Mellow Mushroom
TypePrivate
IndustryRestaurant franchise
Founded1974 (1974)
FoundersRocky Reeves
Mike Nicholson
HeadquartersAtlanta, Georgia, U.S.
Number of locations
170 (2021)
Key people
Marc Weinstein, Richard Brasch, Rocky Reeves, Mike Nicholson
ProductsStone-Baked Pizza, Craft Cocktails, Burgers, Salads, Calzones, Hoagies & Sandwiches, Craft and local Beer
RevenueUS$311 million (2021)
OwnerHome Grown Industries, Inc.
Number of employees
4,585 (2021)
Websitewww.mellowmushroom.com

Mellow Mushroom Pizza Bakers is an American pizza restaurant chain that was established in 1974 in Atlanta, Georgia as a single pizzeria. It operates as a franchise under the banner of Home Grown Industries, Inc. of Georgia, with 170 locations throughout the United States. Its headquarters are in Atlanta.

Details

Mellow Mushroom restaurants specialize in pizza, but they also serve calzones, hoagies, salads, appetizers, such as pretzel bites and a wide beer selection. They often feature a large selection of beer, typically 20-40 beers on draft and 50 or more bottled.[1] Each store is locally owned and operated and decorated differently and sometimes there is a unifying theme to the artwork.[2][3] Tie-dye and colorful mushrooms are a common theme for locations. Some restaurants occasionally feature live music, trivia competitions, karaoke, or bingo.

History

Mellow Mushroom opened in Atlanta, Georgia[1] in 1974 when two college students from Georgia Tech, later joined by a third from the University of Georgia, founded a business that reflected their eccentric philosophies.[4] The first restaurant was opened on Spring Street in Atlanta. In the late 1980s, the first franchise was opened by an employee, followed by customer-owned franchises, and then to friends of employees and customers.[4] Each franchise is locally owned and operated with its own unique feel.[5][6]

The first franchise to be located outside of Atlanta was in Athens, Georgia, near the University of Georgia. There are several dozen locations operating in Atlanta and elsewhere in Georgia. Beginning in 2000, the franchise expanded outside college markets to urban areas such as Jacksonville, Florida and Denver, Colorado. To date, the chain has over 200 locations across 20 states.[5]

Its Sarasota, FL location is well known for being the site, prior to its opening, of the infamous 1991 arrest of actor Paul Reubens, known for his Pee Wee Herman character, for public masturbation.

The visual identity of Mellow Mushroom Pizza was defined during their early franchising phase by Atlanta artist Buddy Finethy.[5] Finethy created and refined the chain's mascot, Mel O. Mushroom, as well as the supporting cast of animated characters that identified the chain. [5]

See also

References

  1. 1 2 Restaurant News: Mellow Mushroom Coming to Sarasota; column; Herald Tribune Online; accessed February 2018
  2. ↑ Mellow Mushroom Pizza Coming to Downtown Williamsburg; WYDaily Staff; October 17, 2017 article; Williamsburg Yorktown Daily News; accessed February 2018
  3. ↑ Billotto, Heidi (11 June 2003). "Mellow Mushroom Restaurant". WSOCTV.com. Archived from the original on 26 July 2011.
  4. 1 2 "Contact Us". MellowMushroom.com. Archived from the original on February 4, 2012. Retrieved February 20, 2012.
  5. 1 2 3 4 Bard Brutzman, Anna (April 1, 2011). "Honea Path Native Gives Pizzeria Its Mellow Touch". IndependentMail.com. Archived from the original on December 17, 2014. Retrieved October 7, 2016.
  6. ↑ "About Us". MellowMushroom.com. Archived from the original on 2007-10-18. Retrieved 2007-10-24.
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