The Maxol Group
TypePrivate
IndustryOil
Founded1920 (1920)
HeadquartersDublin, Republic of Ireland.
Mallusk, County Antrim, Northern Ireland.
Key people
Brian Donaldson (CEO)
Laurence Donegan (CFO)
ProductsPetrochemical
Websitemaxol.ie

Maxol is an Irish oil company, part of McMullan Bros. Limited. It was founded in 1920.[1]

Organisation

Republic of Ireland

  • Maxol Lubricants Ltd. (Lubricant supplier to the automotive, industrial, marine, and agricultural markets)
  • Maxol Direct Ltd. (Home heating oil)
  • Maxol Ltd. (Main petrol station retail network and bulk fuel seller)
  • Estuary Fuel Ltd. (Oil terminal operator, petrol stations and various oil products)
  • Marsh Oil Products Ltd. (Main import terminal)

Northern Ireland

  • Maxol Oil Ltd. (Main petrol station retail network and bulk fuel seller)
  • DGS Logistics, Fuel Distribution for Maxol petrol stations in Northern Ireland and some Republic of Ireland regions. Formerly Trevdon Oil Distribution.
  • Maxol Leebody Fuels (Home heating oil)[2]
  • Maxol Irwin Fuels (Home heating oil)[3]

History

In 1919, William and James McMullan signed a supply agreement with the Anglo Mexican Oil Company (AMOC) and in 1920 founded McMullan Bros. Limited. In 1924, AMOC was acquired by Shell; however, McMullan Bros. retained the rights to use the Mex brand name in Ireland.[4]

In 1972, the existing brand names of Mex, Silensol and Daisy, began to be replaced by the Maxol brand, though all operating companies only completed this process in 1981. In 1986, Maxol acquired Ola, operator of an oil terminal at Drogheda, County Louth. In 1996, Maxol acquired 80 retail sites from Statoil and Jet which were to be disposed of as a condition of their merger.[5] In 1997, the group signed a partnership with Mace, a convenience store group, to allow development of joint Maxol/Mace filling stations.

Old Maxol logo used from 1988 until the early 2000s
The Maxol logo used from the 2000s until 2012
Maxol logo used from 2012 until 2017 (stores) and the 2020s (stations)

In 2000, Maxol acquired Northern Ireland's leading heating oil distributor, Connors Fuels Ltd.. This became Maxol Direct (NI) Ltd. In 2002, it acquired Estuary Fuel Limited which operates an oil terminal, a retail network and markets various oil products.[6]

One of the two Maxol Direct logos.
The second Maxol Direct logo.

In 2011, Maxol Direct home heating oil was sold to DCC Energy, which also owns Emo. That same year, they stopped producing the alternative e85, a type of biofuel made from whey in cheese processing for FFV (Flex Fuel Vehicle).[7]

The Irish petrol station shops began to rebrand around 2017 to use its own name and brands (Rosa Coffee and Maxol Deli) instead of franchises (Mace, Insomnia Coffee and Moreish), the Northern Irish petrol stations still use Spar and its brands (Daily Deli, Subway franchises and Barista Bar) as its own franchises for shops.

References

  1. ↑ "Maxol Oil Limited". dun & bradstreet. 27 August 2020.
  2. ↑ "Leebody Fuels - Home Heating Oil, Red Diesel, Diesel - Northern Ireland". www.leebodyfuels.com.
  3. ↑ "Home Heating Oil Lisburn & Belfast". www.irwinfuels.co.uk.
  4. ↑ "Irish independent petrol brands selling maps". PetrolMaps. Retrieved 2022-01-29.
  5. ↑ "Maxol Group continues to expand with acquisition of Estuary". www.maxol.ie. Retrieved 2020-10-30.
  6. ↑ "McMullans get €1.2m Maxol payout". Irish Examiner. 2004-11-22. Retrieved 2020-10-30.
  7. ↑ "Maxol Direct sold to DCC Energy - Maxol Group - Fuel for All Engines. Maxol is Irelands leading independent oil company". www.maxol.ie. Archived from the original on January 2, 2012.
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