Mad Not Mad
Studio album by Madness
Released	30 September 1985 (1985-09-30)[1]
Recorded	March–April 1985
Studio	Westside Studios (London) AIR Studios (London)
Genre	Pop new wave two-tone
Length	42:19
Label	Zarjazz (UK) Geffen (US)
Producer	Clive Langer Alan Winstanley
Madness chronology
Keep Moving (1984) Mad Not Mad (1985) The Peel Sessions (1986)
Madness studio album chronology
Keep Moving (1984) Mad Not Mad (1985) Wonderful (1999)
Singles from Mad Not Mad
"Yesterday's Men" Released: 19 August 1985 "Uncle Sam" Released: 14 October 1985 "The Sweetest Girl" Released: 10 February 1986

Mad Not Mad is the sixth studio album by the English ska and pop band Madness. It was released on 30 September 1985, their first release on their own label Zarjazz, a sub-label of Virgin Records.^[2] The album was recorded over a period of two months in 1985 at Westside Studios and at AIR Studios, both in London. The album was their last recording of original material until they officially reformed in 1992.

The album peaked at No. 16 in the UK charts, and achieved silver status from the British Phonographic Industry (BPI). However, Mad Not Mad remains the band's poorest-selling studio album to date.

On its release the album was received favourably by the majority of music critics, although opinions have become much more negative in subsequent decades. After only a few weeks of its initial release, the writers of NME listed this album at number 55 on their list of the "100 Best Albums of All Time".^[3] The band themselves have been quite vocal that they were less satisfied with the album. In a BBC Radio 1 interview in 1993, their lead singer Suggs described Mad Not Mad as "a polished turd", referring to its distinctively glossy mid-1980s production by Clive Langer and Alan Winstanley, who had both produced all of Madness' work since the group's debut. In a 2009 interview Suggs said that with keyboardist Mike Barson gone they "slightly over-compensated, arrangement-wise and musician-wise" but there were "some great songs on that album, for sure".^[4] However, NME's view of the album is still favourable, including it in its 2015 list of "50 Albums Released in 1985 That Still Sound Great Today".^[5]

Content

Over the course of the album, the band both express their feelings and private problems, and address political issues. They touch on politics on "Burning the Boats", but also on a maturing disenchantment with the youth culture on "Yesterday's Men". It also features the satirical track "I'll Compete" which acknowledges their declining popularity and sales with the lyrics "Let us hurry now, time is catching up", and also exaggerates on them maturing with the line "I'm five years closer to my pension scheme".

Mad Not Mad features prolific guest backing vocalists, including the female trio Afrodiziak, and Jimmy Helms. The album is notably the band's only studio album not to feature their keyboardist and founding member Mike Barson, who had left the group the previous year to spend more time in Amsterdam with his then wife Sandra. Barson's keyboard parts were filled by synthesizers, and the album features session players Steve Nieve (keyboards) and Roy Davies (piano).^[6] After the album Madness disbanded in 1986, but Barson did join them for the recording of their one-off single "(Waiting For) The Ghost Train".

The album featured the songs "Yesterday's Men", "Uncle Sam", and "Sweetest Girl" which were all released as singles, with corresponding music videos. The three singles that were released all reached the Top 40 in the UK Singles Chart, however the latter two failed to make the Top 20, which was a first for any Madness single. The aforementioned "Sweetest Girl" was a cover version of a song by the British post-punk and new wave band Scritti Politti. In 1993, guitarist Chris Foreman revealed that the band had preferred to release "I'll Compete" as a single instead of "Sweetest Girl".^[7]

Back inlay of Mad Not Mad album. From left to right: Smyth, Thompson, Woodgate, Bedford, Foreman and Suggs

Release

Mad Not Mad was met with a lukewarm reception, especially on adult contemporary radio, being criticised for its over reliance on slow, dark and downbeat songs. The album was preceded by the song "Yesterday's Men" as the first single, reaching No. 18 in the UK. The album itself was released weeks later surprisingly only going to No. 16 in the UK, though it still went silver there. The track "Uncle Sam", released in October 1985 peaked at No. 21 in the UK (in a disappointing chart performance considering the lead singles from their previous albums were Top 20 hits in the UK). The third and final single, "Sweetest Girl", peaked at only No. 35 in the UK.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic	[8]
Record Collector	[9]
Record Mirror	[10]
(The New) Rolling Stone Album Guide	[11]
Smash Hits	7/10[12]

In a retrospective review for AllMusic, critic Darryl Cater wrote of the album "Clive Langer and Alan Wistanley occasionally strike an inspired balance between soulful pop and subtle reggae rhythms, but more often they replace the warmth of Barson's pianos with a cold emphasis on drum machines and synthesizers. Some of the songwriting, however, is on par with the band's most mature work, and the lively melodies lend a perfect irony to the band's wry social commentary and personal brooding."^[8] And reviewing for Record Collector critic, Terry Staunton wrote of the album "The Nutty Boys were veering towards an altogether gloomier form of nuttiness when this album first appeared in 1985. The wacky humour of old, already on the wane in their previous outing, Keep Moving, was almost totally eclipsed by sombre tones of resignation, best exemplified on the single Yesterday's Men."^[9] And (The New) Rolling Stone Album Guide wrote that the album "finds the lads sinking into [an] unseemly self-reflection".^[11]

Reissue

The album was re-released in the United Kingdom, in October 2010^[13] on Virgin featuring rare bonus content. The reissue was a 3-disc set which comprises a 14-track CD with the original album digitally remastered from the original 1/2" mix tapes; alongside three bonus single remixes and '(Waiting For) The Ghost Train'; a bonus 10-track CD including demos of all the album's singles and their respective B-sides; plus a bonus DVD containing all the music videos for the singles as well as live performances from five BBC TV shows. It also features liner notes written by comedian and Madness fan, Phill Jupitus.^[14]

Track listing

Personnel

Charts

Certifications and sales

See also

• List of albums released in 1985
• Madness' discography

References

External links

• Mad Not Mad at Discogs (list of releases)