Luxe Rodeo Drive Hotel
General information
LocationBeverly Hills, California
Address360 North Rodeo Drive
Coordinates34°04′08″N 118°24′09″W / 34.06899°N 118.40239°W / 34.06899; -118.40239
Opening1962
Closed2020
OwnerEfrem Harkham
ManagementLuxe Hotels
Other information
Number of rooms88
Website
http://www.luxehotels.com/rodeodrive

The Luxe Rodeo Drive Hotel was a luxury hotel in the City of Beverly Hills, California. It was the only hotel located on Rodeo Drive, the main shopping street in Beverly Hills. It closed in 2020.

Location

The hotel building is located at 360 North Rodeo Drive, the main street of the City of Beverly Hills, between Brighton Way and Dayton Way.[1]

History

The Beverly Rodeo Hotel opened in 1962. It was designed by noted mid-century modern architect William Krisel[2] and owned by Seymour Owens & Herb Kronish. Its Cafe Rodeo quickly became one of the most popular and glamorous restaurants in the city.[3] The hotel was part of Hyatt Hotels for a time in the late 1960s and early 1970s and was known as the Beverly Rodeo Hyatt House. In February 1995, Shinko Hotels, a Japanese company, sold the Beverly Rodeo Hotel[4] to Summit Management Group,[5] run by Australian-born businessman Efrem Harkham,[6] who renamed it the Summit Hotel Rodeo Drive. Harkham completely remodeled the property in 2000[7] at a cost of $15, renaming it the Luxe Rodeo Drive Hotel,[8] part of Luxe Hotels, a chain of three hotels in Los Angeles County.[9] The 2000 renovation moved the famed Cafe Rodeo from its original location directly on Rodeo Drive to deeper inside the hotel, allowing the original space to be leased as luxury shops.[10]

The hotel had 88 rooms, designed by Vicente Wolf, a Cuban-born interior designer from New York City.[1] The hotel was also home to a restaurant called On Rodeo Bistro & Lounge.[11][12] The chef is David Padilla.[12]

The hotel hosted many philanthropic events, including the annual Apple Ball for the Beverly Hills Education Foundation.[13] The hotel partnered with the Guittard Chocolate Company to create a cake in the shape of the Beverly Hills City Hall for the centennial block party, which took place on April 27, 2014.[14]

On December 1, 2014, Beverly Hills Police Department officers fired gunshots in the hotel lobby at a suspect shortly after a robbery at the Bank of America branch on Beverly Drive.[15][16][17][18] As a result, traffic on Rodeo Drive was shut down for the rest of the day.[19]

The hotel was home to a monthly art exhibit starting in March 2015.[20] The first exhibit featured Karen Lee Fisher, an artist from Beverly Hills.[20]

The hotel permanently closed in September 2020, due to the economic impact of the COVID-19 pandemic.[21]

Awards

The hotel was the recipient of the Beverly Hills 2013 Golden Palm for community service.[14] A year later, it was the recipient of an AAA Four-Diamond rating.[22]

References

  1. 1 2 Love Beverly Hills: Luxe Rodeo Drive Hotel
  2. ↑ "Finding aid for the William Krisel papers, 1935-2014".
  3. ↑ "Beverly Hills Weekly July 18 Page 7".
  4. ↑ "Beverly Hills Weekly January 19 Page 6".
  5. ↑ "Beverly Hills Weekly February 2 Page 1".
  6. ↑ "Luxe Hotel | Hotels on Sunset BLVD | Los Angeles, CA".
  7. ↑ "Beverly Hills Weekly November 16 Page 11".
  8. ↑ "Beverly Hills Weekly July 18 Page 7".
  9. ↑ Laura Coleman, Luxe Celebrates 30-Year Anniversary; A Real Estate Venture That Went Global, The Beverly Hills Courier
  10. ↑ "Beverly Hills Weekly July 18 Page 10".
  11. ↑ Rodeo Drive: Restaurants Archived 2014-12-21 at the Wayback Machine
  12. 1 2 Time Out: On Rodeo at Luxe Rodeo Drive Hotel
  13. ↑ Keith Loria, Efrem Harkham: The Luxe Factor Archived 2014-12-05 at the Wayback Machine, C-Suite Quarterly, Q4 2013
  14. 1 2 Luxe Rodeo Drive Hotel Partners with Guittard Chocolate Company to Create Centerpiece for Beverly Hills Centennial Block Party on Rodeo Drive, Reuters,
  15. ↑ Beverly Hills Police, Paramedics At Luxe Rodeo Hotel After Gun Shots Fired In Lobby, The Beverly Hills Courier, December 1, 2014
  16. ↑ Aaron Couch, Erik Hayden, Beverly Hills Shooting, Bank Robbery Shut Down Rodeo Drive, The Hollywood Reporter, December 01, 2014
  17. ↑ The Associated Press, Beverly Hills police wound bank robbery suspect Archived 2014-12-02 at archive.today, The San Luis Obispo Tribune, December 1, 2014
  18. ↑ Kelly Taylor, Beverly Hills Police Shoot Bank Robbery Suspect Inside Rodeo Drive Hotel Archived 2014-12-13 at the Wayback Machine, Fox LA, December 02, 2014
  19. ↑ Jill Stewart, Beverly Hills Shooting Shuts Down Rodeo Drive at Height of Shopping Crush, LA Weekly, December 1, 2014
  20. 1 2 Laura Coleman, 'Luxe Hotel Rodeo Drive Debuts Monthly Art Exhibit With Local Artist Karen Lee Fisher', The Beverly Hills Courier, March 13, 2015, p. 5
  21. ↑ Martin, Hugo (2020-09-19). "'Tsunami' of hotel closures is coming, experts warn". Los Angeles Times. Retrieved 2020-09-22.
  22. ↑ Victoria Talbot, Luxe Rodeo Drive Receives AAA Four Diamond Rating, The Beverly Hills Courier, July 3, 2014
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