A bowl of NikNaks
Product typeCheese puffs
OwnerSimba Chips
CountrySouth Africa
Introduced1972
Related brandsSimba Chips
MarketsSouthern Africa
WebsiteOfficial website

NikNaks, also known as "amaNikNaks,"[1] is the brand name for a popular[2] brand of South African Cheese puffs manufactured by the Simba Chips company since 1972.[3] Originally only coming in a "Cheese" flavour. It is normally sold in 55 gram and 135 gram bags, and is primarily made from maize, vegetable oil, salt and cheese.

Though based in South Africa and mostly consumed in the Southern African region, NikNaks are consumed internationally due to South Africa's diaspora.[4]

Branding

A selection of three NikNaks packets from 1972 to 2010 that illustrate the change in design of the brand's mascot 'Nik the Naks' over time. With the original NikNaks packet on the left showing the original Kaapse Klopse minstrel design (Cheese flavour), the design used in the 2000s in the middle (Cheese flavour), and the final design adopted in 2010 on the right (Fruit Chutney flavour).

The brand features the brand mascot, Nik the Nak, on a yellow packet with different coloured diamonds arranged in a circular pattern depending on the flavour. Green for fruit chutney, brown for spicy beef, and pink for cheese. In the 2000s the image of the brand mascot was altered due to concerns over the racially prejudicial nature of the original image featuring a stylised Kaapse Klopse minstrel.[5] The mascot was originally "introduced as a middle-aged comic-like character [that] has since evolved into a funkier more youthful male, symbolising elements of youth culture."[1]

The new and final (as of 2020) branding was finalised in 2010 when a design from the advertising agency Graffiti by Mzwandile Buthelezi was chosen after members of the public voted it the best of 3 possible new options.[6]

In 2014 British importers of South African Niknaks were issued with legal letters informing them not to import the snacks into the country as they infringed on the brand name of the older, 1981-established British brand Nik Naks manufactured by KP Snacks.[7]

Flavours

NikNaks currently come in eight different flavours:[8]

  • Original Cheese – the brand's original flavour in a yellow and pink packet.
  • BBQ flavour – (formerly Spicy Beef) launched on the brand's 40th anniversary in October 2013 in a yellow and brown packet.[1]
  • Fruit Chutney – in a yellow and green packet.
  • Grilled Chicken – in a yellow and tan packet (launched 2020).
  • Sweet Chili – in a yellow and blue packet.
  • Ama-Collision Cheese & Sweet Chilli – in a yellow, pink and blue packet.
  • Ama-Collision Cheese & BBQ – in a yellow, pink and brown packet.
  • Flamin' Hot – Black and Red packet[9]

The following flavours are discontinued:

  • Chilli Cheese – in a yellow and red packet launched in November 2015.[10]
  • Spicy Tomato – in a yellow and red packet launched in 2010.[6]

Controversy

Simba Chip, the manufacturers of NikNaks, were reviewed by South Africa's Advertising Regulatory Body for alleged false advertising after public complaints that the Flamin' Hot flavour was not spicy. The board ruled in Simba's favour, stating that perceived spiciness is subjective to each consumer.[11]

Nutritional information

Cheese Flavour Spicy Beef Fruit Chutney Flavour
Average Values Per 100g Per Bag Per 100g Per Bag Per 100g Per Bag
Energy (kJ) 2335 1284 2375 1284 2335 1284
Energy (kCal) 564 307 564 307 559 307
Protein 6.2g 2.5g 6.2g 2.5g 6.2g 2.5g
Carbohydrate 53g 29g 53g 29g 53g 29g
of which Sugars 1.3g 0.7g 1.3g 0.7g 1.3g 0.7g
Fat 36g 17.9g 36g 17.9g 36g 17.9g
Sodium 0.839g 0.461g 0.8g 0.461g 0.992g 0.461g

References

  1. 1 2 3 "NikNaks celebrates over 40 years of snacking with new Spicy Beef flavour". www.foodstuffsa.co.za. Archived from the original on 2016-08-18. Retrieved 2016-07-28.
  2. ↑ "South Africa's 25 most nostalgic foods". Eatout.co.za. Archived from the original on 16 August 2016. Retrieved 28 July 2016.
  3. ↑ "Simba NikNaks - Cheese". SA Goodies. Archived from the original on 22 August 2016. Retrieved 28 July 2016.
  4. ↑ "What African expats miss most about home - Homecoming Revolution". 2015-01-20. Archived from the original on 2018-12-11. Retrieved 2016-07-28.
  5. ↑ Mackay, Alistair (26 March 2015). "Brand Politics: Whose heritage is it, anyway?". Marketlives.com. Archived from the original on 18 August 2016. Retrieved 28 July 2016.
  6. 1 2 "NIKNAKS launches a new pack and a spicy new flavour". Archived from the original on 2016-08-27. Retrieved 2016-07-28.
  7. ↑ Sanderson, Sertan. "Trademark dispute could halt import of Simba Niknaks into UK". Archived from the original on 2016-09-20. Retrieved 2016-07-28.
  8. ↑ "NikNaks Flavours". Simba. Archived from the original on 21 September 2020. Retrieved 3 May 2022.
  9. ↑ Thukwana, Ntando. "'Flaming Hot' NikNaks are hot enough, rules ad watchdog – even if some just taste tomato". Business Insider SA. Archived from the original on 26 April 2022. Retrieved 3 May 2022.
  10. ↑ "NikNaks introduces a spicy new flavour". Fastmoving.co.za. Archived from the original on 2016-08-08. Retrieved 2016-07-28.
  11. ↑ Thukwana, Ntando. "'Flaming Hot' NikNaks are hot enough, rules ad watchdog – even if some just taste tomato". Business Insider. Archived from the original on 26 April 2022. Retrieved 3 May 2022.
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