Nails.INC
TypeNail polish brand
IndustryRetail
Founded1999
FounderThea Green, MT Carney
HeadquartersLondon, England
Area served
United Kingdom, United States, Australia, Japan
Key people
Thea Green
Revenue£14M
Number of employees
98
Websitewww.nailsinc.com

Nails Inc. is a London, England-based nail polish company founded by Thea Green MBE.[1]

Thea Green

Thea Green was born and brought up in Hoylake on the Wirral Peninsula, near Liverpool.[2] Her father was a company director of Littlewoods, and her mother a housewife. She completed a degree in public relations and journalism at the London College of Fashion.[1] While studying, she assisted on the fashion desk at the Daily Mail newspaper, and then Tatler magazine. Joining Tatler as fashion co-oordinator on graduation, she became fashion editor aged 24.[3]

Green was appointed Member of the Order of the British Empire (MBE) in the 2011 Birthday Honours for services to the beauty industry.[4]

History

Green noticed on travelling to New York city, the number of nail bars that were easily available. Working on a business plan with business partner MT Carney, they raised £200,000 through investors, and launched their first store in 1999 in South Molton Street in the West End of London.

After opening the first three stores in London, as the business expanded Carney left the business with her family for the United States.[5]

In 2000, Nails Inc opened department store concessions.

In 2003, the company launched their training academy for beauty therapists in London. In 2005 they launched the luxury "champagne nail bar."[5]

Present

Nails.INC is a homegrown, British nail brand. The company has concessions within key retailers, including Selfridges, John Lewis, Waitrose, QVC, Amazon and Look Fantastic, as well as Sephora, Target and Sallys in the USA.

The company now has stores in the UK, US, Australia, and Japan.[6]

In November 2012, Nails.INC opened a nail bar in the Harvey Nichols Beauty Bazaar - a concept store located in the Liverpool One shopping centre, in the centre of Liverpool.[7]

In June 2020, Nails.INC posted a message with its 240,000 followers on Instagram: Nails.INC will contribute proceeds for the whole month of June to Black Lives Matter. "We stand with the fight against systematic racism," the beauty brand shared on the 1 June post.[8]

Awards

References

  1. 1 2 "Thea Green on her Nails Inc empire - Telegraph". The Daily Telegraph. The brand has previously collaborated with fashion and beauty insiders including Victoria Beckham, Alexa Chung and Poppy Delevigne. Its nail polish collections can be found in stores worldwide, including Superdrug, Boots, Sephora and Target.
  2. ↑ {she has an older brother and a younger sister"Hoylake-born Thea Green wins prestigious entrepreneur award". Wirral Globe. 10 November 2010. Retrieved 18 November 2010.
  3. ↑ "New York trip inspired idea for nail bars". The Times. 15 October 2006. Retrieved 18 November 2010.
  4. ↑ "No. 59808". The London Gazette (Supplement). 11 June 2011. p. 16.
  5. 1 2 "Thea Green - Nailing down success". Coutts. August 2009. Retrieved 19 November 2010.
  6. ↑ Times, The Sunday (4 November 2012). "Digest: Nails Inc polishes profits". The Times. Archived from the original on 15 May 2018. Retrieved 25 October 2019.
  7. ↑ "Grazia". Grazia.
  8. ↑ "Nails.INC Donates All U.S. Profits To Black Lives Matter for the Month of June". The Zoe Report. 3 June 2020. Retrieved 30 June 2020.
  9. ↑ "CEW UK".
  10. ↑ "Talk Business Magazine". 26 May 2023.
  11. ↑ "Nailing it! How Nails Inc. founder Thea Green built a recession-proof business - Features". londonlovesbusiness.com.
  12. ↑ "Real Business". 30 June 2011.
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