Mastram
Theatrical release poster
Directed byAkhilesh Jaiswal
Written byAkhilesh Jaiswal
Gunjan Saxena
Produced bySunil Bohra
Sanjeev Singh Pal
Ajay Rai
StarringRahul Bagga
Tara Alisha
Soul Balaji
Vinod Nahardih
Istiyak Khan
Aakash Dahiya
CinematographyGavemic U. Ary
Edited byApurva Motiwale
Music byYo Yo Honey Singh, Saurabh Kalsi
Production
companies
Bohra Bros Productions
Jar Pictures
Release dates
  • October 2013 (2013-10) (Mumbai Film Festival)
  • 9 May 2014 (2014-05-09) (India)
CountryIndia
LanguageHindi
Budget₹6 crore[1]
Box officeest. ₹4.5 crore[1]

Mastram (transl. Easy-going person) is 2014 Indian Hindi-language biographical film directed by Akhilesh Jaiswal, and starring Rahul Bagga and Tara Alisha Berry. The film is about an aspiring litterateur turning into an initially reluctant finally full-fledged pornographic writer, is inspired by the anonymous author of popular pulp fiction and sex stories in Hindi, only known as Mastram. These books sold at railway station stalls and small roadside and pavement shops in North India through the 1980s and 90s. Jaiswal makes his directorial debut with the film.[2][3][4] The film also marks the debut of actress Tara Alisha Berry.[5] The film features rapper Yo Yo Honey Singh's Gujarati Single "Achko Machko" and is also the theme song of the movie's trailer which was released on 14 Feb 2014 by Bohra Bros on YouTube.

The film premiered at Mumbai Film Festival in October 2013, ahead of its theatrical release on 9 May 2014.[2][6] Film got flop.

Plot

Rajaram is a small town bank clerk, who dreams of travelling to Delhi and becoming a reputed writer. His literature aspirations are supported by none except his naive wife, Renu. He finally leaves his job to become a full-time writer, but cannot find a publisher for his book. One publisher agrees only if he would add sensational elements or masala to his dull tale. He is unable to decode what masala means until he meets Chacha, an eccentric, old village womanizer who shows him the spicier side of life. He adopts the pseudonym, Mastram, and churns out his publicly taboo erotic novel series, which become best-sellers. He slowly starts becoming successful, however, all of the credit is attributed to "Mastram", not him.[7]

Cast

Crew

  • Banner : Bohra Bros Productions
  • Producer : Sanjiv Singh Pal | Ajay Rai
  • Director : Akhilesh Jaiswal
  • Music Director : Yo Yo Honey Singh
  • Creative & Publicity Design : RDM Media
  • Online Marketing : RDM Media

Filming

According to Director Akhilesh Jaiswal, the film stars some of the finest actors from NSD (National School of Drama) and other theatre groups. The Film has been shot at several places in North India including Manali.[8]

Production

Talking about the mystery in film, director Akhilesh Jaiswal says, "My film is a fictional account of the writer’s life. Even I am curious to know who the real brain behind the book is, or the real face behind the author, as you put it". It is not a pornographic film and he hopes to get an A Certificate from Censor Board without any cuts.[8]

Critical reception

Film critic Subhash K. Jha gave it 3 stars and said that Mastram brings a meditative melancholy to the porn writer's life. We get to meet the man behind the orgasms. We feel the pain beneath the porn.[9]

References

  1. 1 2 "Mastram - Movie - Box Office India". www.boxofficeindia.com.
  2. 1 2 Kanika Sharma (21 October 2013). "Sex stories and the Mastram effect". MiD DAY. Retrieved 17 February 2014.
  3. ↑ "Mastram: The story behind pulp fiction". MTV, In.com. 13 February 2014. Archived from the original on 22 February 2014. Retrieved 17 February 2014.
  4. ↑ "Gangs of Wasseypur writer to make directorial debut with Mastram". Hindustan Times. 8 April 2013. Archived from the original on 17 June 2013. Retrieved 17 February 2014.
  5. ↑ "Sikander Kher's stepsister Tara makes Bollywood debut as porn-writer Mastram's wife". Indian Express. 13 May 2013. Retrieved 17 February 2014.
  6. ↑ Hungama, Bollywood. "Mastram Movie: Review, Songs, Images, News, Videos Photos, Box Office, Release Date - Bollywood Hungama". Bollywood Hungama.
  7. ↑ "How a clerk became erotica writer Mastram?". IANS. news.biharprabha.com. Retrieved 21 April 2014.
  8. 1 2 "Mastram is not a Pornographic Film says director Akhilesh Jaiswal". IANS. news.biharprabha.com. Retrieved 2 April 2014.
  9. ↑ "Movie Review: Mastram is a wistful look at a porn-writer's life". IANS. news.biharprabha.com. Retrieved 9 May 2014.
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