Oiselle, French for bird,[1] is a women's running apparel company started by Sally Bergesen in 2007.[2] They also sponsor a professional team, Littlewing Athletics, coached by Lauren Fleshman.[3] They were the first brand to sponsor a pregnant athlete in 2013 and their other runners have included Kara Goucher and Allyson Felix.[4][5]

Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams.[6][7]

References

  1. ↑ Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle". Retrieved 2022-10-19.
  2. ↑ "OUR STORY". OISELLE. Retrieved 2023-04-18.
  3. ↑ Mills, Heidi (2020-10-20). "Oiselle Hits its Stride". Seattle Business Magazine. Retrieved 2022-10-19.
  4. ↑ Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand". Retrieved 2022-10-19.
  5. ↑ Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle". Retrieved 2022-10-19.
  6. ↑ Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams". Retrieved 2022-10-19.
  7. ↑ Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN 0362-4331. Retrieved 2022-10-19.
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