The Amul trinity (left to right): Verghese Kurien, Tribhuvandas Kishibhai Patel, and Harichand Megha Dalaya.

White Revolution or Operation Flood, launched on 13 January 1970, was the world's largest dairy development program and a landmark project of India's National Dairy Development Board (NDDB).[1] It transformed India from a milk-deficient nation into the world's largest milk producer, surpassing the United States of America in 1998 with about 22.29 percent of global output in 2018.[2][3] Within 30 years, it doubled the milk available per person in India[4] and made dairy farming India's largest self-sustainable rural employment generator.[5] The program was launched to help farmers direct their own development, and to give them control of the resources they create.

Dr Verghese Kurien, the chairman and founder of Amul, was named the Chairman of NDDB by Prime Minister Lal Bahadur Shastri; Kurien thrust the program towards success and has since been recognized as its architect.[6] The making of skim milk powder out of buffalo milk, termed the Anand Pattern Experiment at Amul, was also instrumental to the program's success; the man who made this possible was Harichand Megha Dalaya, alongside Kurien.[7][8] It allowed Amul to compete successfully with cow milk-based suppliers such as Nestle.

Introduction and objective

Prince Charles, Prince of Wales, visits India and Amul with Harichand Megha Dalaya , in December 1980

Operation Flood is the program that led to "White Revolution." It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities and reducing seasonal and regional price variations while ensuring that producers get a major share of the profit by eliminating the middlemen. At the bedrock of Operation Flood stands the village milk producers' co-operatives, which procure milk and provide inputs and services, making modern management and technology available to all the members.

Operation Flood's objectives included:-

  • Increase in milk production
  • Augmented rural incomes
  • Fair prices for consumers [9]
  • Increased income and reduced poverty among participating farmers while ensuring steady supply of milk in return

Program implementation

Operation Flood was implemented in Three phases:

Phase I

Prince Charles, Prince of Wales, visits India and Amul with Harichand Megha Dalaya, in December 1980

Phase I (1970–1980) was financed by the sale of skimmed milk powder and butter oil donated by the European Economic Community (EEC) through the World Food Program (WFP). NDDB planned the program and negotiated the details of EEC assistance. During this phase Operation Flood linked 18 of India's premier milk sheds with consumers in India's major metropolitan cities: Delhi, Mumbai, Kolkata, and Chennai, establishing mother dairies in the four metros.[9] Operation Flood-I was originally meant to be completed in 1975, but it eventually lasted until the end of 1979, at a total cost of Rs.1.16 billion.[10] At the start of Operation Flood-I, in 1970, certain aims were kept in view for the implementation of the programs:

  • Improving the organized dairy sector in metropolitan cities Mumbai (then Bombay), Kolkata (then Calcutta), Chennai (then Madras), and Delhi through marketing,
  • An increase in producers' share in the milk market,
  • The speeding up of the development of dairy animals in rural areas to increase both production and procurement.

Phase II

Operation Flood Phase II (1981–1985) increased the number of milk sheds from 18 to 136; urban markets also expanded the outlets for milk to 290. By the end of 1985, a self-sustaining system of 43000 village co-operatives with 4,250,000 milk producers was covered. Domestic milk powder production increased from 22,000 tons in the pre-project year to 140,000 tons by 1989, with all of this increase coming from dairies set up under Operation Flood. In this way, EEC gifts and a World Bank loan helped in promoting self-reliance. Direct marketing of milk by producers' co-operatives also increased by several million liters a day.

Phase III

Amul Dairy Plant at Anand, Gujarat was a highly successful co-operative started during Operation Flood in the 1970s.

Phase III (1985–1996) enabled dairy co-operatives to expand and strengthen the infrastructure required to procure and market increasing volumes of milk. Veterinary first-aid health care services, feed, and artificial insemination services for co-operative members were extended, along with intensified member education. Operation Flood's Phase III consolidated India's dairy co-operative movement, adding 30,000 new dairy co-operatives to the 43,000 existing co-operatives organized during Phase II. The number of milk sheds peaked at 173 in 1988–89, with the numbers of female members and female Dairy Co-operative Societies increasing significantly. Phase III also increased emphasis on research and development in animal health and nutrition. Innovations such as a vaccine for Theileriosis, bypassing protein feed and urea-molasses mineral blocks, contributed to the enhanced productivity of milk-producing animals.[9]

See also

References

  1. ↑ Katar Singh (8 June 1999). Rural Development: Principles, Policies and Management. ISBN 81-7036-773-5. Retrieved 24 April 2017.
  2. ↑ "India largest milk producing nation in 2010–11: hash". Hindustan Times. 20 December 2011. Archived from the original on 6 October 2012. Retrieved 9 September 2012.
  3. ↑ "Milk Production by country".
  4. ↑ Kurien, Verghese (2007). "India's Milk Revolution: Investing in Rural Producer Organizations". In Narayan, Deepa; Glinskaya, Elena (eds.). Ending Poverty in South Asia: Ideas that work. Washington D.C., USA: (The World Bank). p. 52. ISBN 978-0-8213-6876-3. Retrieved 11 September 2012.
  5. ↑ Pendleton, Andrew; Narayanan, Pradeep. "The white revolution : milk in India" (PDF). Taking liberties: poor people, free trade and trade justice. Christian Aid. p. 35. Retrieved 11 September 2012.
  6. ↑ "Father of white revolution Verghese Kurien dies". The Times of India. Archived from the original on 2 June 2013.
  7. ↑ Kurien, Verghese (2007). "India' s Milk Revolution: Investing in Rural Producer Organizations". In Narayan, Deepa; Glinskaya, Elena (eds.). Ending Poverty in South Asia: Ideas that work. Washington D.C., USA: (The World Bank). p. 47. ISBN 978-0-8213-6876-3. Retrieved 13 January 2021. If there was one technological breakthrough that revolutionized India's organized dairy industry, it was the making of skim milk powder out of buffalo milk. The man who made this possible, and who had the foresight to defy the prevailing technical wisdom, was H. M. Dalaya. While the Kaira District Cooperative Milk Producers' Union is usually associated with its founder, Tribhuvandas Patel, it was Dalaya who provided the real technical backbone to the Amul organization.
  8. ↑ Kurien, Verghese (2007). "India' s Milk Revolution: Investing in Rural Producer Organizations". In Narayan, Deepa; Glinskaya, Elena (eds.). Ending Poverty in South Asia: Ideas that work. Washington D.C., USA: (The World Bank). p. 42. ISBN 978-0-8213-6876-3. Retrieved 13 September 2012.
  9. 1 2 3 "About NDDB". Archived from the original on 15 April 2012. Retrieved 26 November 2015.
  10. ↑ "Milk and Milk Products Technology: Operation Flood (OF) Programme". ecoursesonline.iasri.res.in. Retrieved 4 April 2019.
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