Michel's Patisserie
Founded1988
FounderNoel Roberts and Noel Carroll
HeadquartersSydney, Australia
Number of locations
360 in Australia, New Zealand, Indonesia and China
ProductsCakes, espresso coffee, beverages, pies
ParentRetail Food Group
Websitewww.michels.com.au

Michel's Patisserie is an Australian chain of bakery-style food outlets purveying cakes, pies, savouries, and espresso coffee.[1][2] The company is a franchise system that was founded in 1988, and it has over 90 retail outlets in all Australian states and territories, except for Tasmania and Western Australia.[2][3] The chain employs approximately 4,000 staff and serves approximately 36 million cups of coffee and 9.5 million slices of cake each year. It is the largest pastry chain in Australia.[4] In 2016, Michel's Patisserie Toronto was judged to be National Retail Association Supreme Retailer of the Year.

The Michel's Patisserie franchise network is owned and managed by Retail Food Group (RFG), which also manages Gloria Jeans Coffee, Brumby's Bakeries and Donut King.[5]

History

Michel's Patisserie was founded by Noel Carroll and Noel Roberts founded in 1988. Their business model involves a central bakery that bakes products and distributing said products to retail outlets on a daily basis.[2] These retail outlets act as points of sale, from where customers may purchase the products on display.[2] After two years of research into all facets of the concept, distribution, store design and layout, marketing, and training, the model was tested under full market conditions in stores located in Castlecrag and Newport before being launched as a franchise system in 1990. The franchise reportedly won the 2007 Churner of the year award. In February 2006, Michel's Patisserie conducted a management buyout and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

The original Michel's Patisserie was started in Sydney by French chef, Michel Cattoen and his wife Elisabeth in 1980.[6]

Controversy

In December 2022, the Australian Competition & Consumer Commission won a civil court case against RFG resulting in Michel's Patisserie and Gloria Jean's franchises receiving repayments and debt erasures totalling $10 million as part of a settlement relating to allegedly illegitimate marketing expenses and allegedly being sold loss-making shops.[7]

See also

References

  1. ↑ Hatch, Patrick (21 June 2017). "Shares in Brumby's and Gloria Jean's Coffees owner dumped over profit downgrade". Sydney Morning Herald. Retrieved 27 November 2017.
  2. 1 2 3 4 Van der Wagen, L.; Goonetilleke, A. (2015). Hospitality Management, Strategy and Operations. Pearson Australia. p. 561. ISBN 978-1-4425-4356-0. Retrieved 27 November 2017.
  3. ↑ Balmer, C. (2014). Expandable Brands: A Guide to Growing Business Locations While Protecting Your Brand. BookBaby. p. 107. ISBN 978-0-9925060-9-4. Retrieved 27 November 2017.
  4. ↑ Cassidy, Tara (29 September 2017). "REVEALED: 15 new businesses coming to Mackay". The Courier Mail. Retrieved 27 November 2017.
  5. ↑ Varma, S. International Business. Pearson Education India. p. pt220. ISBN 978-93-325-0024-2. Retrieved 27 November 2017.
  6. ↑ "Chef introduced his duck pie and fine French cuisine to Sydney". Sydney Morning Herald. 14 August 2018.
  7. ↑ Sibthorpe, Clare (23 December 2022). "Retail Food Group to pay $10m in repayments and debt erasing to Michel's Patisserie, Gloria Jeans". News.com.au. Nationwide News. Retrieved 6 August 2023.
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