"Never Ever"
Single by Ayumi Hamasaki
from the album I am...
ReleasedMarch 7, 2001
GenrePop rock, alternative rock
Length50:52
LabelAvex Trax
Songwriter(s)Ayumi Hamasaki (lyrics)
CREA (music)
Producer(s)Max Matsuura
Ayumi Hamasaki singles chronology
"Evolution"
(2001)		 "Never Ever"
(2001)		 "Endless Sorrow"
(2001)
Promotional Video
"Never Ever" on YouTube

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.[1]

Information

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsements

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.[2]

Track listing

  1. "Never Ever" (Original Mix) – 4:41
  2. "Never Ever" (Yuta's prayer mix)
  3. "Seasons (H-H Remix)"
  4. "Never Ever" (Project O.T. MIX)
  5. "Never Ever" (Laugh & Peace MIX)
  6. "Never Ever" (Empty Pot Shuttlecock Wood)
  7. "Evolution" (Ayu Can Hear U Mix)
  8. "Never Ever" (nicely nice hot stab remix)
  9. "Never Ever" (tears of aquarius mix)
  10. "Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

  • March 9, 200: Music Station
  • March 10, 2001: CountDown TV
  • March 19, 2001: Hey! Hey! Hey!

Charts

Oricon Sales Chart (Japan)

Release Chart Peak Position First Week Sales Sales Total Chart Run
7 March 2001 Oricon Daily Singles Chart 1
Oricon Weekly Singles Chart 1 423,480 757,000 12
Oricon Yearly Singles Chart 16
  • RIAJ certification: 3× Platinum

References

  1. ↑ "Affiliate Year Unity Festival". Archived from the original on 2007-10-14.
  2. ↑ Ayumi Hamasaki CM - Kirin Supli 1 15s (Never Ev - Yahoo! Video



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