Records marketing

Chen entered the Chinese music industry in the mid 80’s when the concept of records marketing was just growing. He joined UFO Records in marketing and contributed in the forms of press releases and copywriting. As an A&R, Chen needed to position the singers, establish their styles and images, and tailor-make the record albums with clear themes. Chen later served in different roles including UFO's Business Development Head, Marketing Director, A&R Director, etc. He has contributed to the successful release of all UFO records at the time, including works from Chin Tsai, Julie Sue, Jeanette Wang, Dave Wong, Augustine Yeh, The Little Tigers, etc. The pattern of Chen publishing lyrics as the marketing manager has later become a norm in the music industry in Taiwan.^[4]

Songwriting

During Chen's career in record companies, he'd been involved in the copywriting, producing, and marketing of over hundreds of records. As a lyricist, he's published over 500 songs (both in Mandarin and Taiwanese), and has been regarded the most profitable lyricist with works staying on chart for the longest period. His first lyrics “You Wo You Ni 有我有你”,^[5] was written together with Yu Zhang Zhan, and this song served as the hit song for Annie Yi, Donna Chiu, Wen-Lin Fang. Chen often wrote the lyrics for Chih-Yuan Chen's song, and this combination of Chih-Yuan Chen's melody with Lo-Jung Chen's lyrics has become the representative of hit songs in the 80’s and 90’s. Examples of which include “Miss You Everyday 天天想你” by Tom Chang, “Gan En De Xin 感恩的心” by Fei Fei Ouyang, “Is it True That I Have Nothing 是否我真的一無所有” by Dave Wong, and “Never Turning Back 永遠不回頭”, the theme song for the movie Seven Foxes, etc.^[4][1]

Other Chen's classic lyrics include “Merry Go Round 瀟灑走一回” by Sally Yeh, “Looking Back 再回首” by Yu-Heng Chiang, “I Love You Forever 對你愛不完” by Aaron Kwok, “Not Every Love Song Has Beautiful Memories 不是每個戀曲都有美好回憶” by Jimmy Lin, “Dream a Whole Life for Love 為了愛夢一生” and “Annie 安妮” by Dave Wong, “Put My True Love in Your Hand 放我的真心在你的手心” and “Remember Our Commitment 記得我們有約” by Augustine Yeh, “Wen Qin 問情” by Delphin Tsai, and “Wang Shi Jiu Shi Wo De An Wei 往事就是我的安慰” by Lei Chen, etc. Chen's peak in releasing songs was 1988-1990, when it would usually take him two to four hours to finish a song.  Despite having left record companies since 1996, Chen still continues to publish lyrics by invitation. His recent works include “Wu Guan Le 無關了” by Jia Jia, produced by Mayday Masa; “Wo Dou Ji De 我都記得” (by A-Lin), the theme song for the movie “The Arti: the Adventure Begins”, etc.^[6][7]

Other than writing lyrics for music of a variety of styles, Chen is also an expert in tailoring lyrics from a marketing perspective to serve certain purposes, such as for films, events, or organizations. He can deliver lyrics that are suitable for singers and widely acceptable by the public while also conveying the marketing messages. Some examples include group performing songs like “Mei Jiu Shi Xin Zhong You Ai 美就是心中有愛”, “Lie Huo Qin Chun 烈火青春”, “Xiang Qin Xiang Ai 相親相愛”, “Rang Ai Zhuan Dong Zheng Ge Yu Zhou 讓愛轉動整個宇宙”, “Feng Huo 烽火”, etc. A few of these songs have also been re-produced again for charity purposes, such as “Rang Ai Zhuan Dong Zheng Ge Yu Zhou 讓愛轉動整個宇宙” was originally a ten year anniversary song for the 1999 Jiji Earthquake victims, and it has been re-recorded by Jam Hsiao in 2019 at the twentieth anniversary for the 1999 Jiji Earthquake. Although Chen isn't among the top in terms of number of songs released in the industry, he is the lyricist with the greatest number of singers who's recorded his song. Artists from different generations, including Mayday, Crowd Lu, Yoga Lin, Vivian Hsu, Weibird, Lala Hsu, Fish Leong, Fang Wan, Bobby Chen, Julie Sue, Chin Tsai, Jeanette Wang, Delphine Tsai, Augustine Yeh, Dave Wong, Tom Chang, Michelle Pan, Fu De Hsiao and many more, have all recorded songs written by Chen.  ^[6]

Radio broadcasting and internet business

In the realm of radio and internet broadcasting, Chen played various roles such as executive manager, host, and producer. Since 1989, he has served as the host for radio stations including Voice of Han, Fu Hsing Broadcasting Station, Broadcasting Corporation of China, Best Radio, The voice of the Asian, KAZN AM1300, ICN CAVoice, etc. Chen made his debut at broadcasting back in 1996 under the invitation of Kuo-Hua Peng. He was involved with the founding and marketing of UFO Radio, and achieved number one in Gallup Ratings in the second year. As the VP for programs, Chen hosted programs including “Da Meng Siang Jia大夢想家”, “The Winner in Marketing 行銷大贏家”, “Xin Ling Tou Shou 心靈投手”, “Good Night My Love 晚安我的愛”, of which “Da Meng Siang Jia 大夢想家” was awarded with “Community Program Award 社會建設獎” by the Government Information Office in 1999.

From 2002-2008 he served as the host and producer in Voice of Taipei “Enjoy Music 音樂Enjoy”. In 2015, he further expanded his broadcasting region overseas and hosted a 365-day show at FM948 Suzhou Music Radio. Since 2011, Chen started hosting at IC Broadcasting for the program “Sense and Sensibility 理性與感性”.^[2]

Other than radio broadcasting, internet media is also another place where Chen has made a lot of contributions to. Back in 1999 when internet radio just started, he founded what later became the current “iWant-Radio” with iWant-in.net Inc. In 2000, Chen has founded  iwant-Music with Johnny Chen and served as the CEO, creating the first 24/7 online music channel with a real host, developing talents like Phoebe Huang, Michael Shih, Mindy Quah, June Tsai, Shan-Wei Chang to become music channel DJs. In 2002 upon the end of iwant-Music, Chen served as the Media Director for iWant-in.net Inc for a year.^[3]

In 2000, Chen started to be the host of “Yin He Mian Dui Mian 銀河面對面” at iWant-Radio. The show is still active and has accumulated more than 2,000 episodes, marking the record of the longest living show in Chinese internet broadcasting history. As the first music industry professional to set foot in the broadcasting industry, Chen is still hosting the show and has interviewed artists from different generations such as Richie Jen, Mayday, Da-Yu Lo, Jay Chou, Jolin Tsai, Yu-Fen Ma, Sandee Chan, Rene Liu, Sheng Xiang Lin, Roger Yang, Sodagreen, Lala Hsu, G.E.M., Eggplant Egg, Bii, Nick Chou, OSN, etc. He has also been inviting guests from not only the music industry but also from the film industry and theaters.^[2]

Theater productions

Other than music industry, Chen has also produced and written numerous lyrics and scripts for theater productions. His first collaboration with Godot Theatre Company started in 1994, when producer Serina Chen and Director James Chi-Ming Liang invited him to modify Shakespeare's theatrical production “The New Taming of the Shrew 新馴悍記”. Chen had served as the lyricist and screenplay for many theater productions since then, and has released over hundreds of songs in musicals. In 2001, Chen took the role as Godot Theatre Company's Chief Producer. He was the screenplay for “Email Email 情人” in 1998, which later was awarded “Best Original Screenplay” by the 1st Taiwan Globe de Cristal Awards. Chen also did the scriptwriting and lyrics for the Latino Musical “Angel: The City that Never Sleeps 天使不夜城”, which was later awarded with “Best Film” by Taiwan Globe de Cristal Awards. Chen was also nominated as the “Best Lyricist” in GMA with the song “Du Zi Yi Ge Ren Chang Ge 獨自一個人唱歌” in the musical “Wonderful World 我要成名”.^[3]

Chen's works include “Cyrano de Bergerac 大鼻子情聖西哈諾”, “Kiss Me, Nana 吻我吧娜娜”, “Email Email 情人”, “Angel: The City that Never Sleeps 天使不夜城”, “Super Dad 超級奶爸”, “We're No Angels 冒牌天使”, “Love for All Seasons 接送情”, “Love Ya Mom 愛呀，我的媽！”, “An Accident Of Love 搭錯車”, etc. In 2019, “Love Ya Mom 愛呀，我的媽！” had performances in Singapore, which is Godot Theatre Company's first overseas musical performance since 2001. “An Accident Of Love 搭錯車” also started a second world tour in 2019.

In TV and films, Chen has also taken part as the screenplay and producer. His contributions include scriptwriting for “Taipei Love Story – Love Makes Us Weird 台北愛情故事之愛情讓人有點怪”, “Hao Siang Gen Ni Shuo 好想跟你說”, Tencent internet movie “You Are My Guiding Star 我的燈塔就是你”, and the Creative Director of the documentary “Returning Home 日暮歸鄉”, etc.^[3]

Corporate experiences

With management experience in the music and broadcasting industries, business acumen, and understanding of arts and music, Chen frequently receives invitations from corporates for consultant or management positions. In 2007, he assumed the position of Chairman/Strategic Director for Allgenki Entertainment Business Inc., and established Allgenki Ticket (currently tixcraft.com), an exclusive platform for Chinese Professional Baseball League and other sports events. In 2009, he established Oh Ya Mobile Media Corporation, Taiwan's first ringtone advertisement platform. Over the years, he has also served in the PAR magazine as the Editor Committee Member, Kuan's Living as a Branding Consultant, Love Hope Foundation as the 7th and 8th board member, and LINE TV Taiwan as a Strategic Consultant.^[3]

Public affairs

Chen is often invited to serve as the panel judge, consultant, or committee member for public affairs that are related to music and arts. Being the only person to have judging experiences across all four major art awards, Chen has served as the judge for Golden Melody Awards (GMA), Golden Horse Awards, Television Golden Bell Awards, and Broadcast Golden Bell Awards. He's also the chief convener for the judging committee of the 20th GMA.^[2][8]

The Taipei City Government and the Ministry of Culture appointed Chen to conduct the projects of Taipei Music Center and National Performing Arts Center. He served as the committee member for both projects and was involved with the establishment of these centers. Chen also supported the founding of the National Taichung Theater and National Kaohsiung Center for the Arts.

Chen has also served in government projects as the committee member for over 20 different projects from the Department of Cultural Affairs in Taipei City Government, including, “Taiwan Pop Music Oral History Exhibition and Cultural Preservation Project”, “Grant for Film Productions”, etc. He's also the consultant for over ten projects from both the Government Information Office and the Ministry of Culture, such as “Flagship Records Production Plan and Propaganda Fund Project”, “Educational Materials for Understanding of Pop Music”, etc.^[3]

Chen has devoted much time in the contributions toward music related NPOs in Taiwan. He had assumed the positions of MÜST's 1st Supervisor, 5th-7th Board Member, and the 7th President of the board. Other than that, he had served in The Association of Music Workers in Taiwan as the third to sixth council member. In 2015, Chen founded Music Creators Union (MCU) with many musicians and was elected as the 1st Chairman, and later as the Honorary Chairman after his resignation.^[2]

Writing

Chen has published 25 books with topics ranging from fiction, prose, music appreciation, to tarot fortune telling; many of which are published again electronically.  ^[9]

Other appearances

The array of experiences that Chen has accumulated also include being the instructor at Shih Hsin University and the CTS Cultural Education Foundation, panel judge and award presenter for Elle Style Awards, and the Celebrity Ambassador for 2014 Art Taipei. Chen also participated in the 6th and 7th Cross-Strait Youth New Media Symposium.