March on Electric Children
Studio album by
The Blood Brothers
ReleasedFebruary 25, 2002
GenrePost-hardcore
Length24:38
LabelThree One G
Epitaph (reissue)
ProducerMatt Bayles
The Blood Brothers chronology
This Adultery Is Ripe
(2000)		 March on Electric Children
(2002)		 ...Burn, Piano Island, Burn
(2003)
Professional ratings
Review scores
SourceRating
AllMusic[1]
Stylus MagazineA−[2]

March on Electric Children is the second studio album by the American post-hardcore band The Blood Brothers, released in February 2002. Produced by Matt Bayles, the album (which is described in the liner notes as a "short story set to music") was recorded in one week[3] on a $3000 budget[4] and has been described by singer Jordan Blilie as "crazier" and "more complex" than the band's previous effort, This Adultery Is Ripe.[5]

Concept album

The album has been described by numerous critics as a concept album, with its characters portrayed more as villains and victims than as heroes. The effort was an attempt by the band to create a storyline with repeating characters that has a bleak outlook on life, emphasizing the consequences of the characters' selfish choices. A common motif utilized throughout the album is the ocean and sea creatures, which was a result of vocalist Johnny Whitney taking an oceanography class during the album's production.[6] The album marks additions to the band's songwriting tools. For example, "Kiss of the Octopus" samples "The Perfect Drug" by Nine Inch Nails,[7] and the piano acts as the sole instrument played on "American Vultures".[8] It is also the conclusion to the storyline and wraps up the themes featured in the previous songs. Says singer Jordan Blilie:

Basically what we had in mind was that we wanted to focus on what happens when a person lives a life devoid of any real meaning. These are people that lead a very empty superficial existence where motives are completely selfish and empty, and what happens as a result of that choice.

— Jordan Blilie in an interview with webzine bettawreckonize.com[3]

Characters

  • Mr. Electric Ocean - "the personification of the media and exploitation and superficiality... the person that influences the protagonist during the entire record"
  • The Skin Army - "a representation of our culture as completely superficial and concerned with the exterior, skin, and what is on the outside"

Track listing

All tracks are written by The Blood Brothers

No.TitleLength
1."Birth Skin/Death Leather"1:43
2."Meet Me at the Water Front After the Social"2:46
3."March on Electric Children!"3:03
4."New York Slave"2:44
5."Kiss of the Octopus"2:39
6."Siamese Gun"3:21
7."Mr. Electric Ocean"2:16
8."Junkyard J. vs. the Skin Army Girlz/High Fives, LA Hives"2:57
9."American Vultures"3:27

Personnel

The Blood Brothers
Production and design
  • Matt Bayles - producer, engineer, mixer
  • The Blood Brothers - co-producer
  • Troy T - assistant engineer
  • Ed B - mastering
  • Dan Dean - layout concept, design, photographs, art
  • Morgan Henderson - layout concept, design, photographs, art
  • Jeffrey Degolier - photographs, art

Release history

Region Date Label Format Catalog Additional Notes
United States 2002 Three One G CD Three One G 21
LP Pressed on black vinyl and clear with black splatters, the latter an edition of 500. A picture disc edition was also issued in quantities of 2500 copies.
2009 Epitaph Records CD 87056-2

References

  1. ↑
  2. ↑ "The Blood Brothers - March on Electric Children - Review - Stylus Magazine". www.stylusmagazine.com. Archived from the original on 20 January 2008. Retrieved 14 January 2022.
  3. 1 2 n/a. "Leader of the Pack (Interview with the Blood Brothers)". bettawreckonize.com. BettaWreckonize. Archived from the original on 2007-10-27. Retrieved 2018-08-21.
  4. ↑ Robertshaw, Steven (2005-10-13). "The Blood Brothers: The Death of Hardcore". altpress.com. Alt Press. Archived from the original on 2008-04-16. Retrieved 2018-08-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. ↑ Lindsay, Cam (2003-09-01). "Interview: The Blood Brothers (Jordan Billie)". stylusmagazine.com. Stylus Magazine. Archived from the original on 2008-01-17. Retrieved 2018-08-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ↑ Ozzi, Dan (2015-04-07). "Rank Your Records: The Blood Brothers' Jordan Blilie Rates the Band's Five Eccentric Albums". noisey.vice.com. Vice. Retrieved 2018-08-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ↑ Ott, Chris (March 24, 2003). "The Blood Brothers: Burn Piano Island, Burn!". Pitchfork. Archived from the original on March 19, 2009. Retrieved April 12, 2018.
  8. ↑ Diver, Mike (2006-03-15). "ReDIScover: The Blood Brothers". drownedinsound.com/. Drowned in Sound. Archived from the original on 2018-08-22. Retrieved 2018-08-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
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