Marco Iansiti
Born	Rome
Alma mater	Harvard College
Employer	Harvard Business School
Title	David Sarnoff Professor of Business Administration
Board member of	Keystone.AI; Flowcode; PDF Solutions

Marco Iansiti is a professor at the Harvard Business School, whose primary research interest is digital transformation and the applications of AI on business.^[1] He is the David Sarnoff Professor of Business Administration, and the Faculty Chair for Technology and Transformation at the Harvard Business School. He is also the Cofounder and Chairman of the Board of Keystone.ai,^[2] a consultancy focused on strategy, data sciences and economics for technology clients.

Education

Iansiti graduated summa cum laude from Harvard University in 1983, with an A.B. in Physics.^[3] He subsequently went on to perform his Ph.D. in Physics at Harvard University Iansiti's Ph.D. thesis focused on experimental low temperature electronics and semiconductor microfabrication techniques.^[4] He won the Robbins Physics Prize in 1986, and was awarded his Ph.D. in September 1988. He was awarded an IBM post-doctoral fellowship for 1988–1989, and performed research on the design and fabrication of next-generation microelectronic devices at Harvard University.^[5]

Career

Iansiti's academic research at the Harvard Business School examines the digital transformation of companies and industries, with a special focus on digital ecosystems, AI-centric operating models, and the impact of AI and network effects on strategy and business models. His work on business ecosystems and their impact on strategy has been widely recognized and quoted. More recently, his research on digital transformation has received broad attention among both academics and practitioners, and his writings on this subject made HBR’s list of top ten articles of the year (HBR’s “Must Reads”) for four of the last six years. Iansiti has authored or coauthored several books, including Technology Integration, The Keystone Advantage, One Strategy, and, most recently, the best-selling Competing in the Age of AI. Iansiti cofounded several companies, including Model N (NASDAQ:MODN) and Keystone.AI. In association with the Keystone team, he has advised most of the largest technology companies, from Meta to Amazon, and from Microsoft to Intel, as well as many more traditional Global 1000 firms. Iansiti currently serves on the boards of several companies, including ModuleQ, Flowcode, Workfusion, and Keystone.AI.

Development of the field of Ecosystem Strategy

Iansiti helped develop the field of Ecosystem Strategy, which focuses on the creation of firm-level strategies that are intimately connected to the surrounding business ecosystem.^[6] Iansiti built upon the previous work of James F. Moore,^[7] the founder of the field of Ecosystem Strategy, and is considered the current thought leader in the field. Iansiti examined firms such as Microsoft Corporation and Walmart, and found that the success of these firms depended heavily on the sustained health of complex networks of customers, suppliers, and competitors:

Many industries today behave like a massively interconnected network of organizations, technologies, consumers and products. Perhaps the most dramatic and widely known example is the computing industry. In contrast with the vertically integrated environment of the 1960s and 1970s, today's industry is divided into a large number of segments producing specialized products, technologies and services. The degree of interaction between firms in the industry is truly astounding, with hundreds of organizations frequently involved in the design, production, distribution, or implementation of even a single product. And because of this increasingly distributed industry structure, the focus of competition is shifting away from the management of internal resources, to the management and influence of assets that are outside the direct ownership and control of the firm.^[8]

Iansiti went on to define the roles required for a business ecosystem to be considered healthy, including Keystones that provide a foundation for connecting and supporting other organizations within the ecosystem. This field of strategy provides insights for industries in which interdependencies and engagement with customers and suppliers are critical.

Contribution to Understanding the role of Information Technology in Modern Businesses

Iansiti has made a significant contribution to the field of Information Technology (IT) strategy, developing a framework for the assessment of capabilities created through firm-level investment in IT.^[9] Iansiti's work in this area built upon research by others that had explored the link between IT investment and enterprise growth,^[10] breaking enterprise growth into the capabilities IT enables and examining the impact of these individual capabilities on enterprise performance. This more nuanced approach led to a framework for assessing an organizations' level of IT maturity, referred to as the IT Scorecard. This scorecard allowed the return on an organization's IT investment to be measured more accurately than had been possible previously, and provided a more action-oriented assessment that could be used, for example, to focus improvement efforts on under-developed IT capabilities.

In early 2017, Iansiti teamed up with Prof. Karim Lakhani on a Harvard Business Review article where they said blockchain is not a disruptive technology that undercuts the cost of an existing business model, but is a foundational technology that "has the potential to create new foundations for our economic and social systems". They further predicted that, while foundational innovations can have enormous impact, "It will take decades for blockchain to seep into our economic and social infrastructure."^[11]

Contribution to Understanding the Digital Transformation of Business

Iansiti more recently made a contribution to the field of technology strategy to understand the phenomenon of digital transformation.^[12] Iansiti's work in this area is in collaboration with Prof. Karim Lakhani, also of the Harvard Business School. It explores the evolution of models for value creation and capture as businesses increase in digital capability. Iansiti's work details how the increasing digitization of firms is reshaping both business and operating models, and driving an architectural transition in the nature of firms.

Key publications

Books

• One Strategy: Organization, Planning, and Decision Making (Wiley, 2009).

Iansiti writes with Steven Sinofsky of Microsoft Corporation on the gap that often develops between top-down, directed strategy and bottom-up, emergent behavior within an organization. Iansiti and Sinofsky discuss the approach Sinofsky took within the Windows and Windows Live Group at Microsoft to bridge this gap during the development of the Windows 7 operating system.

• The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (Harvard Business School Press, 2004)

Iansiti writes with Roy Levien about the concept of the business ecosystem, whereby complex business networks can be thought of as interdependent ecosystems.^[13] Within this context, Iansiti discusses the role of Keystones, firms that create a platform that sustains and enhances the health and performance of the business ecosystem.

• Technology Integration: Making Critical Choices in a Turbulent World (Harvard Business School Press, 1997)

Iansiti writes about the choices faced by high-tech firms regarding the adoption and integration of new technologies into the firm's offerings. Iansiti assesses the performance of technology integration projects and makes suggestions for organizational best practices.

Board memberships

• Current Chairman of the Board, Keystone Strategy, Inc.
• Current Board Member, ModuleQ
• Current Board Member, Flowcode
• Current Board Member, Workfusion^[14]
• Former Board Member, CHiL Semiconductor
• Former Board Member, Eurizon Financial Group
• Former Board Member, Supplier Market, Inc.
• Former Board Member, Model N Corporation
• Former Board Member, Ide Corporation
• Former Board Member, Leonardo-Finmeccanica SpA
• Former Board Member, NextDoor Networks

External links

• Harvard Business School Faculty page

References