Medium
Type of businessPrivately held company
Available inEnglish (specific publications can be in Spanish, French, and other languages)
Area servedWorldwide
OwnerA Medium Corporation
Founder(s)Evan Williams
ChairmanEvan Williams
CEOTony Stubblebine
IndustryInternet
Products
Services
Employees179 (June 2021)[1]
URLmedium.com
RegistrationRequired to publish and write articles, some articles not behind the paywall are free
LaunchedAugust 15, 2012 (2012-08-15)
Current statusActive
Native client(s) oniOS and Android

Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation.[2] The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium,[3] and is regularly regarded as a blog host.

Williams, previously co-founder of Blogger and Twitter,[4] initially developed Medium as a means to publish writings and documents longer than Twitter's 140-character (now 280-character) maximum.

In March 2021, Medium announced a change in its publishing strategy and business model. The change is to its mix of paid journalists working on its own publications, to be reduced, versus its support of independent writers, which will increase.[5]

History

2012–2016

Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character limit of Twitter. When it launched in 2012, Williams stated, "There's been less progress toward raising the quality of what's produced."[6]

By April 2013, Williams reported there were 30 full-time staff working on the platform,[7] including a vacancy for a "Storyteller" role,[8] and that it was taking "98 percent" of his time.[7] By August, Williams reported that the site was still small, although he was still optimistic about it, saying "We are trying to make it as easy as possible for people who have thoughtful things to say".[9]

Medium has been focusing on optimizing the time visitors spend reading the site (1.5 million hours in March 2015), as opposed to maximizing the size of its audience.[10][11] In 2015, Williams criticized the standard web traffic metric of unique visitors as "a highly volatile and meaningless number for what we're trying to do".[11] According to the company, as of May 2017, Medium.com had 60 million unique monthly readers.[12]

Medium maintained an editorial department staffed by professional editors and writers, had several others signed on as contractors and served as a publisher for several publications. Matter operated from Medium Headquarters in San Francisco and was nominated for a 2015 National Magazine Award.[13] In May 2015, Medium made deep cuts to its editorial budget forcing layoffs at dozens of publications hosted on the platform.[14] Several publications left the platform.

In 2017, Medium introduced paywalled content accessible only to subscribers.[15] In 2017, Medium began paying authors based on how much users expressed their appreciation for it through a like button which each user could activate multiple times.[16] The formula for compensation was soon adapted to also include the amount of time readers spent reading, in addition to the use of the like button.[17]

Medium has brought in revenue through native advertising and sponsorship of some article series.[18] Medium gained several new publishers to host their content on the platform.[19] There was an aborted attempt to introduce advertising to the site, leading to Medium cutting its staff by 50 employees in January 2017 and closing offices in New York and Washington, D.C.[20][19] Williams explained that "we had started scaling up the teams to sell and support products that were, at best, incremental improvements on the ad-driven publishing model", but that, instead, Medium was aiming for a "new [business] model for writers and creators to be rewarded, based on the value they're creating for people".[20] At that time, the company had raised $134 million in investment from venture capital firms and Williams himself.[19]

In 2016, Medium acquired the rich media embedding platform Embedly, a provider of content integration services for numerous websites, including Medium itself.[21] That same year there were 7.5 million posts published on the platform, and 60 million readers used medium.com.[19]

2017–present

In March 2017, Medium announced a membership program for $5 per month, offering access to "well-researched explainers, insightful perspectives, and useful knowledge with a longer shelf life", with authors being paid a flat amount per article.[22] Subsequently, the sports and pop culture website The Ringer and the technology blog Backchannel, a Condé Nast publication, left Medium. Backchannel, which left Medium for Wired in June, said Medium was "no longer as focused on helping publications like ours profit."[23]

In October 2017, Williams reaffirmed Medium was not planning to pursue banner advertising as part of their revenue model and was instead exploring micropayments, gratuities and patronage.[17]

In January 2021, Medium announced that it had acquired the social-based ebook company Glose.[24][25][26] In November 2021, Medium acquired browser-based graphic design tool Projector. Projector's team joined Medium and Projector was shut down in 2022. Projector co-founder and CEO Trevor O'Brien became Medium's chief product officer.[27] In November 2021, Medium also acquired audio-based learning platform Knowable.[28]

Medium employees announced their intent to form a trade union with CODE-CWA in February 2021.[29] According to the Medium Workers Union, 70% of eligible employees have signed union cards, representing workers in editorial, engineering, design and product departments.[29] On February 11, they asked management for voluntary recognition of their union.[30] On March 1, the company announced that the Medium Workers Union had fallen one vote short of the number needed for union recognition.[5] During the leadup to the unionization campaign, Medium hired the union-busting firm Kauff McGuire & Margolis and the CEO Evan Williams led small discussion groups in which he urged employees not to join the union.[31]

On July 12, 2022, the company announced that Ev Williams would be stepping down as CEO and transitioning to chairman of the board.[32] Tony Stubblebine, chief executive of Coach.me, took over as CEO of Medium on July 20, 2022.[33][34] On August 11, 2022, Stubblebine announced a layoff of 29 staff members.[35]

User information and features

Users

Medium does not publish official user stats on its website. According to US blogs, the platform had about 60 million monthly visitors in 2016.[36] In 2015, the total numbers of users was about 25 million.[36]

Platform

The platform software provides a full WYSIWYG user interface when editing online, with various options for formatting provided as the user edits over rich text format.

Once an entry is posted, it can be recommended and shared by other people, in a similar manner to Twitter.[8] Posts can be upvoted in a similar manner to Reddit, and content can be assigned a specific theme, in the same way as Tumblr.

In August 2017, Medium replaced their Recommend button with a "clap" feature, which readers can click multiple times to signify how much they enjoyed the article. Medium announced that payment to authors will be weighted based on how many "claps" they receive.[37]

Users can create a new account using a Facebook or Google account. Users may also sign up using an e-mail address, when they are signing up using the mobile app of Medium.com.[38]

Memberships

Medium offers users subscriptions to become a member for a $5 monthly or $50 yearly fee. With a Medium membership, access to "exclusive content, audio narrations of popular stories, and an improved bookmark section" is enabled.[39]

Partner Program

The Medium Partner Program is Medium's compensation program for its writers. Partner Program writers are paid based on how deeply Medium members read their work. As members read longer, writers earn more. Medium distributes a portion of each member's subscription fee to the writers they read most each month.[38]

Tag system

Posts on Medium are sorted by topic rather than by writer, unlike most blogging platforms, including Williams' earlier Blogger.[40] The platform uses a system of "claps" (formerly "recommendations"), similar to "likes" on Facebook, to upvote the best articles and stories, called the Tag system, and divides the stories into different categories to let the audiences choose.[41]

Publications

"Publications" on Medium are shared spaces with a homepage on Medium's website that carry articles and blog posts, like a newspaper or magazine.[42] The articles published or saved on it can be assigned editors, and can be saved as drafts.

  • Medium acquired science and technology website Matter in 2013.[43]
  • Cuepoint, Medium's music publication, is edited by Jonathan Shecter, a music industry entrepreneur and co-founder of The Source magazine.[44] It publishes essays on artists, trends, and releases, written by Medium community contributors, major record executives, and music journalists,[45] including Robert Christgau, who contributed his Expert Witness capsule review column.[46] Cuepoint was started in 2014.[47]
  • Medium also published a technology publication called Backchannel, edited by Steven Levy.[48] In 2016, Backchannel was purchased by Condé Nast.[49]

In 2016, Medium hired the founder of the publication Human Parts, which focused on personal stories.[50]

On February 23, 2016, it was announced that Medium had reached a deal to host the new Bill Simmons website, The Ringer.[51] In August 2017 it left Medium for Vox Media.[52]

In 2019, Medium acquired Bay Area website The Bold Italic.[53] Also in 2019, Medium launched seven new publications: GEN (politics, power, and culture), OneZero (tech and science), Marker (business), Elemental (health and wellness), Focus (productivity), Zora (women of color) and Level (men of color).[54][55][56][57][58][59][60]

In 2020, Medium launched Momentum, whose subjects are anti-racism and civil rights.[61]

Board and corporate governance

Board members

As of June 2020, Medium's board members were:[62]

Former use of holacracy

Medium initially used holacracy as its structure of corporate governance.[64][65] In 2016, they moved away from holacracy because they reported difficulty coordinating large-scale projects, dissatisfaction with the required record-keeping, and poor public perception of holacracy.[66][lower-alpha 1]

Reception

Reviewing the service at its launch in 2012, The Guardian enjoyed some of the collections that had been created, particularly a collection of nostalgic photographs created by Williams.[67] TechCrunch's Drew Olanoff suggested the platform might have taken its name from being a "medium"-sized platform in between Twitter and full-scale blogging platforms such as Blogger.[8]

Lawrence Lessig welcomed the platform's affordance of Creative Commons licensing for user content,[68] a feature demonstrated in a Medium project with The Public Domain Review—an interactive online edition of Alice's Adventures In Wonderland, annotated by a dozen Carroll scholars, allowing free remixes of the public domain and Creative Commons licensed text and art resources, with reader-supplied commentaries and artwork.[69][70]

However, in 2013 the service suffered criticism from writers, with some confused about exactly what it is expected to provide.[71]

A 2019 Nieman Lab article chronicling Medium's first seven years described the site as having "undergone countless pivots", becoming "an endless thought experiment into what publishing on the internet could look like".[72]

Government censorship of Medium

Malaysia

In January 2016, Medium received a take-down notice from the Malaysian Communications and Multimedia Commission (MCMC) for one of the articles published by the Sarawak Report. The Sarawak Report had been hosting its articles on Medium since July 2015, when its own website was blocked by the Malaysian government. It had reported allegations that money linked to a state investment fund, 1Malaysia Development Berhad (1MDB), ended up in Prime Minister Najib Razak's bank accounts.[73]

Medium's legal team responded to the commission with a request for a copy of the Malaysian Anti-Corruption Commission's official statement that the post was untrue, for information on which parts of the article were found false, and for information on whether the dispute has been raised in court. The site declined to take the content down until directed to do so by an order from a court of competent jurisdiction.[74] In response, on January 27, 2016, all content on Medium was made unavailable for Internet users in Malaysia.

The ban has been lifted as of 18 May 2018, with the MCMC stating the ban lift was because "there was no reason (to block the website)" as the 1MDB report has been made public by the government.

Egypt

As of June 2017, Medium has been blocked in Egypt along with more than 60 media websites in a crackdown by the Egyptian government.[75] The list of blocked sites also includes Al Jazeera, The Huffington Post's Arabic website and Mada Masr. Medium was made available again in late 2022 as of November 2022.

China

In April 2016, Medium was blocked in mainland China after information from the leaked Panama Papers was published on the site.[76]

Albania

The Albanian Audiovisual Media Authority blocked Medium in Albania from April 19 to 21, 2020.[77]

Vietnam

By the end of 2020, Medium was reported to have been blocked by some ISPs in Vietnam.[78]

Russia

Roskomnadzor blocked Medium website and all its subdomains in the Russian Federation on May 31, 2023.[79][80]

Software architecture

Medium's initial technology stack relied on a variety of AWS services including EC2, S3, and CloudFront. Originally, it was written in Node.js and the text editor that Medium users wrote blog posts with was based on TinyMCE.[81] As of 2017, the blogging platform's technology stack included AWS services, including EBS, RDS for Aurora, and Route 53; its image server was written in Go, and the main app servers were still written in Node.[82]

See also

Notes

  1. ↑ For difficulties in coordination between departments in the corporate structure, see Bort (2017).

References

  1. ↑ Mascarenhas, Natasha (June 3, 2021). "Medium sees more employee exits after CEO publishes 'culture memo'". TechCrunch. Retrieved September 22, 2022.
  2. ↑ "A Medium Corp – Company Profile and News – Bloomberg Markets". Bloomberg. Retrieved November 15, 2021.
  3. ↑ Sussman, Ed. "The New Rules of Social Journalism". Pando Daily. Archived from the original on March 30, 2014. Retrieved March 29, 2014.
  4. ↑ Madrigal, Alexis C. (August 23, 2013). "What Is Medium?". The Atlantic. Retrieved July 8, 2021.
  5. 1 2 Robertson, Katie (March 23, 2021). "Medium Offers Buyouts to Editorial Employees". The New York Times. Retrieved March 24, 2021.
  6. ↑ Letzing, John (August 15, 2012). "Twitter Founders Unveil New Publishing 'Medium'". The Wall Street Journal. Archived from the original on May 13, 2013. Retrieved September 13, 2013.
  7. 1 2 Taylor, Colleen (April 5, 2013). "Williams, Biz Stone, And Jason Goldman Shift Focus To Individual Startups". TechCrunch. Archived from the original on September 19, 2013. Retrieved September 13, 2013.
  8. 1 2 3 Olanoff, Drew (November 15, 2012). "Ev Williams Takes To Medium To Discuss The True Purpose Of His New Publishing Tool". TechCrunch. Archived from the original on August 24, 2013. Retrieved September 13, 2013.
  9. ↑ Stone, Brad (August 22, 2013). "Twitter Co-Creator Ev Williams Stretches the Medium". Archived from the original on September 14, 2013. Retrieved September 13, 2013.
  10. ↑ "Medium's metric that matters: Total Time Reading". Data Lab. November 21, 2013. Archived from the original on March 2, 2017. Retrieved March 10, 2017.
  11. 1 2 Hempel, Jessi (April 14, 2015). "Ev Williams' Rules for Quality Content in the Clickbait Age". Wired. Archived from the original on March 12, 2017. Retrieved March 10, 2017.
  12. ↑ Streitfeld, David (May 20, 2017). "'The Internet Is Broken': @ev Is Trying to Salvage It". The New York Times. ISSN 0362-4331. Archived from the original on May 21, 2017. Retrieved May 22, 2017.
  13. ↑ "National Magazine Awards 2015 Winners Announced | ASME". magazine.org. Archived from the original on September 17, 2017. Retrieved September 16, 2017.
  14. ↑ Weissman, Cale Guthrie. "Medium budget cuts and restructuring". Business Insider. Archived from the original on September 20, 2017. Retrieved September 16, 2017.
  15. ↑ LeFebvre, Rob (October 10, 2017). "Medium expands its reading subscription to any author or publisher". Engadget. Archived from the original on March 9, 2019. Retrieved March 10, 2019.
  16. ↑ Kastrenakes, Jacob (August 22, 2017). "Medium will now pay writers based on how many claps they get". The Verge. Archived from the original on October 21, 2018. Retrieved March 10, 2019.
  17. 1 2 Ha, Anthony (October 10, 2017). "Medium now lets anyone publish behind its paywall". TechCrunch. Retrieved March 10, 2019.
  18. ↑ Meyer, Robinson (June 16, 2016). "The Forrest Gump of the Internet". The Atlantic. Archived from the original on March 17, 2019. Retrieved March 10, 2019.
  19. 1 2 3 4 Bort, Julie (2017). "Inside Medium's meltdown: How an idealistic Silicon Valley founder raised $134 million to change journalism, then crashed into reality". Business Insider. Archived from the original on April 3, 2019. Retrieved March 10, 2019.
  20. 1 2 Williams, Evan (January 4, 2017). "Renewing Medium's focus". Medium. Archived from the original on January 4, 2017. Retrieved March 10, 2017.
  21. ↑ Yeung, Ken (August 2, 2016). "Medium acquires rich media embedding API platform Embedly". VentureBeat. Archived from the original on February 9, 2017. Retrieved March 22, 2020.
  22. ↑ Owen, Laura Hazard (March 22, 2017). "'Media is broken', so Medium's launching a $5/month member program that offers small upgrades". Nieman Lab. Archived from the original on March 24, 2017. Retrieved March 25, 2017.
  23. ↑ Grinapol, Corinne (June 12, 2017). "Like The Ringer Before It, Backchannel Is Leaving Medium". AdWeek. Archived from the original on June 17, 2017. Retrieved June 25, 2017.
  24. ↑ Clark, Mitchell (January 15, 2021). "Medium acquires ebook company Glose". The Verge. Retrieved January 18, 2021.
  25. ↑ Roston, Sandee (January 15, 2021). "Medium acquires social ebook platform Glose". Medium. Retrieved January 18, 2021.
  26. ↑ Flynn, Kerry (January 14, 2021). "Before Substack, there was Medium — and its network is about to get bigger". CNN. Retrieved January 18, 2021.
  27. ↑ Dillet, Romain (November 9, 2021). "Medium snatches up Projector and beefs up management team". TechCrunch. Retrieved September 23, 2022.
  28. ↑ Silberling, Amanda (November 16, 2021). "Medium acquires Knowable to bring audio to the platform". TechCrunch. Retrieved September 23, 2022.
  29. 1 2 Flynn, Kerry (February 11, 2021). "Unions are becoming ubiquitous in digital media. Medium is the latest". CNN. Retrieved February 21, 2021.
  30. ↑ Kimball, Whitney (November 2, 2021). "Medium Workers Board the Union Train". Gizmodo. Retrieved February 21, 2021.
  31. ↑ Ongweso, Edward Jr. (March 23, 2021). "Medium Tells Journalists to Feel Free to Quit After Busting Union Drive". Vice News. Retrieved May 12, 2021.
  32. ↑ Benjamin Mullin (July 12, 2022). "Evan Williams Is Stepping Down as C.E.O. of Medium". The New York Times. Retrieved December 6, 2022.
  33. ↑ Loizos, Connie (July 12, 2022). "Ev Williams calls it quits as CEO of Medium". TechCrunch. Retrieved July 12, 2022.
  34. ↑ Roston, Sandee (July 12, 2022). "Medium names technology and digital media veteran Tony Stubblebine CEO; founder Ev Williams transitions to Chairman of the Board". Medium. Retrieved July 12, 2022.
  35. ↑ Stubblebine, Tony (August 11, 2022). "News about Medium Staff". Medium. Retrieved August 12, 2022.
  36. 1 2 "Medium grows 140% to 60 million monthly visitors". venturebeat.com. December 14, 2016. Archived from the original on July 18, 2019. Retrieved July 19, 2019.
  37. ↑ Kastrenakes, Jacob (August 22, 2017). "Medium will now pay writers based on how many claps they get". The Verge. Archived from the original on August 29, 2017. Retrieved August 30, 2017.
  38. 1 2 "Medium Login FAQ". medium.com. Archived from the original on October 25, 2014. Retrieved October 25, 2014.
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  40. ↑ Shontell, Alyson (August 15, 2012). "The Cofounders Of Twitter Launch A New Blog Platform, Medium". Business Insider. Archived from the original on September 2, 2013. Retrieved September 13, 2013.
  41. ↑ Arthur, Heather (February 10, 2021). "Mapping Medium's Tags". Medium. Retrieved February 3, 2023.
  42. ↑ "Getting started with a Medium publication". Medium. Retrieved December 7, 2022.
  43. ↑ Butcher, Mike (April 17, 2013). "Medium Acquires Matter As Long-Form Journalism Site Joins Evan Williams Startup". TechCrunch. Retrieved July 19, 2020.
  44. ↑ Randall Roberts (September 12, 2014). "Column: Friday Coda: Grampa and Grandmaster Flash, U2, Neil Young's mermaid". The Los Angeles Times. Retrieved November 30, 2022. new online publication Cuepoint .. edited by Jonathan Shecter
  45. ↑ "music producer JONATHAN SHECTER and musician/producer DAN FREEMAN: Entrepreneurship in the Digital Music Industry". The Office for the Arts at Harvard. Archived from the original on October 3, 2015. Retrieved October 2, 2015.
  46. ↑ Christgau, Robert (August 14, 2015). "Welcome to Expert Witness, a New Weekly Column by the Dean of American Rock Critics". Vice. Archived from the original on August 15, 2015. Retrieved August 14, 2015.
  47. ↑ Shecter, Jonathan (April 10, 2016). "We're All DJs Now". Medium. Retrieved July 19, 2020.
  48. ↑ Levy, Steven (October 7, 2014). "Why I Started Backchannel". Medium. Archived from the original on July 4, 2015. Retrieved July 3, 2015.
  49. ↑ Levy, Steven. "There is One Story. We're Still On It". Wired.
  50. ↑ Medium Staff (April 20, 2020). "Meet the Medium "Elevators"". Medium. Retrieved July 19, 2020.
  51. ↑ Lichty, Edward (February 23, 2016). "Medium: Home of The Ringer". Medium. Archived from the original on February 23, 2016. Retrieved February 23, 2016.
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  58. ↑ Sen, Indrani (June 19, 2019). "Welcome to Forge". Medium. Retrieved July 19, 2020.
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