Optus Sports
Type of businessDivision
Type of site
Over-the-top media service
Available inEnglish
HeadquartersMacquarie Park, New South Wales,
Australia
Area servedAustralia
OwnerOptus
Products
URLsport.optus.com.au
RegistrationRequired
UsersIncrease 1 million (as of November 2021)[1]
Launched13 July 2016 (2016-07-13)
Current statusActive

Optus Sport is an Australian group of sports channels, owned by Optus launched on 13 July 2016. The network was launched after Optus outbid the incumbent Foxtel.

Optus Sport is available for streaming via web browsers on macOS and Windows, apps on compatible smartphones and tablets including iOS and Android. It is also available through apps on selected Smart TVs and home video game consoles.[2]

History

In the beginning of Optus Television, Optus had used sports rights as a key differentiator between it and rival Foxtel.[3] They carried C7 Sport on their subscription television network until March 2002, when Optus replaced them with Fox Sports (Australia), rebranded as 'Optus Sports' until October of that year. In 2009 Optus Television ceased to be offered to new subscribers and the service was eventually ceased.[3]

In July 2010, Malaysian backed Fetch TV launched in Australia, available through Optus.[4] In 2015, new CEO Allen Lew, who had launched parent company Singtel's EPL coverage, laid out a three-year plan (2016–18) for Optus to transition from a Telecommunications provider to a multimedia company, as a 'content aggregator'.[5][6]

Optus began trialling their own content delivery network in March 2015,[7] and in November 2015 it was announced Optus had purchased the rights for the English Premier League in Australia until the conclusion of the 2018/19 season.[8] In March 2016 it was announced the channels would be available through Fetch TV from Optus (rebranded as 'Yes TV'), as well as through a dedicated app and website, with satellite coverage available for those without appropriate internet speeds or for commercial venues.[9] This announcement also included the fact that one match per round would be sub-licensed to a Free-to-Air channel. It was revealed by SBS that they had traded their FIFA World Cup licence for this sub-licence.[10]

Optus announced pricing for the EPL coverage in May, which was revised after being poorly received by customers, with new pricing, including a period of 'free' coverage, announced in June.[11][12]

Optus also announced they had done a deal with the Nine Network to share the International Champions Cup rights, with Optus showing all games played outside of Australia. Nine would share the China leg and retain exclusive rights to the Australian matches.[13] This was the first live sport broadcast on the channels, with Manchester United playing Borussia Dortmund in Shanghai on 22 July 2016 as the first live event. Optus also added a friendly West Ham United pre-season match, and would later show their unsuccessful Europa League Qualifier against Astra Giurgiu.[14]

Initial controversy

The news that Optus had secured the Premier League rights was not received well by existing supporters. Most were locked into plans with either Foxtel or other telecommunications providers, and were skeptical of how Australia's poor network infrastructure could handle 'live' broadcasts over IPTV. The first three rounds were mired with complaints on social media and in other media outlets.[15]

Foxtel response

Incumbent rights holder Fox Sports (Australia) reacted quickly to the news they had lost the rights, removing the $15/month add-on BeIN Sports pack, and adding the channels to the existing Sports package. Club TV channels for Chelsea FC, Liverpool FC and Manchester United were also added, as were agreements to show Arsenal, Manchester City and Tottenham Hotspur games on delay.[16]

Foxtel claimed Optus had threatened legal action over the new 'free' channels, and so added a 1 cent per channel per year charge to each.[17]

Growth

Optus began to gradually add regional football competitions featuring Australian national teams, the 2016 FIFA Futsal World Cup and the 2016 AFF U-19 Youth Championship. They also screened the semi-finals and final of the 2016 FIFA U-17 Women's World Cup.

In October 2016, Optus Sport 2 began broadcasting ads with the tagline: 'This summer is going to be big', announcing the launch of a 24/7 Cricket channel on the channel for November 1, 2016, running until 28 February 2017. This was an extension of the existing Optus agreement with Cricket Australia that saw all Optus customers eligible for a Cricket Australia Live Pass. The channel showed highlights and full match replays from ongoing matches, and original content such as '#Stumps', which had previously been available on the defunct Optus Cricket app. It also showed classic matches from the Cricket Australia archives.[18]

Live content was available by linking the Optus Sport mobile app with the Cricket Australia App, but no live cricket content was available on the linear Optus Sport 2 channel.

Optus struggled to find further new sports to add to the service given that most major Australian sporting codes were signed to long-term broadcast contacts.[19] They bid for exclusive rights to the A-League but balked at the added cost of technical and equipment fees.[20] As of May 2017, CEO Allen Lew considered the rights acquisition and launch of Optus Sport a success, and hinted that further similar offerings may be added to the 'Yes TV' platform in the near future, although they would be 'non-sport related' and 'family oriented.'[21][22] It was later revealed that Lew was discussing the launch of the National Geographic App.[23]

2018 FIFA World Cup and relinquishing rights to SBS

Optus Sport purchased exclusive broadcast rights to broadcast 39 live matches of the 2018 FIFA World Cup in a deal with the public broadcaster SBS, who were awarded the original broadcast rights by FIFA.[24] The remaining 25 matches would be simultaneously broadcast live on Optus Sport and SBS.[24] The first game of the tournament that was broadcast exclusively on Optus Sport, Egypt vs. Uruguay on 15 June 2018, was marred with technical difficulties including buffering issues and failed connections.[25][26][27] The negative reception and continued broadcasting problems resulted in a temporary arrangement made between Optus and SBS to broadcast all games on 18 and 19 June throughout a 48-hour period on SBS.[28][29][30] This arrangement with SBS was extended on 20 June 2018 to include all group stage games, with Optus additionally leaving their app and streaming services free for the duration of the World Cup and until 31 August 2018 while refunding all current paid subscriptions.[31][32][33] On 28 June 2018, Optus subsequently extended this arrangement to include all remaining matches at the World Cup.[34][35]

Channels and content

Optus Sport operates eleven multiplex channels:

  • Optus Sport 1

Optus Sport 1 is the main channel, which predominantly shows Premier League however also shows UEFA Champions League, UEFA Europa League and internationals. It broadcasts the international feed produced by IMG. The 24/7 Premier League coverage was moved to Optus Sport 3 for the 2018 FIFA World Cup. It also shows Scores on Sunday, a 90 minute show dedicated to the week in football both domestically and internationally, male and female.

  • Optus Sport 2

Optus Sport 2 is the first overflow channel, and also shows selected international fixtures. During the 2018 FIFA World Cup, it was a secondary dedicated channel for the event, showing simultaneous live matches, replays, and highlights.

  • Optus Sport 3–11

Channels 3–11 are the remaining overflow channels and broadcast simultaneous live events of the Premier League or other competitions shown on Optus Sport.

On-air presenters

Cricket 2016–18

FIFA Women's World Cup 2019

FIFA World Cup 2018

Copa America 2021

UEFA Euro 2020

Tony Popovic, Brett Emerton, Paul Okon, Shane Smeltz, Luke Wilkshire, Alex Wilkinson, Tony Vidmar, Amy Harrison and Sasa Ognenovski.

Sports

Football

Club leagues and cups

International competitions

Former sports

See also

References

  1. ↑ "Optus Sport surpasses 1m subscribers, renews Premier League and Women's Super League". Optus. Retrieved 8 June 2023.
  2. ↑ "How to watch Optus Sport". Optus. Retrieved 8 June 2023.
  3. 1 2 "Fairfax Syndication Photo Print Sales and Content Licensing". licensing-publishing.nine.com.au. Retrieved 3 June 2023.
  4. ↑ LeMay, Renai (3 April 2013). "New FetchTV box + service: Review: It's a game changer". Retrieved 3 June 2023.
  5. ↑ "Optus unveils its English Premier League app, set-top boxes". ZDNET. Retrieved 3 June 2023.
  6. ↑ "Optus CEO goes over the top in network content battle". ZDNET. Retrieved 3 June 2023.
  7. ↑ "Optus, Nokia trial real-time video delivery". 2 March 2015. Retrieved 3 June 2023.
  8. ↑ Siracusa, Claire (2 November 2015). "Optus snatches English Premier League rights from Fox Sports in Australia". The Sydney Morning Herald. Retrieved 3 June 2023.
  9. ↑ Optus Unveils Plans for the EPL
  10. ↑ "SBS strike EPL deal with Optus". SBS Sport. Retrieved 3 June 2023.
  11. ↑ Optus Customers to get EPL from 15 per month on selected plans
  12. ↑ Optus Offers the new EPL season for Free
  13. ↑ Mackenzie, Emma (10 June 2016). "Optus Secures Rights To International Champions Cup". Retrieved 3 June 2023.
  14. ↑ Optus to Deliver More Live and Exclusive Pre-Season Football Action
  15. ↑ Turner, Adam (15 August 2016). "Optus EPL fail: Aussie sports fans deserve better". The Sydney Morning Herald. Retrieved 3 June 2023.
  16. ↑ "Foxtel Insider". Foxtel. 12 March 2020. Retrieved 3 June 2023.
  17. ↑ "Foxtel TV Combos - the Spoiler Yourself Sale". Archived from the original on 28 August 2016. Retrieved 28 August 2016.
  18. ↑ "Cricket comes to Optus Sport for summer". Optus Media Centre. Optus.
  19. ↑ "Terms and Conditions". 8 August 2022. Retrieved 17 March 2023.
  20. ↑ Mason, Max (13 May 2016). "Optus enters the fray for A-League, Socceroos broadcast rights". smh.com.au. Sydney Morning Herald.
  21. ↑ Smith, Paul (18 May 2017). "Optus backs EPL investment and looks to cloud and cyber security as profits fall". Financial Review. Australian Financial Review.
  22. ↑ Halliday, Fergus. "Optus Double Down On Content Deals To Get Ahead Of Telstra". Channel News.
  23. ↑ "Optus Mobile to offer subscribers an exclusive National Geographic app". Mumbrellla. 6 July 2017.
  24. 1 2 SBS staff (17 March 2016). "SBS strike EPL deal with Optus". The World Game. Special Broadcasting Service. Archived from the original on 19 June 2018. Retrieved 19 June 2018. Under the 2018 FIFA World Cup sub-licence deal, SBS will retain simultaneous free-to-air rights to 25 of the matches and Optus will have exclusive rights to the whole tournament, with 39 exclusive live matches.
  25. ↑ "Optus had their time to shine but came up empty and fans let them know about it". News.com.au. 16 June 2018.
  26. ↑ "Optus under fire after World Cup streaming leaves fans frustrated". The Guardian. 16 June 2018.
  27. ↑ "Optus Sport's World Cup disaster and how Tony Abbott made it happen". Goal.com. 16 June 2018.
  28. ↑ "SBS to air World Cup fixtures for next 48 hours amid Optus Sport fiasco". The Australian. 18 June 2018.
  29. ↑ "SBS to screen World Cup games after Optus fail". The Sydney Morning Herald. 18 June 2018.
  30. ↑ "SBS to air all FIFA World Cup games for next 48 hours after talks with Optus". SBS. 18 June 2018.
  31. ↑ "World Cup: Optus hands over remaining group matches to SBS after streaming debacle". abc.com.au. 20 June 2018. Retrieved 20 June 2018.
  32. ↑ "Optus reveals World Cup coverage future after SBS deal". news.com.au. 20 June 2018. Retrieved 20 June 2018.
  33. ↑ "SBS to broadcast all World Cup group stage matches amid Optus streaming saga". heraldsun.com.au. 20 June 2018. Retrieved 20 June 2018.
  34. ↑ "World Cup: SBS to show all remaining World Cup games". abc.net.au/news. 28 June 2018. Retrieved 28 June 2018.
  35. ↑ "Optus officially hands over rights to all remaining World Cup games to SBS after streaming disaster". news.com.au. 28 June 2018. Retrieved 1 July 2018.
  36. 1 2 "Optus Sport extends Premier League and Women's Super League exclusive streaming rights whilst surpassing 1m subscribers". Optus. 19 November 2021. Retrieved 27 June 2022.
  37. ↑ "Optus Sport secures exclusive rights for LaLiga". Optus Sport. 27 June 2022. Retrieved 27 June 2022.
  38. 1 2 "Optus Sport secures rights to DFB-Pokal: Everything you need to know". Optus Sport. 8 September 2022. Retrieved 8 September 2022.
  39. ↑ "Optus Sport secures long term rights to Copa America 2021 and 2024 tournaments". Optus Sport. 30 March 2021. Retrieved 5 June 2021.
  40. ↑ "Optus Sport secures the rights to broadcast UEFA EURO 2024". Optus Sport. 7 June 2022. Retrieved 27 June 2022.
  41. 1 2 3 4 5 "Optus Sport to broadcast 1000 matches of international football over the next four years". Optus Sport. 1 June 2022. Retrieved 27 June 2022.
  42. ↑ "Optus Sport". sport.optus.com.au. Retrieved 31 March 2021.
  43. ↑ "Optus Sport secures media rights to the FIFA Women's World Cup 2023™". Optus Sport. 3 August 2021. Retrieved 27 June 2022.
  44. ↑ "SBS strike EPL deal with Optus".
  45. ↑ "Optus Sport".
  46. 1 2 Optus make broadcast announcement FourFourTwo
  47. ↑ "Optus Sport".
  48. ↑ "FIFA U-17 Women's World Cup Final | Optus Sport". Optus Sport.
  49. ↑ "AFF Suzuki Cup: Thailand v Indonesia | Optus Sport". Optus Sport.
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