Otter Products, LLC
TypePrivate
Founded1998 (1998) in Fort Collins, Colorado, U.S.
FoundersCurt Richardson
David Bridge
Headquarters
Fort Collins, Colorado
,
U.S.
Area served
Worldwide
Key people
ProductsMobile phone accessories
iPad accessories
Apple Watch accessories
Xbox accessories
RevenueIncrease US$923.6 million[1]
Number of employees
c. 766[1]
Websiteotterbox.com

Otter Products, LLC, doing business as OtterBox, is a privately owned consumer electronics accessory company based in Fort Collins, Colorado, that produces cases for mobile devices. The company was founded in 1998 as a manufacturer of water-resistant boxes meant to house electronic devices, mostly catering to outdoor enthusiasts.[2] Since then, OtterBox has produced both water-resistant and non-water-resistant protective phone cases for smartphones.

History

In 1991, Curt Richardson made his first “OtterBox,” a water-resistant box, in his garage after he noticed an increase in the popularity of water sports.[3] After settling on the design of the Otterbox, Richardson started his company in 1998.[4] He was strongly influenced by the 1986 book about business theories, E-Myth, by Michael Gerber.[3]

In 2001, the company began to produce iPod cases,[4] which were introduced in 2004.[5] OtterBox ceased the production of iPod cases in 2010 to focus on mobile devices and technologies.[4] As of 2012, the company provides military-grade accessories for protecting battlefield military technology.[6]

In November 2014, the company announced the departure of CEO Brian Thomas. The company appointed the company's president, Peter Lindgren, to the role of CEO to replace Thomas, who served until March 2016.[7] In early 2016, Jim Parke, the CEO of Blue Ocean Enterprises, Inc, was appointed as the CEO of Otter Products, LLC.[8]

As of December 2022, JC Richardson, son of founders Kurt and Nancy, took over the role of CEO of Otter Products. He took over the role having previously sat on the board.[9]

Employees

By early 2009, OtterBox had approximately 70 employees.[3] In 2010, the company opened an office in Cork, Ireland with ten employees to handle the European, Middle Eastern, and African markets.[3] In 2011, it opened a Hong Kong office,[10] and soon after, a smaller sales office in Dubai was set up.[4] In 2012, OtterBox had 363 employees.[11] In July 2012, Curt Richardson announced he would be stepping down as CEO and taking up the position of chairman.[12] He was replaced by Brian Thomas.[12]

Spin-offs

Three start-up businesses grew from OtterBox: Nerdy Minds, Wild Rock, and 1OAK Technologies.[13] All three founders of these businesses worked at OtterBox and are now backed by the company as they continue to develop their products and services.[13] On May 22, 2013, OtterBox acquired the San Diego-based smartphone and tablet case manufacturer LifeProof.[14] OtterBox made $347.5 million in revenue in 2011.[11]

Products

As of 2015, OtterBox provides cases for products by Amazon, Apple, BlackBerry, Google (Nexus), HTC, LG, Microsoft, Motorola, Nokia, OnePlus, and Samsung.[15] The company has produced eleven different lines of cases while four lines are no longer in production.[15] The company also manufactures screen protectors under its "Clearly Protected" line.[16]

In May 2017, OtterBox announced a new product line, a line of coolers and tumblers called "Venture Coolers".[17]

In January 2019, OtterBox announced a partnership with Corning to create a new line of Screen Protectors under the name "Amplify" for iPhone, Galaxy, and other mobile phones.[18]

In 2020, OtterBox launched power banks, charging kits, and cables to provide universal charging capabilities that work with both Apple and Android products.[19]

In 2021, OtterBox branched into gaming accessories with the introduction of mobile game clips and carrying cases for Xbox controllers and iPhones.[20]

In 2022, OtterBox launched a program called the "OtterBox Protection Program"[21] for all new cases.

Honors and awards

In 2012, the company was named one of the Best Medium Workplaces by Great Place To Work for its expanding workforce, carefree and creative habitat, and 24 hours of paid time off for employee volunteer work. The OtterCares Foundation has donated over 3 million dollars since 2012 and primarily focuses on education for young children.[22]

References

  1. 1 2 Ferrier, Pat. "Out of the box: How the OtterBox empire sprang from a waterproof case". The Coloradoan. Retrieved 16 September 2022.
  2. ↑ April Joyner (2011-09-14). "How I Reinvented My Business". Inc.com. Retrieved 2017-02-02.
  3. 1 2 3 4 Kristen Tatti (7–20 May 2010). "Richardson out of the garage for good". Northern Colorado Business Report. Retrieved 2 December 2012.
  4. 1 2 3 4 Joyner, April. "How I Reinvented My Business". Inc. Retrieved 1 December 2012.
  5. ↑ Dennis Lloyd (13 May 2004). "OtterBox announces oPod - water resistant case for iPod". iLounge. Retrieved 2 May 2012.
  6. ↑ "OtterBox-Arming the Military with Rugged Technology". OtterBox. Archived from the original on 6 March 2014. Retrieved 1 December 2012.
  7. ↑ Ferrier, Pat. "OtterBox announces leadership change". Fort Collins Coloradoan. Retrieved 13 November 2014.
  8. ↑ Ferrier, Pat. "Jim Parke leads OtterBox into changing landscape". Coloradoan. Retrieved 22 May 2020.
  9. ↑ Ferrier, Pat. "Jim Parke leads OtterBox into changing landscape". Otter Products Press Release. Retrieved 27 June 2023.
  10. ↑ "9 News". Archived from the original on 2012-07-17.
  11. 1 2 "OtterBox". Inc. Archived from the original on 27 January 2013. Retrieved 1 December 2012.
  12. 1 2 "OtterBox Evolution Continues with New Executive Leadership". Reuters. Archived from the original on 2 July 2013. Retrieved 1 December 2012.
  13. 1 2 Armbrister, Molly. "Three new companies spring from OtterBox's JEremy success". Northern Colorado Business Report. Archived from the original on 30 December 2013. Retrieved 1 December 2012.
  14. ↑ "OtterBox Acquires LifeProof". Archived from the original on 2013-06-09. Retrieved 2013-09-12.
  15. 1 2 "Products". OtterBox. Retrieved 23 May 2014.
  16. ↑ Archer, Tucker (25 December 2014). "OtterBox vs. LifeProof: What's the Best iPhone 6 Case?". heavy.com. Retrieved 22 May 2020.
  17. ↑ "Unrule the Outdoors with New OtterBox Venture Coolers". OtterBox MediaRoom. Retrieved 2019-03-22.
  18. ↑ "OtterBox and Corning Partner to Redefine Mobile Device Screen Protection". OtterBox MediaRoom. Retrieved 2019-03-22.
  19. ↑ "Popular phone case brand Otterbox is selling chargers now". NBC News. Retrieved 2020-06-26.
  20. ↑ Bouwmeester, Jason (2021-01-14). "[CES 2021] Otterbox branches out with Xbox gaming accessories". Techaeris. Retrieved 2021-01-15.
  21. ↑ "New OtterBox Protection Program".
  22. ↑ "#7 - Best Medium Workplaces: OtterBox", Great Place to Work Institute of the United States, San Francisco, 2012.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.