OkCupid
OkCupid logo
Type of site
Online dating service
OwnerMatch Group
Created by
CEOAriel Charytan
URLwww.okcupid.com
CommercialYes
RegistrationRequired for membership
LaunchedJanuary 19, 2004 (2004-01-19)
Current statusActive

OkCupid (often abbreviated as OKC,[1] but officially OkC) is a U.S.-based, internationally operating online dating, friendship, and formerly also a social networking website and application. It features multiple-choice questions to match members. Registration is free. OkCupid is owned by Match Group, which also owns Tinder, Hinge, Plenty of Fish, and many other popular dating apps and sites.

While the site and app once supported multiple modes of communication, this has been restricted to messaging. OkCupid was listed in Time magazine's 2007 Top 10 dating websites.[2] The website was acquired by IAC's Match.com division in 2011.[3]

History

OkCupid was originally owned by Humor Rainbow, Inc. OkCupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of TheSpark and, later, SparkNotes. Among other things, TheSpark.com featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test. SparkMatch debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types. The popularity of SparkMatch took off and it was launched as its own site, later renamed OkCupid. In 2001, they sold SparkNotes to Barnes & Noble, and began work on OkCupid.[4]

In November 2007, OkCupid launched Crazy Blind Date,[5][6][7] a no-cost dating service that set people up on blind dates with little to no notice.[8] The site served people in Boston, San Francisco, Austin, New York City, Chicago, Washington, D.C., and Los Angeles.[9] Daters would complete an optional questionnaire about their availability, preferred neighborhood for dates and their preferred type of date. They would meet up at an agreed upon location without knowing how their date would look ahead of time.[10] In April 2010, Time Out reported that the website was under construction for updates, but would remain free once it resumed operation.[11] In 2013, it was relaunched and integrated into the OkCupid platform as an app for iPhone and Android devices.[12]

In 2008, OkCupid spun off its test-design portion under the name Hello Quizzy (HQ),[13] while keeping it inextricably linked to OkCupid and reserving existent OkCupid users' names on HQ.[13] However, the original Dating Persona Test has since been removed.

Since August 2009, an "A-list" account option is available to users of OkCupid and provides additional services for monthly fees.[14]

In February 2011, OkCupid was acquired by IAC/InterActiveCorp, operators of Match.com, for US$50 million.[15] Editorial posts from 2010 by an OkCupid founder in which Match.com and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the OkCupid blog at the time of the acquisition.[16] In a press response, OkCupid's CEO explained that the removal was voluntary.[17]

In November 2012, OkCupid launched the social discovery service Tallygram,[18] but retired the service in April 2013.[19]

On March 31, 2014, any user accessing OkCupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8. Users were asked instead to consider other browsers.[20][21][22] On April 2, 2014, the dating site revoked the Firefox ban.[23][24]

The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014. These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.[25] Through this addition, OkCupid popularized the concept of "sapiosexuality", meaning romance or sexual attraction based on intellectual, rather than physical, traits.[26] OkCupid removed the Sapiosexual identity on February 11, 2019,[27] following considerable negative feedback, specifically quoting an article on Vice Magazine.[28]

In January 2018, OkCupid appointed Ariel Charytan, who was formerly senior vice president of audiobook and podcast company Audible, as CEO.[29]

In September 2018, OkCupid became the first dating app to create a dedicated space on profiles for LGBTQ daters to share their pronouns, and expanded that feature to all users in July 2020.[30][31]

In June 2020, OkCupid released a feature “stacks” that allows app users to view and sort matches based on categories including nearby, online, questions pros, recommended and match percentage. Paid users can additionally sort by new or popular people.[32][33]

In May 2021, the company launched a monthly blog series, called Dating Data Center, which shared data from OkCupid matching questions and responses. In that same month, OkCupid found that daters, coming out of the 2019 Coronavirus Pandemic, were looking for long-term relationships, negating the commonly held theories of a “hot vaxxed summer” (a play on Megan Thee Stallion single Hot Girl Summer) in which daters were looking exclusively for casual relationships.[34] In June 2021, OkCupid expanded identity options for LGBTQ+ users, with more than 60 identity options, including 20 sexual orientations and 22 gender options.[35][36]

Reviews

Despite being a platform designed to be less centered on physical appearance,[26] OkCupid co-founder Christian Rudder stated in 2009 that the male OkCupid users who were rated most physically attractive by female OkCupid users received 11 times as many messages as the lowest-rated male users did, the medium-rated male users received about four times as many messages, and the one-third of female users who were rated most physically attractive by the male users received about two-thirds of all messages sent by male users.[37] Additionally, a study published in the August 2018 edition of Science Advances by researchers at the University of Michigan and the Santa Fe Institute found that users of an unnamed, popular, and free online dating service in New York City, Boston, Chicago, and Seattle typically pursued potential partners ranked on average 25 percent more desirable than they were (as measured by the PageRank algorithm).[38] Coupled with data released by the dating app Tinder showing that only 26 million of the 1.6 billion swipes that the app records per day actually result in matches (despite users spending on average about an hour and a half per day on the app), an article published in the December 2018 issue of The Atlantic concluded "Unless you are exceptionally good-looking, the thing online dating may be best at is sucking up large amounts of time."[37]

Experimenting on users

In 2014, OkCupid revealed in a blog post that experiments were routinely conducted on OkCupid users. The site revealed that one experiment included removing users' profile pictures on January 15, 2013 ("Love is Blind Day") and analyzed user responses to messages, conversations, and contact details. When the photos were restored, users who had started "blind" conversations gradually began tapering off their conversations, leading OkCupid's CEO Christian Rudder to remark "it was like we'd turned on the bright lights at the bar at midnight".[39] In a separate A/B test, OkCupid used a placebo number instead of users' true match percentage. The results suggested that doing this caused users, who were "bad matches" under the original algorithm, to actually like each other: "When we tell people they are a good match, they act as if they are."[40]

Rudder explained that it would be unethical not to experiment on users:

I think part of what's confusing people about this experiment is the result ... this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears.[41]

Controversies

2016 data scraping and release

In May 2016, a team of Danish researchers have made publicly available the "OkCupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on OkCupid for research purposes (e.g., for psychologists investigating the social psychology of dating).[42] The data release spurred criticism,[43] and an investigation by the Danish Data Protection Authority.[44]

2017 switch to using real names from pseudonyms and subsequent backpedal

In December 2017, OkCupid rolled out a change that would require users to provide their real first name in place of a pseudonym as was previously encouraged. Although the company quickly backpedaled by saying that nicknames or initials would be acceptable,[45] the announcement was received with widespread criticism and condemnation for potentially raising the risk of harassment of individuals, especially women and minorities,[46][47] to doxing.[48] It was pointed out that, unlike other dating sites that encourage the use of first names, OkCupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.[49]

Profile censorship

In 2017 OkCupid reported on Twitter that they had removed Christopher Cantwell's user profile for being a white supremacist after a woman reported receiving a message from him. This raised questions from some users who wondered about the ease with which the company could eliminate users from its platform.[50][51][52][53]

User photos for data mining

Clarifai, an A.I. start-up, built a face database with images from OkCupid, due to common founders in both companies.[54]

2019 alleged credential stuffing incident

A February 2019 report alleged that many users reported lost access to their accounts in a manner consistent with either a data breach or a widespread "credential stuffing" incident. "Credential stuffing" describes using passwords stolen from one service (like another dating site) to attack another service, on the assumption that many people will reuse passwords across websites. OkCupid denied any data breach or system errors.[55]

Overview

OkCupid claimed 3.5 million active users as of September 2010. According to Compete.com, the website attracted 1.3 million unique visitors in February 2011.[56]

Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function. OkCupid was the first major dating site to offer unlimited messaging free of charge, although this was limited in late 2017 when OkCupid's official blog announced the site is "getting rid of open-messaging" and making sent messages invisible to the sender until the recipient interacts by either matching or replying to the message. [57] [58] Recipients will be able to read their messages (from people within their preference settings that have not already been passed) before a match by way of an "Intro" tab. All messages under that tab are blurry and must be processed one at a time. [59] The term "A-List" to describe paying members was updated to "Basic" and "Premium" services. People who pay for access will see no advertising and will have an unlimited ability to "Like" other profiles. Those paying for Premium have the additional option of being able to see the list of names for people who have liked them.[60]

In early May 2020, OKCupid removed the match search function for some users, including all those in Australia and including A-list subscribers. Following complaints, it has had to reimburse Australian users but, regardless of past complaints, implemented the removal for all users in July 2020.

Amid the coronavirus pandemic, OkCupid reported a 23.4% decrease in monthly active users in the final quarter of 2020.[61]

Matching

To generate matches, OkCupid applies data generated by users' activities on the site,[62] as well as their answers to questions. Over 4000 questions can be answered and the company suggest answering between 50 and 100 to get started.[63] When answering a question, a user indicates their own answer, the answers they would accept from partners, and the level of importance they place on the question. The results of these questions can be hidden, or made visible to other users. OkCupid describes in generic terms the algorithm used to calculate match percentages.[64] All users are notified of a match, with paying subscribers receiving the user name along with the notification. Subscribers who pay for the "Premium" level of service will also see the profile name if someone "Likes" that user. [65] Match percentage is determined by match questions you've answered, how important users marked them, age, location, gender, orientation, and other factors listed in their "Preferences". Even if someone has answered little or no match questions, they may still see a high percentage match with them if their other preferences align with one another.

Criticism

There is no function to remove answers to Questions, they can only be modified. Nor is there a way to bulk reset all answers before account deletion. This may cause privacy problems for users who wish to leave an empty account before they delete it to avoid it being used for data monetization by OkCupid. However, user commented questions are listed under "EXPLAINED" which makes it possible to manually delete the comments.

See also

References

  1. ↑ Crum, Maddie (26 June 2015). "I Asked a Linguist to Analyze OkCupid Usernames. This Is What She Found". The Huffington Post. Retrieved 23 February 2016.
  2. ↑ Schmidt, Tracy Samantha (February 14, 2007). "OkCupid.com - Top Online Dating Sites". Time. Archived from the original on October 9, 2010. Retrieved May 23, 2011.
  3. ↑ "IAC's Match.com Acquires Online Dating Site OkCupid For $50M In Cash". TechCrunch. 2011-02-02. Retrieved 2013-11-01.
  4. ↑ "About Us". OkCupid.com. Retrieved 2011-05-23.
  5. ↑ "CrazyBlindDate.com". CrazyBlindDate.com. Retrieved 2011-05-23.
  6. ↑ Mark Hendrickson Nov 6, 2007 (2007-11-06). "Meet Potential Lovers Over a Drink with CrazyBlindDate - TechCrunch, Nov 06, 2006". Techcrunch.com. Retrieved 2011-05-23.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ↑ Goldstein, Meredith (2008-01-15). "The website Crazy Blind Dates give you dates on demand". The Boston Globe. Archived from the original on 2009-12-23. Retrieved 10 July 2009.
  8. ↑ Roush, Wade (2007-11-16). "Two New Sites to Ease Your Way Through Dating Hell". Xconomy. Archived from the original on 2010-12-13. Retrieved 10 July 2009.
  9. ↑ Netter, Sarah (2008-02-12). "Your Best Bet for Love? Timing". ABC News. Archived from the original on 2008-06-23. Retrieved 10 July 2009.
  10. ↑ Bachko, Katia (2008-03-16). "Dating site is mostly random — but it's fast". Columbia News Service. Archived from the original on 2011-06-04. Retrieved 10 July 2009.
  11. ↑ Williams, Allison (2010-04-01). "The 'Date' in Dating Website". Time Out. Archived from the original on 2010-06-04. Retrieved 2010-06-24.
  12. ↑ Meredith, Leslie (2013-01-16). "OKCupid 'Crazy Blind Date' App Relaunches". TechNewsDaily. Archived from the original on 2013-03-08. Retrieved 2013-01-17.
  13. 1 2 "Hello Quizzy". Hello Quizzy. Retrieved 2011-05-23.
  14. ↑ "OkCupid.com". OkCupid.com. Retrieved 2011-05-23.
  15. ↑ "Little Rock native Christian Rudder sells company to Match.com for $50 million". Arkansas Times. Feb 2, 2011. Retrieved April 1, 2012.
  16. ↑ Rudder, Christian (2010-04-07). "Why You Should Never Pay For Online Dating " OkTrends". waybackmachine.org. Archived from the original on October 6, 2010. Retrieved 10 April 2011.{{cite web}}: CS1 maint: unfit URL (link)
  17. ↑ Jeffries, Adrianne (2011-02-02). "OkCupid: We Didn't Censor Our Match.com-Bashing Blog Post | The New York Observer". New York Observer. Archived from the original on 2011-02-04. Retrieved 10 April 2011.
  18. ↑ "OkCupid Has Launched Social Discovery Service Tallygram". OnlinePersonalsWatch. Retrieved 2012-11-09.
  19. ↑ "Tallygram, OkCupid's Foray Into Friend Finding On Facebook, Hits The Deadpool". TechCrunch. 16 April 2013. Retrieved 2013-04-16.
  20. ↑ "BBC News - OkCupid seeks to block Mozilla Firefox over gay rights". Bbc.co.uk. 2014-04-01. Retrieved 2014-04-01.
  21. ↑ Johnston, Ian (2014-03-19). "OkCupid calls for Firefox boycott to protest anti-gay marriage CEO Brendan Eich - News - Gadgets & Tech". The Independent. London. Retrieved 2014-04-01.
  22. ↑ Bellware, Kim. "OkCupid Publicly Rips Mozilla: 'We Wish Them Nothing But Failure'". Huffingtonpost.com. Retrieved 2014-04-01.
  23. ↑ "OkCupid pulls Firefox boycott letter". Retrieved 3 April 2014.
  24. ↑ Bercovici, Jeff. "OkCupid Lifts Firefox Ban After Getting A Lift From It". Forbes. Retrieved 3 April 2014.
  25. ↑ North, Anna (November 19, 2014). "How OkCupid Has Become More Inclusive on Gender and Sexuality". The New York Times. Retrieved October 15, 2017.
  26. 1 2 North, Anna (June 2, 2017). "The Hottest Body Part? For a Sapiosexual, It's the Brain". The New York Times. ISSN 0362-4331.
  27. ↑ "Gender and Orientation on OkCupid". OkCupid.com. Archived from the original on 2021-01-27. Retrieved 2020-12-24.
  28. ↑ "People Who Only Want to Fuck Smart People Created Their Own 'Sexual Orientation'". 6 December 2016.
  29. ↑ Brooks, Amber (2018-05-29). "Ariel Charytan: OkCupid's New CEO Has a Distinguished Track Record of Entrepreneurism & Leadership". DatingNews.com. Retrieved 2021-08-19.
  30. ↑ Locker, Melissa (2018-09-11). "OkCupid launches a pronoun feature to better serve gender non-conforming users". Fast Company. Retrieved 2021-08-19.
  31. ↑ Wynne, Griffin (2020-07-06). "OkCupid Is Encouraging All Users to Share Their Pronouns (and It's About Damn Time)". Cosmopolitan. Retrieved 2021-08-19.
  32. ↑ Carson, Erin. "OkCupid's mobile redesign gives daters a new way to sort through profiles". CNET. Retrieved 2021-08-19.
  33. ↑ Lewinski, John Scott. "Social Media App OKCupid Debuts New Matching System For Online Dating". Forbes. Retrieved 2021-08-19.
  34. ↑ Iovine, Anna (2021-05-11). "Young people don't actually want a 'hot vaxxed summer'". Mashable. Retrieved 2021-08-20.
  35. ↑ "This Pride month OkCupid releases over 60 identities for LGBTQ+ users". Business Insider. Retrieved 2021-08-20.
  36. ↑ Carson, Erin. "OkCupid offers LGBTQ daters more ways to identify themselves". CNET. Retrieved 2021-08-20.
  37. 1 2 Julian, Kate (December 2018). "Why Are Young People Having So Little Sex?". The Atlantic. Emerson Collective. Retrieved November 17, 2018.
  38. ↑ Bruch, Elizabeth E.; Newman, M. E. J. (August 8, 2018). "Aspirational pursuit of mates in online dating markets". Science Advances. American Association for the Advancement of Science. 4 (8): eaap9815. arXiv:1808.04840. Bibcode:2018SciA....4.9815B. doi:10.1126/sciadv.aap9815. PMC 6082652. PMID 30101188. S2CID 51956908.
  39. ↑ "We Experiment On Human Beings! – The OkCupid Blog". The OkCupid Blog. 2014-07-28. Retrieved 2018-04-24.
  40. ↑ Rudder, Christian (28 July 2014). "We Experiment On Human Beings!". OkTrends. Humor Rainbow, Inc. Archived from the original on 23 January 2015. Retrieved 17 August 2014.
  41. ↑ Grimmelmann, James (2014-09-23). "Illegal, Immoral, and Mood-Altering". James Grimmelmann. Retrieved 2018-04-24.
  42. ↑ "OSF | The OkCupid dataset: A very large public dataset of dating site users". osf.io. Archived from the original on 2016-05-13. Retrieved 2016-05-12.
  43. ↑ Zimmer, Michael. "OkCupid Study Reveals the Perils of Big-Data Science". Wired. Retrieved 31 May 2016.
  44. ↑ Cox, Joseph (31 May 2016). "Danish Authorities Investigate OkCupid Data Dump". Motherboard. Retrieved 31 May 2016.
  45. ↑ OkCupid (2017-12-21). "An Open Letter on Why We're Removing Usernames, Addressed to the Worst Ones We've Ever Seen". The OkCupid Blog. Retrieved 2017-12-23.
  46. ↑ Conger, Kate. "OkCupid's New Real Name Policy Is Dumb". Gizmodo. Retrieved 2017-12-23.
  47. ↑ Ryan, Lisa (2017-12-22). "This Popular Dating Site Is Getting Rid of Usernames". The Cut. Retrieved 2020-05-28.
  48. ↑ "OkCupid Wants Everyone to Use Real Names and Users are Pissed". Motherboard. 2017-12-22. Retrieved 2017-12-23.
  49. ↑ "OKCupid will make people use real names on their dating profiles". The Verge. Retrieved 2017-12-23.
  50. ↑ Brown, Jennings (August 17, 2017). "Before Getting Banned From OkCupid, White Supremacist Chris Cantwell Wrote Tips for Dating Online". Gizmodo. Retrieved August 18, 2017.
  51. ↑ Zorthian, Julia (August 17, 2017). "Dating Site OkCupid Just Banned This White Supremacist 'For Life'". Fortune. Retrieved August 18, 2017.
  52. ↑ Collins, Keith (August 16, 2017). "A running list of websites and apps that have banned, blocked, deleted, and otherwise dropped white supremacists". Quartz. Retrieved August 18, 2017.
  53. ↑ Gomez, Luis (August 16, 2017). "OkCupid, Facebook, PayPal, Spotify are banning white supremacists". U-T San Diego. Retrieved August 18, 2017.
  54. ↑ Metz, Cade (2019-07-13). "Facial Recognition Tech Is Growing Stronger, Thanks to Your Face". The New York Times. ISSN 0362-4331. Retrieved 2019-07-15.
  55. ↑ "Users complain of account hacks, but OkCupid denies a data breach". TechCrunch. Retrieved 2019-02-10.
  56. ↑ "okcupid.com's (rank #1,483) Site Profile | Compete". Siteanalytics.compete.com. Archived from the original on 2011-01-09. Retrieved 2011-05-23.
  57. ↑ "Why OkCupid is changing how you message – The OkCupid Blog". The OkCupid Blog. 2017-12-11. Retrieved 2017-12-17.
  58. ↑ "Why OkCupid hides someone after you send an introductory message to them - OkCupid Dating App Help Page". help.okcupid.com. Retrieved 2022-03-03.
  59. ↑ "Intros! - OkCupid Dating App Help Page". help.okcupid.com. Retrieved 2022-03-03.
  60. ↑ "Paid Features and Subscriptions on OkCupid - OkCupid Dating App Help Page". help.okcupid.com. Archived from the original on 2022-03-03. Retrieved 2022-03-03.
  61. ↑ Wu, Yan (2021-02-13). "Tinder, Bumble and Hinge Show Surge in Americans Looking for Love Online". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-03-06.
  62. ↑ "Help Topics". OkCupid. Retrieved 2011-05-23.
  63. ↑ "All about Match Questions - OkCupid Help". help.okcupid.com. Archived from the original on 2021-07-09. Retrieved 2021-07-07.
  64. ↑ "How Match % is calculated - OkCupid Dating App Help Page". help.okcupid.com. Archived from the original on 2022-03-03. Retrieved 2022-03-03.
  65. ↑ "Paid Features and Subscriptions on OkCupid - OkCupid Dating App Help Page". help.okcupid.com. Archived from the original on 2022-03-03. Retrieved 2022-03-03.

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