In May 2015, the Food and Drug Administration representatives from Barabanki, a district of Uttar Pradesh, India stated that samples of the product Maggi 2-Minute Noodles had unusually excessive levels of monosodium glutamate (MSG). This finding led to multiple market withdrawals and investigations in India and beyond.[1][2][3][4][5]

Timeline

  • 3 June 2015 – The New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days due to these findings.[6] First Information Reports (FIRs) against Bollywood Maggi Brand Ambassadors Amitabh Bachchan, Madhuri Dixit, and Preity Zinta were lodged by Sudhir Kumar Ojha, a lawyer, at Muzaffarpur district court, asking the authorities to arrest them if required. He complained that he fell sick after eating Maggi which he had purchased from a shop at Lenin Chowk on 30 May.[7]
  • 4 June 2015 – The Gujarat FDA banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things,[8] and Assam banned sale, distribution, and storage of Maggi's "extra delicious chicken noodles" variety for 30 days after tests carried out at the state public health laboratory concluded that the particular variety contained added an excessively high amount of lead.[9] On 4 June 2015 the government of Tamil Nadu banned Maggi foods due to an unacceptable amount of lead and other components.[10]
  • 5 June 2015 – The Andhra Pradesh Government also banned Maggi foods.[11]
  • Also on 5 June 2015, the Food Safety and Standards Authority of India (FSSAI)[12] ordered a recall of all nine approved variants of Maggi instant noodles and oats masala noodles, suggesting that they were unsafe and hazardous for human consumption.[13] On the same day, the Food Standards Agency of the United Kingdom launched an investigation into the level of lead in Maggi noodles.[14]
  • 6 June 2015 – The Central Government of India banned nationwide sales of Maggi noodles for an indefinite period.[15]
  • 26 June 2015 – During a press meeting, the Minister for Health and Family Welfare of Karnataka, U. T. Khader, stated that Maggi foods would not be banned.[16]
  • July, 2015 – The Bombay High Court allowed the export of Maggi while the ban in India remained.[17]
  • August 2015 – Tests performed by the US health regulator FDA showed no dangerous lead levels in the products.[18] On 13 August 2015, the nationwide ban was struck down by the Bombay high court.[19] The court stated that proper procedure was not followed in issuing the ban and called into question the test results, as the samples were not tested at authorized laboratories accredited to the National Accreditation Board for Testing and Calibration Laboratories (NABL).[20]

Additional market bans

Some of India's biggest retailers (including Future Group's Big Bazaar, Easyday, and Nilgiris) imposed a nationwide ban on Maggi.[21] In addition, multiple state authorities in India found an unacceptable amount of lead, leading to bans in more than five other states.[22][23]

Nepal indefinitely banned Maggi over concerns about the lead levels in the product.[24] Maggi noodles were subsequently withdrawn from the market of five African nations: Kenya, Uganda, Tanzania, Zimbabwe and South Sudan.[25]

Testing controversies

  • Monosodium glutamate (MSG): Testing found some MSG in Maggi noodles. The packet stated "No added MSG"; however, MSG naturally occurs in hydrolyzed peanut protein, onion powder, and wheat flour (see: Glutamate flavoring § Natural occurrence). Maggi offered to remove the words "No added MSG" from the package to overcome the objection.[26]
  • Lead: Maggi noodles include flavouring packets named "Tastemaker" which are intended to dissolve in water during cooking. Maggi insisted that testing should be done on the product as it is eaten; however, the FSSAI insisted that the powder itself should be tested. On 5 June, the FSSAI said that the prescribed standards of 2.5 parts per million would have to apply to all components of the product. Out of the 13 samples tested by Delhi authorities, 10 of them had lead content exceeding this limit. The packets that initiated the investigation from Uttar Pradesh had 17.2 ppm of lead.[27] Nestlé also questioned the reliability of the labs used. Results from testing outside of India (Singapore,[28] US[18]) reported that Maggi noodles were safe. In the later Bombay High Court judgment, the court agreed that the test results by earlier labs were unreliable. The court mandated testing to be done at three specific laboratories (Punjab, Hyderabad, and Jaipur) where Maggi was found safe.[29] The lead may have been naturally occurring in plants and soil[30] or from Indian spices, although within acceptable limits.[31]

Company response

Maggi always insisted that their noodle product is safe.[32] Maggi recalled stock worth nearly ₹320 crore (₹3.2 Billion) from the shelves and paid ₹20 crores (₹200 million) to a cement factory to burn the product. In addition, the Corporate Affairs Ministry of India imposed a ₹640 crore (₹6.4 Billion) fine on Nestle India for the presence of MSG and lead beyond the permissible limit.[33]

Return to market

In India, Maggi products were returned to the shelves in November 2015,[34][35] accompanied by a Nestlé advertising campaign to win back the trust of members of the Indian community.[36] At this time, the "Maggi anthem" by Vir Das and Alien Chutney was released.[37] Nestlé resumed production of Maggi at all five plants in India on 30 November 2015.[38][39]

References

  1. ↑ "Maggi controversy: Nestle India may be in loss again". Retrieved 16 August 2015.
  2. ↑ "Beware! Eating 2 -Minute Maggi Noodles can ruin your Nervous System". news.biharprabha.com. 18 May 2015. Retrieved 18 May 2015.
  3. ↑ "Maggi Noodles Packets Recalled Across Uttar Pradesh, Say Food Inspectors: Report". New Delhi, India: NDTV. 20 May 2015. Retrieved 20 May 2015.
  4. ↑ Sushmi Dey (16 May 2015). "'Maggi' under regulatory scanner for lead, MSG beyond permissible limit". The Times of India. Retrieved 20 May 2015.
  5. ↑ Najar, Nida (2015-06-05). "Nestlé Pulls Maggi Noodles From Shelves Across India". The New York Times. ISSN 0362-4331. Retrieved 2022-04-27.
  6. ↑ "Delhi govt bans sales of Maggi from its stores: Report". The Times of India. New Delhi, India. 3 June 2015. Retrieved 3 June 2015.
  7. ↑ Tewary, Amarnath (2015-06-03). "Maggi case: Bollywood actors face FIR". The Hindu. Retrieved 2016-01-16.
  8. ↑ "Gujarat bans Maggi noodles for 30 days". The Times of India. The Times Group. Indo-Asian News Service. 4 June 2015. Retrieved 4 June 2015.
  9. ↑ "Timesofindia.indiatimes.com is temporarily unavailable". The Times of India. 5 June 2015.
  10. ↑ The author has posted comments on this article (2015-06-05). "Centre may ban Maggi as other brands fail test in TN". The Times of India. Retrieved 2016-01-16. {{cite web}}: |author= has generic name (help)
  11. ↑ "Andhra Pradesh bans maggi, Telangana awaits report". Deccan Chronicle. 6 June 2015. Retrieved 2016-01-16.
  12. ↑ Rajagopal, Krishnadas. "Did not order Maggi ban, FSSAI tells SC". The Hindu. Retrieved 2017-02-26.
  13. ↑ "FSSAI Order to Nestle India" (PDF). FSSAI, India. 5 June 2015. Archived from the original (PDF) on 16 June 2015.
  14. ↑ "UK launches Maggi tests for lead content – The Economic Times". The Economic Times. 2015-06-05. Retrieved 2016-01-16.
  15. ↑ "Supreme Court denies to give clean chit to Maggie, orders to re-test".
  16. ↑ News Karnataka (2015-06-27). "Maggi will not be banned in Karnataka". Newskarnataka.com. Retrieved 2016-01-16.
  17. ↑ Maulik Vyas, ET Bureau 1 July 2015, 03.59AM IST (July 2015). "Bombay HC allows Nestle to export Maggi though ban continues in India – timesofindia-economictimes". The Economic Times. Retrieved 2016-01-16.{{cite news}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  18. 1 2 "US health regulator says lead in Maggi within acceptable levels - Times of India". The Times of India. Press Trust of India. 2015-08-13. Retrieved 2016-01-16.
  19. ↑ "Ban on Maggi: High Court lifts ban, orders fresh tests within 6 weeks". 14 August 2015.
  20. ↑ Shibu Thomas (13 August 2015). "Relief for Nestle, Bombay HC sets aside food regulator's ban on Maggi". The Times of India. Retrieved 2016-01-16.
  21. ↑ "Future Group bans Maggi too: The two-minute death of a India's favourite noodle brand". FirstPost. 3 June 2015. Retrieved 3 June 2015.
  22. ↑ "North to south: 5 states ban two-minute Maggi noodles in a day | india". Hindustan Times. 4 June 2015. Archived from the original on June 5, 2015. Retrieved 2016-01-16.
  23. ↑ "Maggi noodles fail Lucknow lab test".
  24. ↑ "Nepal bans import, sale of Maggi noodles | world". Hindustan Times. 4 June 2015. Archived from the original on June 5, 2015. Retrieved 2016-01-16.
  25. ↑ "Maggi noodles withdrawn in East African supermarket - BBC News". BBC News. 8 June 2015. Retrieved 2016-01-16.
  26. ↑ "We Will Remove No MSG from the Maggi Noodles Label: Nestles Global CEO - NDTV Food". Food.ndtv.com. 2015-06-06. Retrieved 2016-01-16.
  27. ↑ Rohan Venkataramakrishnan. "Nestlé's defence: It is only real (lead-free) Maggi when the noodles and masala are boiled in water". Scroll.in. Retrieved 2016-01-16.
  28. ↑ "Singapore resumes sale of India-made Maggi noodles - Times of India". The Times of India. Press Trust of India. 2015-06-09. Retrieved 2016-01-16.
  29. ↑ "Maggi clears Bombay HC mandated lab tests: [Nestle] India". The Indian Express. 2015-10-17. Retrieved 2016-01-16.
  30. ↑ Zimdahl, Robert L.; Arvik, Jon H.; Hammond, Paul B. (2010). "Lead in soils and plants: A literature review". CRC Critical Reviews in Environmental Control. 3 (1–4): 213. doi:10.1080/10643387309381602.
  31. ↑ Park, Alice (2010-03-15). "Study: Indian Spices, Powders Linked with Lead Poisoning - TIME". Time. Retrieved 2016-01-16.
  32. ↑ "What testing methodology does Nestlé use? | MAGGI Noodles - Nestlé India | Nestlé India". Nestle.in. 2016-01-01. Retrieved 2016-01-16.
  33. ↑ Ruchika Shah (2015-10-30). "How much did Maggi ban cost Nestle India? & Updates at Daily News & Analysis". Daily News and Analysis. Retrieved 2016-01-16.
  34. ↑ Bhusan, Ratna and Malviya, Sagar (17 October 2015): Maggi clears all tests, Nestle India to restart production within 2-3 weeks. Accessed on 19 February 2021.
  35. ↑ "Maggi noodles India ban: Celebrations as Nestle returns to shelves". News.com.au. 2015-11-10. Retrieved 2016-01-16.
  36. ↑ marketing-interactive.com. "LOOK Maggi India's latest ploy to win back customers". marketing-interactive.com. Retrieved 2019-09-15.
  37. ↑ Goswami, Shreya (22 April 2016). "Try getting this Maggi song by Vir Das and Alien Chutney out of your head". India Today. Retrieved 5 August 2016.
  38. ↑ Bhargava, Yuthika. "Maggi noodles is back". The Hindu. Retrieved 2017-02-26.
  39. ↑ "Nestle resumes Maggi noodles production at all plants in India : The Hindu - Mobile edition". The Hindu. 2015-11-30. Retrieved 2016-01-16.
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