Marie Claire
Lauren Conrad on the July 2013 cover
EditorKatell Pouliquen (France)
Andrea Arbelaiz (Argentina)
Nicky Briger (Australia)
Andrea Thompson (UK)
Nikki Ogunnaike (U.S.)
CategoriesFashion
FrequencyMonthly
Circulation411,149 (France)
227,729 (UK)[1]
PublisherGroupe Marie Claire (France)
Editorial Perfil (Argentina)
Are Media (Australia)
Fashion Group (Mexico)
Future plc (UK)
Future US (U.S.)
First issue5 March 1937 (1937-03-05)
CountryFrance / UK (published in 35 countries)[2]
LanguageDistributed in 24 languages
Websitewww.marieclaire.fr (France)
marieclaire.perfil.com (Argentina)
marieclaire.com.au (Australia)
marieclaire.com.mx (Mexico)
marieclaire.co.uk (UK)
marieclaire.com (U.S.)
ISSN0025-3049

Marie Claire (stylized in all lowercase) is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on women around the world and global issues. Marie Claire magazine also covers health, beauty, fashion, politics, finance, and career topics.

History

Marie Claire was founded by Jean Prouvost (1885–1978)[3] and Marcelle Auclair (1899–1983).[4] Its first issue appeared in 1937,[5] and it was distributed each Wednesday until 1941 when it handed out its shares to open in London, going international for the first time.[6] In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.[7]

Worldwide

Marie Claire publishes editions in more than 35 countries on five continents.[8]

United States

The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy, and several locations in the United States including Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Network reality television series Running In Heels follows three interns working in the NYC office of the magazine. The editor-in-chief from 2012 to 2020 was Anne Fulenwider. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year.[9] Aya Kanai, then chief fashion director of Hearst, was named the new editor of the women's magazine and started in January 2020. Sally Holmes[10] took the helm in September from Aya Kanai, who surprised Hearst execs when she jumped ship to Pinterest after just nine months as editor in chief.

During the pandemic, Hearst quietly reduced the title's print frequency from 11 issues to seven in 2020 and instead launched its first digital issue with cover face Janet Mock. It also made Marie Claire's 2020 Power Trip virtual. Power Trip[10] is Marie Claire's annual 36-hour, invite-only, all-expenses-paid networking conference for successful women across all industries that Fulenwider launched in 2016 as a way to make the magazine stand out in the event space.[9] In May 2021, Future US acquired the American edition of Marie Claire magazine from Hearst and has published it since June 2021. In September 2021, it was announced that the Summer 2021 issue of Marie Claire would be its last monthly print edition, and remaining subscribers would receive issues of Harper's Bazaar.[11] That same year, Power Trip was once again an in-person experiential event.[12] In June 2022, Future relaunched Marie Claire in print[13] with its Beauty Changemakers Issue.

Online, Marie Claire claims to reach 15 million visitors per month.[14]

United Kingdom

Marie Claire launched a UK print edition in 1988,[15] with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019.[15] In September 2019, the magazine's then owner, TI Media, announced that the final print edition would be published in November and the brand would become digital only, under licence with Groupe Marie Claire. The UK website currently has two million monthly users.[15]

Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.[15]

Currently, Marie Claire UK is published by Future Publishing, which acquired TI Media and also owns Marie Claire US.

Australia

Marie Claire magazine is run by magazine and digital publisher Are Media, which acquired Pacific Magazines in 2020.[16]

MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.[17]

Japan

The Japanese-language edition of Marie Claire, first published in 1982,[18] was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn.[19]

Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway kiosks for a ¥200 cover price.[20]

Korea

The first Korean edition of Marie Claire was published in March 1993 by MCK Publishing. Since 2012, the Marie Claire Film Festival has been held in Korea.

Rest of the world

Marie Claire has Arabic editions which are published in Saudi Arabia, Jordan, Kuwait, Lebanon, the United Arab Emirates, Egypt, Morocco and Algeria.[21] In 2010, an Indonesian edition was launched. The magazine was published in Mexico by Editorial Televisa since 1990 but ceased its publication due to the COVID-19 pandemic in June 2020[22][23] and is published again by Fashion Group in June 2021 and started publishing in Argentina under Editorial Perfil in March 2019.[24]

International editions of Marie Claire have been discontinued in Colombia (published from 1990 to 2019), Estonia (published between 2007 and 2010), Germany (published from 1990 to 2003),[25] India,[26][27] Philippines (published between 2005 and 2009),[28] Indonesia, and Poland.[29]

See also

References

  1. ↑ "ABC Certificates and Reports: Marie Claire". Audit Bureau of Circulations. Archived from the original on 25 June 2016. Retrieved 14 February 2014. ABC July – December 2013, print and digital editions.
  2. ↑ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  3. ↑ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  4. ↑ "Avec Jean Prouvost, Marcelle Auclair fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: Touret, André [in French] (2005). Destins d'Allier: 1945–2000: population et économie, les grands événements et l'évolution de l'opinion, portraits. Éditions Créer. ISBN 9782848190587. OCLC 2418285. (351 pages).
  5. ↑ Alexandra Hughes; Keith A Reader (11 March 2002). Encyclopaedia of Contemporary French Culture. Routledge. p. 357. ISBN 978-1-134-78866-8. Retrieved 22 November 2014.
  6. ↑ "Marie Claire France". Fashion Model Directory (FMD). Retrieved 20 February 2013.
  7. ↑ "The Group History". Marie Claire Group. Archived from the original on 11 April 2013. Retrieved 20 February 2013.
  8. ↑ "Marie Claire Group around the world". Marie Claire Group. Archived from the original on 26 May 2015. Retrieved 23 May 2015.
  9. 1 2 Marikar, Sheila (9 December 2019). "Marie Claire Editor Departing for Health Start-Up". The New York Times. ISSN 0362-4331. Retrieved 9 December 2019.
  10. 1 2 Hopkins, Kathryn (11 May 2021). "Hearst Magazines Sells Marie Claire U.S. to Future". WWD. Retrieved 5 August 2021.
  11. ↑ "'Marie Claire' U.S., the Print Magazine, Is No More". Fashionista. 10 September 2021. Retrieved 9 November 2021.
  12. ↑ "Advice for Finding Your Forward from the Marie Claire Power Trip". 16 November 2021.
  13. ↑ "Marie Claire launches new Beauty Changemakers print and digital issue".
  14. ↑ "Audience - Marie Claire Media Kit".
  15. 1 2 3 4 Westbrook, Ian (10 September 2019). "Marie Claire to stop producing UK print magazine after November". BBC. Retrieved 10 September 2019.
  16. ↑ "About Us". Are Media. Archived from the original on 10 March 2021. Retrieved 28 April 2021.
  17. ↑ "Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women". B&T. 8 March 2019.
  18. ↑ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines". Journal of International Consumer Marketing. 21 (3): 173–187. doi:10.1080/08961530802202701. S2CID 167309890.
  19. ↑ "Japan's Marie Claire edition to end". The Japan Times. 1 July 2009. Retrieved 1 July 2009.
  20. ↑ "Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept". fashion headline.
  21. ↑ "Women's Mags Skirt Culture Clash in Arab Market". Manila Bulletin. 17 August 2009. Archived from the original on 14 June 2018.
  22. ↑ "Televisa ajusta Editorial, solo mantendrá títulos más leídos".
  23. ↑ "Confirma Editorial Televisa cierre de 5 publicaciones". 16 June 2020.
  24. ↑ "From the hand of Editorial Perfil, Marie Claire magazine arrived in Argentina". www.perfil.com. March 2019. Retrieved 23 August 2019.
  25. ↑ "G+J stellt "Marie-Claire" ein". Netzeitung.de. 1 September 2003. Archived from the original on 13 May 2010. Retrieved 18 May 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. ↑ "People, GEO, Marie Claire to cease publication". Best Media Info.
  27. ↑ "Outlook Shuts Three Magazines". Medianama. 29 July 2013.
  28. ↑ "Farewell T3, Marie Claire, and Seventeen: You will be missed". Abugged life. 17 March 2009. Retrieved 25 June 2013.
  29. ↑ "Poland Marie Claire". Wirtualne Media.
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