Mob4Hire
TypePrivately Held
IndustrySoftware
FounderPaul Poutanen
Key people
Stephen King (CEO)
Paul Poutanen (President and Founder)
John Carpenter (CTO)
Allen Poutanen (VP Business Development)
Servicescrowd sourced mobile application testing services

Mob4Hire is a privately held Canadian Web 2.0 company. It primarily provides crowd-sourced mobile application testing services (see also: List of crowdsourcing projects). It also conducts market research in the global wireless telephony space.[1][2][3]

The company facilitates the relationship between mobile application developers and professional users who test the functionality and assess the usability of the application(s).[4]

The services are based on a bidding model with a fixed-fee structure. As the broker for these transactions, Mob4Hire derives revenue as a flat percentage of each transaction agreed to by the developer and tester. The company also accrues income from up-front licensing fees, ongoing subscriptions, managed accounts and other services.

The business model also incorporates enterprise customers. "Mob4Hire As A Platform" [MAAP] effectively re-branded the Mob4Hire model. O2 Litmus, a British division of the global carrier Telefonica has implemented Mob4Hire technology and launched their own community of developers and testers.[5]

General overview

Mob4Hire brokers relationships between mobile application developers and a global testing community. Developers post pre-release applications and associated test plans to the community and specify which handsets and networks are under consideration. Individuals (or groups) registered in the testing community (Mob) that are able to fulfil the functional requirements of the test bid for the contract. Developers select testers based on criteria such as the community ranking of the tester, turn-around time for delivered test reports, the tester’s desired pay-scale and other metrics.[6]

Mob4Hire is responsible for holding payment in escrow until the developer is satisfied. Once the developer has approved the test report, monies are then released to the tester via PayPal.[7]

The developer is expected to grade the quality of each tester. This feedback establishes a rating hierarchy among the testing community; the intent is to continually improve the overall quality that the application test reports, and grade the relative skill and efficacy of the individual testers.[8]

Mob4Hire is also concerned with the user experience of mobile applications. The process involved is similar to the functionality testing process, except that the testers are focused on the usability of the application being considered each time, as well as the overall user experience, rather than a purely functional assessment.[9]

A paradigm of software design is that developers are the least desirable group to test their own releases and, in general, developer bias can be mitigated by employing a testing group completely independent of the design process. The testers are locally based on the actual networks on which the applications will be launched and as such, their assessment more closely emulates genuine market feedback than ‘in-house’ testing conducted remotely from the network.[10]

Developers conduct mobile surveys in the global space by paying testers to download applications and complete a survey with demographic information relevant to the developer. The intent is to collect key market research from a community of unbiased early adopters with minimized costs to the developer.[11] Examples of typical survey questions may include: Was the application intuitive? How would you describe the user experience? Would you pay for the application and if so, how much? Were there features that should be included or enhanced? How did the interface appear on the handset? Would you recommend the application?

Mob4Hire builds and maintains a global community of application developers and testers. There are currently almost 1,000 registered developers and market research firms in 111 countries, 42,000 registered testers in 142 countries and 65,000 contractors in 185 countries.[12] The testers represent 364 carrier networks. Mob4Hire is also associated with 20 professional entities that develop, test and port mobile applications.[2]

History

Paul Poutanen, the founder and current president of Mob4Hire, credits the inspiration of the crowdsourced mobile application testing paradigm to an insight he had in the San Francisco airport. Poutanen and several colleagues had spent a week testing a mobile phone based game on a carrier in the Bay Area. They had purchased ten handsets with subscriptions for a demonstration to a local client, and Poutanen was considering the overall expenses of the network tests while awaiting a return flight. He saw a fellow traveller speaking on the identical handset and considered how much time and money he could have saved if that user had done his testing for him.[13] Poutanen wrote a business idea and presented it to the Cambrian House[14] community, a Calgary-based crowdsourcing community for software and business applications. Members from the community then helped building the original Mob4Hire platform. Mob4Hire was incorporated in September, 2007,[15] and the beta version of the Mob4Hire platform was launched in March, 2008.[16]

November, 2008: O2 Litmus, a U.K. subsidiary of Telefonica, became the first carrier to adopt and implement Mob4Hire technology [MAAP] as a "white-label" testing community.[17]

November, 2008: Stephen King appointed CEO of Mob4Hire.[18]

January, 2009: At the GSMA 2009 Mobile Innovation Global Competition in Barcelona, Spain, Mob4Hire was named Top 15 Innovator Chosen for Most Innovative True Mobile Start-up Category in Global Tournament.[19]

March, 2009: Mob4Hire partners with Wavefront.[20][21]

March, 2009: Mob4Hire enters marketing deal with Gamelion.[22]

May, 2009: Mob4Hire awarded Red Herring 100 North America.[23]

July, 2009: Mob4Hire collaborates with Navteq for LBS application testing.[24]

November, 2009: Mob4Hire wins Investor Choice awards at Vancouver Angel Forum.[25]

November, 2009: Mob4Hire and Flurry Analytics announce a joint collaboration.[26][27]

December, 2009: Infostretch and Mob4Hire form partnership.[28][29]

February, 2010: Mob4Hire joins the BlackBerry ISV Alliance Program.[30]

March, 2010: Mob4Hire releases preliminary Global Wireless Survey.[31]

March, 2010: Perfecto Mobile and Mob4Hire form partnership.[32]

April, 2010: Mob4Hire launches V4.0 platform.[33]

April, 2010: Mob4Hire included in the 'Top 25 Canadian ICT Up and Comers' by the Branham Group.[34]

June, 2010: Mob4Hire awarded a 'Meffy' by the Mobile Entertainment Forum for 'Most Innovative Business Model'.[35]

Corporate affairs

Executives

  • Stephen King, CEO[12]
  • Paul Poutanen, President and Founder
  • John Carpenter, CTO
  • Allen Poutanen, VP Business Development

Advisory board

  • Randy Thompson, Venture Alberta
  • Keith Cook, Device Anywhere
  • Bob Hayes, Ph.D., Advocacy Expert
  • Tony Fish, AMF Ventures
  • Lisa Whelan, socializemobilize.com
  • David Craddock, MacLeod Dixon LLP
  • Jonathan Kohl, Testing Evangelist
  • Marc Kornak, Advisory Board Member, Genesis Technical Solutions
  • Cameron Peters, Innovation Architect
  • Stephen Nykolyn, Mobile Business Dev
  • Marc Wachmann, growwireless.com
  • Joseph Raphael, Software Engineer

References

  1. ↑ "Mob4hire taps into the crowd for mobile app tests - Page 1 - Outsourcing and Application Service Providers (ASP) - Integrating IT". Itworldcanada.com. Retrieved 2012-02-22.
  2. 1 2 "Mob4Hire - Crowdsourced Mobile Application Testing". Archived from the original on 2009-08-31. Retrieved 2009-12-23.
  3. ↑ "MOTODEV > Fast Track Center > Mob4Hire". Developer.motorola.com. 2011-08-10. Archived from the original on 2012-02-29. Retrieved 2012-02-22.
  4. ↑ "Putting Apps to the Test | Wireless Week". Archived from the original on October 23, 2009. Retrieved December 23, 2009.
  5. ↑ "Bluevia ~". O2litmus.co.uk. Retrieved 2012-02-22.
  6. ↑ Stephen King (2009-04-18). "Commercialization Challenges Of Mobile Software Development In A Fr". Slideshare.net. Retrieved 2012-02-22.
  7. ↑ "Mob4Hire - Crowdsourced Mobile Application Testing". Archived from the original on 2009-08-30. Retrieved 2009-12-23.
  8. ↑ "Application Development John Carpenter Mob4Hire". Scribd.com. Retrieved 2012-02-22.
  9. ↑ "usability testing of multiple-device software and sites « Little Springs Design. 2001 – 2010". Littlespringsdesign.com. 2008-07-21. Archived from the original on 2009-09-18. Retrieved 2012-02-22.
  10. ↑ Dolcourt, Jessica (2009-11-10). "Smartphone users, keep complaining | Crave - CNET". News.cnet.com. Retrieved 2012-02-22.
  11. ↑
  12. 1 2 Thomsen, Michael. "How Torn Banner Built A Best-Selling Game Without An Office". Forbes. Retrieved 2020-04-27.
  13. ↑
  14. ↑ "Backbone Magazine - Crowd wisdom: crowdsourcing from Cambrian House". Backbonemag.com. Archived from the original on 2012-02-25. Retrieved 2012-02-22.
  15. ↑ "News from the 'Home of Crowdsourcing': Mob4Hire". CrowdsourcingDirectory. Retrieved 2012-02-22.
  16. ↑ "Mob4Hire Launches in Beta: Uses Crowdsourcing to Solve Mobile Application Woes | Denver Post: Stocks". Finance.denverpost.com. 2008-03-28. Retrieved 2012-02-22.
  17. ↑ "O2 customers test apps to earn cash". PC Advisor. Retrieved 2012-02-22.
  18. ↑ "eCommerce Software: ecommerce solution, online auction software, e-commerce storefront". Capterra.com. Archived from the original on 2009-01-05. Retrieved 2012-02-22.
  19. ↑ "Mob4Hire: Mobile Testing, Usability, Market ResearchMob4Hire: Mobile Testing, Usability, Market Research" (PDF). Archived from the original (PDF) on 2011-07-14. Retrieved 2009-12-23.
  20. ↑ "Wavefront Helps B.C. Developers Field Test Their Mobile Apps in 91 Countries with Mob4Hire". www.marketwire.com. Archived from the original on 20 December 2010. Retrieved 2 February 2022.
  21. ↑ "T-Net News: Wavefront Announces Partnership with Mob4Hire". Bctechnology.com. 2009-03-27. Retrieved 2012-03-08.
  22. ↑ http://www.annualaudiograms.com/a541193-mob4hire-signs-mobile-testing-marketing-deal.cfm%5B%5D
  23. ↑ Canada (2009-05-14). "Mob4Hire wins Red Herring Top 100 award". Techvibes.com. Retrieved 2012-03-08.
  24. ↑ "Mob4Hire Collaborates with NAVTEQ to Help Mobile Developers Test LBS Applications". Prweb.com. 2009-07-23. Retrieved 2012-03-08.
  25. ↑ "MobBlog". Mob4hire.blogspot.com. Retrieved 2012-03-08.
  26. ↑ "Mob4Hire and Flurry team up for mobile app tracking | News".
  27. ↑ "Earth Times: Show/Mob4hire-and-flurry-team-to,1036597.SHTML". www.earthtimes.org. Archived from the original on 30 July 2012. Retrieved 2 February 2022.
  28. ↑ "InfoStretch and Mob4Hire form partnership to offer seamless mobile handset and application by Infostretch Corporation". 1888pressrelease.com. 2009-12-02. Retrieved 2012-03-08.
  29. ↑ "Mob4Hire and InfoStretch team up to test mobile apps | News".
  30. ↑ "Mob4Hire Helps Mobile Developers Make Better Software, Joins BlackBerry ISV Alliance Program". Prweb.com. 2010-02-10. Retrieved 2012-03-08.
  31. ↑ Canada (2010-03-18). "Mob4Hire releases first look at their Global Wireless Survey". Techvibes.com. Retrieved 2012-03-08.
  32. ↑ "Quality Maturity Model - Professional Services - Perfecto". perfectomobile.com.
  33. ↑ "Daily Research News Online no. 11528 - Mob4Hire Upgrades Mobile Usability Offer". Mrweb.com. 2010-04-14. Retrieved 2012-03-08.
  34. ↑ "Branham Group Inc. > Branham300 > 2010 Edition". Branham300. Retrieved 2012-03-08.
  35. ↑ Sparkloop (2010-06-22). "winners showcase dynamic mobile media industry". Meffys. Archived from the original on 2012-03-08. Retrieved 2012-03-08.
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