MyCujoo
IndustrySports broadcasting
Founded2015
FounderPedro and João Presa
Headquarters
Zürich
,
Switzerland
Areas served
  • Global
Owner

MyCujoo was a video streaming platform[1] providing live and on-demand broadcast of football matches, sports events, and highlights from around the world.[2] Founded in 2014,[3] and launched in 2015[4] by brothers Pedro and João Presa,[5] and specialising in the long tail of football,[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content[7][8] including streaming live merely by using a cellphone.[9]

Customers included the Canadian Soccer Association,[10] Jordan Football Association,[11] Football Association of Indonesia,Myanmar National League,[12][13] the Japan Women's Football League,[14][15][16] Fluminense Football Club,[17][18] the Football Association of Singapore,[19][20][21] the Asian Football Confederation,[22] the Bhutan Football Federation,[1] the All Nepal Football Association,[23] the Football Federation Islamic Republic of Iran,[24] ADO Den Haag,[25] US Soccer,[26] the Football Association of Thailand,[27][28] the Brazilian Football Confederation,[29][30][31] the Oceania Football Confederation,[32][33][34] the Lebanon Football Association,[35] United Women's Soccer,[36] Beach Soccer Worldwide (BSWW),[37] National Independent Soccer Association, National Premier Soccer League, Federação Paulista de Futebol and Campeonato Brasileiro Série D.

According to the company, beginning with its inaugural partnership with FC Zürich Frauen,[38] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017,[4] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.[38] Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.[39] In October 2018, the company was the subject of an Amazon Studios documentary,[40][41][42] and in November 2018 was described by the Financial Times as one of Europe's 100 digital champions.[43]

In January 2019, it was announced that MyCujoo had concluded a five year agreement with the International Hockey Federation to provide a dedicated OTT solution,[44][45] and had been the subject of investment from Sapphire Ventures.[46]

In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports,[47][48] and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.


In September 2022, Eleven Sports,[47][48] was acquired by direct to consumer live football streaming platform DAZN.

References

  1. 1 2 Paul Nicholson, "AFC rolls out live streaming platform as media and marketing workshops gather pace", Inside World Football, 29 July 2016.
  2. ↑ Sonia Santos Pereira, "MyCujoo A tecnologia que democratiza a transmissão de futebol", Dinheiro Vivo, 10 March 2018.
  3. ↑ Maureen Flores, "Ama futebol? MyCujoo é a solução", O Globo, 17 September 2017.
  4. 1 2 Christopher Harris, "Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down" Archived 1 January 2020 at the Wayback Machine, World Soccer Talk, 5 April 2017.
  5. ↑ Taylor Bloom, "SportTechie Startup Profile Series: MyCujoo Is Trying To Democratize Football Broadcasting", Myanmar National League Sport Techie, 15 August 2016.
  6. ↑ "Como ver jogos de futebol de divisões e escalões inferiores em direto" Archived 3 January 2018 at the Wayback Machine, SIC Notícias, 28 November 2017.
  7. ↑ Towards Unprecedented Consumer Electronics, "NHK World", 15 February 2018.
  8. ↑ Miguel Mordado, "Tóquio 2020: Caneleiras, fatos de banho, sondas e equipamentos de respiração. Inovação portuguesa ao serviço dos atletas olímpicos", Sapo 24, 12 March 2018.
  9. ↑ Rodrigo Capelo, "Streaming democratiza acesso de esportes ao torcedor", O Globo, 22 March 2018.
  10. ↑ "Canadian Premier League to announce new team in Winnipeg", Calgary Sun, 5 June 2018.
  11. ↑ "اتحاد الكرة يوقع اتفاقية شراكة البث الالكتروني مع مايكوجو حتى 2022" Al Ghad, 28 May 2018.
  12. ↑ Donny Afroni, "PSSI Borong Kerja Sama Dengan Sponsor" GOAL, 6 May 2018.
  13. ↑ Paul Nicholson, "Indonesian FA signs with MyCujoo for 1,150 hours of web streaming" Inside World Football, 8 May 2018.
  14. ↑ Philip Patrick, "The rise and stall of women’s football in Japan", The Guardian, 10 June 2019.
  15. ↑ "2018プレナスなでしこリーグ1部がLIVE配信決定！　年間70試合を予定", Soccer King, 12 March 2018.
  16. ↑ "日テレ、４連覇目指す＝なでしこリーグ" Archived 14 June 2018 at the Wayback Machine, Jiji Press, 12 March 2018.
  17. ↑ Maureen Flores, "FLU inovando na Florida CUP", O Globo, 14 January 2018.
  18. ↑ Elena Holmes, "Fluminense score Google deal", "SportsPro", 6 March 2018.
  19. ↑ League Matches Streamed online TODAY online. Teo Ten Kiat. 26/02/17. Retrieved: 04/06/18.
  20. ↑ Gerard Wong, "S.League to livestream Balestier-Warriors game tonight", Today Online, 28 February 2017.
  21. ↑ Shamir Osman, "Multi-platform offensive to woo fans to embrace SPL", Straits Times, 30 March 2018.
  22. ↑ "Central Zone Member Associations Benefit From First Regional AFC Workshop", Asian Football Confederation, 24 November 2017.
  23. ↑ "ANFA partners with Mycujoo". Al Nepal Football Association. Archived from the original on 11 May 2017.
  24. ↑ "فدراسیون فوتبال با همکاری ای اف سی قصد دارد رقابتهای لیگ دو، سه و رده های مختلف روی تلویزیون اینترنتی پخش زنده داشته باشد." Archived 29 December 2018 at the Wayback Machine, Football Federation Islamic Republic of Iran, 14 October 2017.
  25. ↑ "Podcast: MyCujoo gaat internationaal met livestream voor kleine voetbalclubs" Archived 1 January 2020 at the Wayback Machine, NU: Sanoma Media Netherlands Group, 6 October 2017.
  26. ↑ "OSA FC (NPSL) 0, Reno 1868 FC (USL) 0 (3-4 PKs)", US Soccer Federation, 22 October 2017.
  27. ↑ "AFCแนะนำอุปกรณ์ถ่ายทอดสดผ่านเว็บ/แฟนเพจสมาคมฯ", Thai Post, 31 May 2017.
  28. ↑ ฉัตรณรงค์ ภูนากรม, "เกือบ5แสน!เบนจามิน ตัน เผยยอดชมโตโยต้าลีกคัพผ่านMyCujoo", GOAL, 14 June 2018.
  29. ↑ Rosana Colodel, "CBF anuncia transmissão de oito competições por streaming", Torcedores, 4 May 2019.
  30. ↑ "CBF transmite ao vivo Cruzeiro x Fluminense", Confederação Brasileira de Futebol, 6 September 2017.
  31. ↑ "CBF transmite ao vivo sete jogos na rodada", Confederação Brasileira de Futebol, 27 March 2018.
  32. ↑ Evandro Delgado, "MyCujoo: A TELEVISÃO DOS PEQUENINOS QUE ESTÁ A REVOLUCIONAR O MUNDO DAS TRANSMISSÕES DE DESPORTO", SAPO Desporto, 22 February 2019.
  33. ↑ "OFC Champions League to go out live", "Oceania Football Confederation", 16 January 2018.
  34. ↑ "MyCujoo enhances ties with Oceania Football Confederation", SportBusiness, 28 March 2019.
  35. ↑ MyCujoo.tv. "MyCujoo live football streaming: Watch Football Online". MyCujoo.tv. Retrieved 5 October 2018.
  36. ↑ "UWS + MyCujoo Partnership Continues to Grow the Game". www.uwssoccer.com. 2 April 2019. Archived from the original on 3 April 2019. Retrieved 3 April 2019.
  37. ↑ "MyCujoo To Stream 1500 Beach Soccer Matches through 2021". sportsmediareport.net. 2 July 2018. Retrieved 10 November 2018.
  38. 1 2 Wataru Funaki, "女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体", "Football Channel", 20 March 2018.
  39. ↑ Paul Nicholson, "AFC streaming platforms hits 18.9m views across 122 countries", Inside World Football, 7 March 2018.
  40. ↑ @werner (28 May 2018). "I had a great day today interviewing two Dutch startups who both focus on passionate communities: @relivecc on outdoors activities and @MyCujoo on football teams around the world," (Tweet) – via Twitter.
  41. ↑ Thijs Peters, "Bij Amazon Web Services krijgt Amazon geen voorrang", MT.nl, 14 June 2018.
  42. ↑ "Now Go Build with Werner Vogels EP1 - Relive and MyCujoo Startup Stories", "Amazon Web Services", 10 October 2018.
  43. ↑ Rebecca Speare-Cole and Tatjana Mitevska, "Europe's 100 digital champions", Financial Times, 21 November 2018.
  44. ↑ Kunal Dhyani, "FIH set to launch global digital broadcast platform – FIH.live", Inside Sport, 8 January 2019.
  45. ↑ Miguel Dantas, "O jogo do teu clube não passa na TV? Talvez esteja na MyCujoo", Publico, 25 December 2018.
  46. ↑ Kate Clark, "Sapphire Ventures bets big on esports and entertainment with new $115M fund", TechCrunch, 28 January 2019.
  47. 1 2 "Eleven to launch global streaming service after acquiring MyCujoo". SportsPro Media. 10 November 2020. Retrieved 12 November 2020.
  48. 1 2 Steve McCaskill, "Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service", Forbes, 11 November 2020.
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