Mave:
Mave: in the MV for their debut single "Pandora"From left to right: Marty, Zena, Siu, Tyra
Mave: in the MV for their debut single "Pandora"
From left to right: Marty, Zena, Siu, Tyra
Background information
GenresK-pop
Years active2023 (2023)–present
LabelsMetaverse Entertainment
Members
  • Siu
  • Zena
  • Tyra
  • Marty
WebsiteOfficial website

Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, AI-generated members that were created using machine learning, deep fake, and 3D production technology.[1][2]

History

2022: Formation

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]

2023–present: Debut and comeback with What's My Name

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9][10]

Members

Names and positions are adapted from the group's official website:[11]

  • Siu: (시우) - leader, vocalist
  • Zena: (제나) - vocalist
  • Tyra: (타이라) - rapper, dancer
  • Marty: (마티) - dancer, rapper

Discography

Singles albums

Title Details Peak chart position
KOR
Pandora's Box
  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
 —
"—" denotes a recording that did not chart or was not released in that territory

Extended plays

Title Details Peak chart position
KOR
What's My Name
  • Released: November 30, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
 —
"—" denotes a recording that did not chart or was not released in that territory

Singles

Title Year Peak chart positions Album
KOR
"Pandora" 2023 —[upper-alpha 1] Pandora's Box
"What's My Name" — What's My Name
"—" denotes a recording that did not chart or was not released in that territory

Filmography

Music videos

Title Year Director Length Ref.
"Pandora" 2023 Dong-hyeok Seo (Flipevil) 3:32 [13][14]
"What's My Name" Oui Kim (Oui) 3:34 [15]

Awards and nominations

Name of the award ceremony, year presented, award category, nominee(s) and the result of the award
Award ceremony Year Category Nominee/work Result Ref.
Hanteo Music Awards 2023 Special Award – Virtual Artist Mave: Pending [16]

Notes

  1. ↑ "Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.[12]

References

  1. ↑ Suacillo, Angela Patricia (January 20, 2023). "Virtual K-pop girl group MAVE: to debut next week". NME. Archived from the original on January 25, 2023. Retrieved February 11, 2023.
  2. 1 2 Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023.
  3. ↑ Kwak, Min-gu (November 8, 2022). "넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website]. The Daily Post (in Korean). Archived from the original on January 22, 2023. Retrieved February 11, 2023.
  4. ↑ Chakraborty, Riddhi (January 13, 2023). "Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup". Rolling Stone. Archived from the original on January 16, 2023. Retrieved February 12, 2023.
  5. ↑ "Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages". Reuters. March 17, 2023. Archived from the original on September 10, 2023. Retrieved September 10, 2023 – via South China Morning Post.
  6. ↑ "Are they for real? South Korean girl band Mave offers glimpse into metaverse". The Straits Times. March 14, 2023. Retrieved September 10, 2023.
  7. ↑ Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours']. Osen (in Korean). Archived from the original on January 15, 2023. Retrieved February 11, 2023.
  8. ↑ Mave [@MAVE_official_] (January 11, 2023). "Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST)" (Tweet). Archived from the original on January 31, 2023. Retrieved February 11, 2023 – via Twitter.
  9. ↑ Pyo, Kyung-min (November 9, 2023). "Virtual girl group MAVE: to return with 'What's My Name'". The Korea Times. Retrieved November 24, 2023.
  10. ↑ Kim, Ji-ye (November 9, 2023). "Virtual girl group MAVE: to drop new music on Nov. 30". Korea JoongAng Daily. Retrieved November 24, 2023.
  11. ↑ "Mave: - Official Profile". February 12, 2023. Archived from the original on February 10, 2023. Retrieved February 12, 2023.
  12. ↑ "Pandora – Circle Download Chart 2023 Week 4". Circle Music Chart. Archived from the original on March 6, 2023. Retrieved February 11, 2023.
  13. ↑ Seo, Dong-hyeok (February 2, 2023). "Mave: (메이브) 'Pandora' Official MV (Extended ver.)". YouTube (Music video). Archived from the original on November 24, 2023. Retrieved February 12, 2023.
  14. ↑ "Mave - Pandora". Flipevil. February 12, 2023. Archived from the original on November 24, 2023. Retrieved February 12, 2023.
  15. ↑ Metaverse Entertainment (November 30, 2023). [MV] Mave: (메이브) _ What's My Name (Music video) (in Korean). 1theK. Archived from the original on December 8, 2023. Retrieved December 8, 2023. Description: [Oui Production] Director - Oui Kim
  16. ↑ Ziewei, Puah (January 4, 2024). "Here are the nominees of the 31st Hanteo Music Awards". NME. Retrieved January 4, 2024.
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