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 OYSHO Store in London (United Kingdom) | |
| Type | Sociedad Anónima |
|---|---|
| Industry | Retail |
| Founded | 2001 |
| Headquarters | , Spain |
Number of locations | 457 (2023)[2] |
Area served | Worldwide |
| Products | Clothing |
| Parent | Inditex |
| Website | www |
Oysho is a Spanish fashion chain founded in 2001. The brand is focused on the design and production of sportswear and leisure wear.
Part of the Inditex group, Oysho has a presence in more than 40 countries with a network of more than 457 stores as well as its worldwide online store.
Their products feature a wide variety of technical collections designed to offer maximum performance for every type of sport and activity due to their high quality materials, which guarantee durability and technical qualities. Their free-time collections are centred on functionality and versatility
Their company headquarters are in Tordera (Barcelona), Spain. The Inditex headquarters are in Arteijo (A Coruña), Spain.
| Data | |
| Turnover | 623 million euros |
| Stores | 457 worldwide |
| Products | Sportswear and leisure wear |
History
The chain was established in 2001, as a result of the Inditex Group market segmentation strategy. After starting out as an underwear brand, within a few years, they had introduced a sport collection that has ended up becoming their main line of business.
Over the years, Oysho has expanded into different countries, opening various major stores in the world’s main cities, such as Paris, London, Istanbul and Shanghai.
In 2011, they launched their online store in several countries and currently offers their collections in the vast majority of markets.
In 2022, they carried on growing their presence in the digital world and increased their commitment to sport with Oysho Training, a free fitness, yoga and running training app with sessions for all levels. The goal of the app is to offer the brand’s sporting community quality content created by international instructors.
Stores
Oysho has 457 stores worldwide, in more than 40 countries. Spain is their main market, followed by Mexico and Turkey.
The stores have an average sales floor space of 450m2.
Oysho stores are to be found in shopping centres and on high streets all over the world. Oysho has stores in Rue Rivoli in Paris, in London’s White City, on Gran Vía in Madrid, on Paseo de Gracia in Barcelona, in the Piazza San Babila in Milan, Dubai Mall in Dubai, in central Shanghai, and many other locations.
Supply
The company’s supply chain is fast and flexible. The collections have a high rotation rate, which is interpreted as one of their Inditex business successes.
Oysho products are provided based on consumer trends. A high response capacity means that products can be created to supply stores twice weekly.
Oysho has RFID (Radio Frequency Identification) technology so garments can be individually identified from logistics platforms to sale.
References
- ↑ "Grupo Inditex - Oysho". inditex.es. Archived from the original on 2013-03-17. Retrieved 2013-03-19.
- ↑ "Annual Report 2021" (PDF). Inditex S.A. Retrieved 30 January 2022.
External links
