin (CEO),
Lucas Mello (Chairman)
Websitelive.tt

LiveAD is a digital agency based in Brazil.

History

LiveAD was founded in Porto Alegre in 2005 when it split from the trends research agency Box1824,[1] which was founded in 2003.[2]

The agency's board of directors includes Lucas Mello (Chairman) and Aline Rossin (CEO).[3] Recently, PROFILE, a public relations agency that was hatched at LiveAD, was spun off. PROFILE is managed by founding partner Rodrigo Vieira da Cunha.[4]

LiveAD has received awards at the 2009, 2010 and 2012 Cannes Lions International Festivals of Creativity,[5] at the El Ojo de Iberoamérica festival in 2009 and 2010, and is the only Brazilian agency to have received an award at the 2012 Facebook Studio Awards and to be a finalist in the 2011 SXSW Interactive. Additionally, it was nominated for an award in the specialized services category in the 2012 Prêmio Caboré.[6]

LiveAD's attend clients such as Nike,[7] Ben & Jerry's, PepsiCo, Red Bull, Bodytech, Rider, Oi, and the UN Foundation.[8] The agency has also worked with clients like Absolut Vodka,[9] Claro, Doritos,[10] Souza Barros, Skol, Zaxy, Google, C&A, Multishow, Lenovo,[11] Lacoste, Itaú, Globo, Diageo and Antarctica, among others.

References

  1. ↑ "LiveAD: Lucas Mello elected the most innovative in Brazil's marketing…". archive.ph. 16 October 2013. Archived from the original on 16 October 2013. Retrieved 29 December 2021.
  2. ↑ "Business". Lusha. Retrieved 29 December 2021.
  3. ↑ "ℓiⱴε". live.tt. Retrieved 30 December 2021.
  4. ↑ "Rodrigo Vieira da Cunha, da Profile PR: carreira definida por uma visão de mundo". Projeto Draft (in Brazilian Portuguese). 4 February 2015. Retrieved 30 December 2021.
  5. ↑ "New Rio+Social Speakers Include Innovators in Business, Philanthropy, Conservation, Journalism, Social Gaming and Government". unfoundation.org. 23 April 2012. Retrieved 31 December 2021.
  6. ↑ "LiveAD, the Only Latin American Agency Among the World's 10 Best Agen…". archive.ph. 26 July 2013. Archived from the original on 26 July 2013. Retrieved 29 December 2021.
  7. ↑ "Advertising campaign for Nike". AdsSpot.me. Retrieved 1 February 2022.
  8. ↑ "Announcing Rio+Social: Social Media & Technology to Take Historic UN Conference to a Global, Digital Level". unfoundation.org. 14 March 2012. Retrieved 29 December 2021.
  9. ↑ "Advertising campaign for Absolut". AdsSpot.me. Retrieved 6 February 2022.
  10. ↑ "Advertising campaign for Doritos". AdsSpot.me. Retrieved 1 February 2022.
  11. ↑ "Advertising campaign for Lenovo". AdsSpot.me. Retrieved 6 February 2022.
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