Nashpati Prime
Type of businessPrivate
Type of site
Video on demand
FoundedJuly 2018 (2018-07)
HeadquartersKarachi, Pakistan
Founder(s)
  • Qaiser Ali
  • Muhammad Rahimtoola[1]
IndustryTechnology & Entertainment , Mass media
Products
URLnashpati.com

Nashpati Prime is a Pakistani digital media company based in Karachi. It serves video on demand content for entertainment purpose. The venture began operations in July 2018.[1]

Background

Nashpati Prime was initiated by QLinksGroup as part of their expansion towards a digital shift with clear focus of providing entertainment through video on demand. The group has been previously involved with Television Productions, Post Productions and Campaign Design for Producers, Film Makers and Broadcasters.[2] It has showcasing various platforms including YouTube, Facebook, Instagram and its own website.[3]

The venture also serves as content creator with distribution on partner platforms in form of alliances.[4]

Content

Nashpati Prime has programs outlay from wide spectrum of genres. Some of the projects include,

Saat Mulaqatein:

Drama web series directed by Kashif Nisar and starring Noman Ejaz along with Zara Tareen.[3] Story revolves around a couple who fall out of love and have subsequent interactions during their course of separation.

Arpitah:

Horror web series starring Sarwat Gillani, Yasra Rizvi, Zain Afzal and Khalid Nizami and created by Qaiser Ali.[5]

To be Honest:

Internet celebrity talk show hosted by standup comedian Tabish Hashmi with wide array of guests. The show has been directed and created by Azfar Ali.[6]

Khanabadosh:

Public service program hosted and conducted by drama writer Zafar Mairaj, who covers an array of topics concerning value system, prejudice, human rights and life in general.[7]

Recognition

Nashpati Prime has been crediteds with initiating a 'Digital First' through its show To be Honest, initially streamed on its own platform and later on satellite television TV One.[6]

Original programming

Name Release Date Genre No. of episodes Notes Ref(s)
Saat Mulaqatein 28 November 2019 Web series 9 Featuring Noman Ijaz & Zara Tareen [8]
To Be Honest 8 January 2020 Talkshow 10 [9]
Dastak Na Do 10 May 2020 Web series 9 Featuring Saba Hameed, Arjumand Rahim & others

References

  1. 1 2 Shabbir, Buraq. "Nashpati Prime set for online expansion". The News International. Retrieved 1 August 2020.
  2. ↑ "An Interview with QLinks Group Leadership: 'We Strive to Lead the Digital Content Drive in Pakistan'". The Silicon Review. Retrieved 3 August 2020.
  3. 1 2 Jawaid, Mohammad Kamran (1 September 2019). "Streaming: The Web We Weave". DAWN.COM. Retrieved 3 August 2020.
  4. ↑ "Hamza Firdous shares details about his upcoming projects". The News International. 8 June 2019. Retrieved 3 August 2020.
  5. ↑ "Sarwat Gilani will play a Christian woman in a new horror web series". Images. 23 December 2019. Retrieved 4 September 2020.
  6. 1 2 "'To be Honest' becomes Pakistan entertainment industry's 'Digital First' show | Trade Chronicle". 20 August 2020. Retrieved 25 August 2020.
  7. ↑ "Meet the man bringing folk wisdom to social media". The Express Tribune. 6 March 2020. Retrieved 4 September 2020.
  8. ↑ Images Staff (30 November 2019). "Saat Mulaqatain is a web series about a couple falling out of love". DAWN Images. Retrieved 1 August 2020.
  9. ↑ Shabbir, Buraq. "Binjee offers diverse and original digital content in Pakistan". The News International. Retrieved 1 August 2020.
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