Micom was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur[1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984. Micom acquired Spectrum Digital Corporation in 1987.[2]

Micom concentrators

Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom.[3] After adding variations, they began advertising on television.[4] The focus of the ads, within their telecommunications products, was their line of concentrators.

Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)"[3]

References

  1. ↑ "You can call him a serial entrepreneur," said Bolton. Michael-Allan Marion (March 12, 2017). "Personal Computer Museum hosts special guest". Brantford Expositor.
  2. ↑ Todd G. Gilman (July 1, 1987). "Spectrum Corp". The Washington Post.
  3. 1 2 "HARDCOPY (ISSN 0279-8123)". Hardcopy. July 1983.
  4. ↑ "Advertising- Micom Plans TV Campaign". The New York Times. April 2, 1980. p. D13 (Business & Finance).


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.