Woman
2008 cover of Woman
Categoriesmainstream women's weekly magazine
FrequencyWeekly
Circulation252,239 (ABC Jul – Dec 2013)
Print and digital editions.
PublisherSue Coffin
Founded1937
CompanyFuture plc
CountryUK
LanguageEnglish
Websitewww.goodto.com/woman-magazine

Woman is an English weekly magazine launched in 1937.[1] Its target audience is for 30-to 40-year-old women. It encompasses a mix of celebrity gossip and TV news, real-life stories, and fashion and beauty tips. Its lifestyle section offers ideas on homes, interiors and food, product reviews, and advice.

Odhams Press founded the first colour weekly, Woman in 1937, for which it set up and operated a dedicated high-speed print works. Its first editor, Mary Grieve, led the magazine until 1962, and was awarded an OBE for services to journalism.[2] She was asked with other editors to advise the government during World War II, on women's perspectives during the war,[3] as well as ensuring that the magazine provided a range of fashion tips to cope with clothes rationing as well as recipes to deal with the shortages and alternatives. In August 1943, the recipes article focused on uses of "Household milk", which was how they referred to powdered milk.

Woman is published by Future plc. For the second half of 2013 the circulation of the magazine was 252,239 copies.[4] In 2021, with more online options and 'women's' titles available,[5] it had dropped down to 92,281.[6]

References

  1. ↑ Alasdair Reid (25 June 1999). "Media Spotlight On". Campaign. Retrieved 3 August 2015.
  2. ↑ Baker, A (25 May 2006). "Grieve, Mary Margaret (1906–1998), journalist". Oxford Dictionary of National Biography (online ed.). Oxford University Press. doi:10.1093/ref:odnb/54539. (Subscription or UK public library membership required.)
  3. ↑ Douglas, June (28 February 1998). "Mary Grieve". The Herald. Glasgow. p. 25. ProQuest 332356870.
  4. ↑ "ABC Certificates and Reports: Woman". Audit Bureau of Circulations. Retrieved 14 February 2014.
  5. ↑ Brooke, Erin Duffy (2014). Remake, Remodel: Women's Magazines in the Digital Age. University of Illinois Press. ISBN 978-0-252-03796-2.
  6. ↑ Ponsford, Dominic (17 February 2022). "Magazine circulation figures UK: Full ABC breakdown for every sector". Press Gazette. Retrieved 29 July 2022.
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