Type | Public |
---|---|
MYX: 5201 | |
ISIN | MYL5201OO008 |
Industry | Coffee house |
Founded | 1999Ipoh, Perak, Malaysia | in
Founders | Goh Ching Mun[1] Tan Say Yap |
Headquarters | Tasek Industrial Estate, , Malaysia |
Number of locations | 232 outlets[2] (2018) |
Area served | Asia |
Key people | Datuk Dr. Ahmed Tasir Bin Lope Pihie (Independent Non-Executive Chairman) Lee Siew Heng (Group Managing Director) Goh Ching Mun (Executive Director, Chairman) |
Products | |
Revenue | MYR 425.2 million[3] (2017) |
MYR 60.77 million[3] (2017) | |
Total assets | MYR 1.334 billion[4] (2018) |
Total equity | MYR 1.473 billion[4] (2018) |
Parent | JDE Peet's |
Subsidiaries |
|
Website | oldtown |
OldTown Berhad (doing business as OldTown White Coffee; Chinese: 舊街場白咖啡; MYX: 5201) is Malaysia's largest halal-certified[5] coffee restaurant chain.[6] The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia,[7] and has plans to expand into Vietnam, South Korea and Bangladesh.[8]
Established in 1999 in Ipoh, Perak, the company was taken over by Jacobs Douwe Egberts Holdings Asia NL BV in 2017.[9]
History
The company was established in 1999 in Ipoh, Perak. In 2005, the company expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name "OldTown White Coffee".
The company is publicly listed on Bursa Malaysia on the main board. In 2017, OldTown Berhad, was taken over by Jacobs Douwe Egberts Holdings Asia NL BV (JDE), a Dutch beverage company, following an offer valued at RM1.47 billion.[9]
Domestic market
In 2024, OldTown has 166 stores in Malaysia. The outlets in Malaysia are known for their "generous" portions and ridiculously "cheap" prices. Across the 4 years since 2020, the shop has closed down for more than 40 outlets and is going to close all soon. Their aim of becoming the best cafe is getting further away. Many experts shared that eating local food still taste better and receive more satisfaction compared eating at OldTown.
Overseas expansion
Singapore
As of 2015, there are 10 OldTown White Coffee outlets in Singapore.[10] These outlets are certified halal by the Islamic Religious Council of Singapore (MUIS).
Indonesia
Currently OldTown has 16 outlets in Indonesia in areas such as Java and Bali.[10][11]
Australia
OldTown planned to open 40 outlets in Australia in 10 years.[12] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne, but later closed in 2017.[13]
China
As of 2015, OldTown has four café outlets in China.[10]
Philippines
As of 2023, Philippines opened its first branch in SM Grand Central in Caloocan City.[14]
See also
References
- ↑ "Goh". Bloomberg Business.
- ↑ "OTB:MK". Bloomberg Business.
- 1 2 "2017 Annual". TheEdgeMarkets. Archived from the original on 29 November 2017. Retrieved 29 November 2017.
- 1 2 "JDE". TheStar. Archived from the original on 12 December 2017. Retrieved 12 December 2017.
- ↑ H Media (2011). The International Halal SME Report Directory 2011/12. Lulu.com. pp. 151–. ISBN 978-967-10758-0-7.
- ↑ "Big brands in Malaysian franchising named at awards". The Star. 27 October 2012. Archived from the original on 15 February 2019. Retrieved 19 November 2015.
- ↑ "Our Profile". OldTown Berhad. Archived from the original on 28 March 2016. Retrieved 28 March 2016.
- ↑ "Oldtown Berhad (Fantastic homegrown brand)" (PDF). Kenanga Research. Archived from the original (PDF) on 28 March 2016. Retrieved 10 August 2015.
- 1 2 "Best Privatisation: A timely and sweet exit for OldTown shareholders". The Edge Malaysia. Retrieved 27 August 2023.
- 1 2 3 C. S. Cheah (4 February 2015). "We are Apolitical: Old Town White Coffee". Bloomberg Television. Retrieved 4 February 2015.
- ↑ "OldTown strengthens presence in Indonesia". The Sun. 24 June 2014. Archived from the original on 28 March 2016. Retrieved 24 June 2014.
- ↑ "Oldtown to open Australia in 2015". The Sun. 21 May 2014. Archived from the original on 28 March 2016. Retrieved 22 May 2014.
- ↑ "OldTown White Coffee brings Melbourne's Elizabeth St to a standstill". Bernama. Astro Awani. 23 August 2015. Archived from the original on 28 March 2016. Retrieved 23 August 2015.
- ↑ "LOOK: Malaysia's Old Town White Coffee opens first branch in Metro Manila". RAPPLER. 30 May 2023. Retrieved 8 June 2023.