Peach
ピーチ
Pīchi
IATA ICAO Callsign
MM APJ AIR PEACH
Founded10 February 2011 (2011-02-10)
(as A&F Aviation)
Commenced operations1 March 2012 (2012-03-01)
Operating bases
Fleet size37
Destinations21[1]
Parent companyAll Nippon Airways
HeadquartersTajiri, Osaka, Japan
Key peopleShinichi Inoue
(CEO)
RevenueJPY 14.3 billion (FY June 2013)[2]
Operating incomeJPY 1,046 million (June 2013)[2]
Employees1,889 (1 October 2023)[3]
Websitewww.flypeach.com

Peach Aviation Limited (ピーチ・アビエーション 株式会社, Pīchi Abiēshon Kabushiki Gaisha), operating as Peach, is a Japanese low-cost airline. Its head office is at Kansai International Airport and in Tajiri, Osaka Prefecture.[3]

History

Kensetsu-to, the headquarters of Peach

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[4] Its shares were held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[5] ANA controls 77.9% of Peach's stock as of 2018.[3]

Peach's brand development was conducted by CIA, Inc. and The Brand Architect Group, who engaged Neil Denari for aircraft livery design and James Wilkie for uniform design.[4] The airline is based at Kansai International Airport.[6] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[7]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ, Earopuraza),[8] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[9][10] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[11][12]

Peach's first aircraft, an Airbus A320, was delivered to its home base at Kansai International Airport in November 2011.[13] Within its fleet, Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[14] The airline's first flight was on 1 March 2012, between Osaka Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[15]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[16] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[17]

However, during the summer 2014 season Peach cancelled over 2,000 planned flights (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were unable to fly due to sickness or injury. Loss of pilots to other airlines was a contributing cause for the shortage.[18] It was later reported that Peach would consider allowing its pilots to commute from Tokyo Haneda to Osaka Kansai on other airlines, a practice rarely allowed in Japan, in order to attract candidates who were unwilling to relocate to Osaka.[19]

In May 2017, Peach became the first airline in Japan to accept bitcoin as payment.[20]

Inside the cabin of a Peach Airbus A320neo (2023)

On 22 March 2018, All Nippon Airways announced the integration of its two low-cost carrier subsidiaries Peach and Vanilla Air, with Peach as the surviving brand. Integration would begin during the second half of the 2018 fiscal year (FY) and to be completed by the end of FY2019. The combined airline also planned to operate over 50 aircraft and routes beyond FY2020, up from 35 aircraft and 39 routes at the time of announcement, as well as targeted a ¥150 (1.37) billion revenue and a 10% operating profit for FY2020.[21] Vanilla Air ceased operations on 26 October 2019, with its operations integrated with Peach's.

Corporate affairs

The key trends for Peach Aviation are (as of the financial year ending 31 March):[lower-alpha 1]

2017 2018 2019 2020 2021 2022
Revenue[lower-alpha 2] (¥b) 87.5 93.6 81.9 22.0 37.8 90.2
Number of passengers (m) 7.7 8.1 7.2 2.0 4.2 7.7
Load factor (%) 86.3 86.2 83.1 48.7 61.6 73.5
Fleet size 34 33 35 33
References [22] [22] [23] [24] [25] [26]

Destinations

As of July 2023, Peach serves the following destinations:[27]

Country or Region City Airport Notes Refs
ChinaShanghaiShanghai Pudong International Airport[28]
Hong KongHong KongHong Kong International Airport[29]
JapanAmamiAmami Airport
FukuokaFukuoka Airport[15]
IshigakiNew Ishigaki Airport[30]
KagoshimaKagoshima Airport[29]
MatsuyamaMatsuyama Airport[31]
MiyazakiMiyazaki Airport[32]
NagasakiNagasaki Airport[29]
NahaNaha AirportBase[29]
OsakaKansai International AirportBase[15]
SapporoNew Chitose Airport[29]
SendaiSendai AirportBase[30][33]
TokyoHaneda Airport[34]
Narita International AirportBase[35][36]
South KoreaBusanGimhae International AirportTerminated[30][37]
SeoulIncheon International Airport[29]
TaiwanKaohsiungKaohsiung International Airport[38]
TaipeiTaoyuan International Airport[39]
ThailandBangkokSuvarnabhumi Airport[40]

Fleet

A Peach Airbus A320neo at Incheon International Airport, Seoul, South Korea (2023)

As of July 2023, Peach operates an all-Airbus A320 family fleet composed of the following aircraft:[41][42]

Peach Air fleet
Aircraft In service Orders Passengers Notes
Airbus A320-200 27 — 180 Older aircraft to be retired and replaced by Airbus A320neo.
Airbus A320neo 8 25[43][44] 188[45] To replace older Airbus A320-200.
Airbus A321LR 3 — 218
Total 38 25

Livery

A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

The livery of Peach consists of a pink, purple and white colour scheme. The fuselage and vertical stabilizer is painted in pink and purple except for the front fuselage, which is painted in white. The brand name 'Peach' is painted on the vertical stabilizer and the front fuselage. Both wingtips are painted in pink.

Peach unveiled some special liveries as a collab campaigns with brands, such as Soaring Sky! Pretty Cure on an Airbus A320-200 (register code JA827P) in 4 March 2023,[46] and Japanese band Back Number on another A320-200 (register code JA826P) in 6 June 2023.[47] Usually, collaboration brands are put in the bottom row at both side of the plane.

Accidents and incidents

See also

  1. ↑ until FY2019 including Vanilla Air
  2. ↑ "Passenger revenues"

List of airlines of Japan

References

  1. ↑ "Peach Aviation on ch-aviation". ch-aviation. Retrieved 4 December 2023.
  2. 1 2 ジェットスター、営業赤字90億円 ＬＣＣ３社の決算出そろう [Jetstar records operating loss of 9 billion yen]. Nihon Keizai Shimbun (in Japanese). 15 October 2013. Retrieved 16 October 2013.
  3. 1 2 3 "About Peach". Peach Aviation. 26 January 2016. Retrieved 26 August 2020.
  4. 1 2 "Japan's first LCC to be called "Peach"" (PDF). Archived from the original (PDF) on 31 May 2011. Retrieved 6 June 2011.
  5. ↑ Aoki, Mizuho (25 May 2011). "Budget airline goes for a Peach of an image". The Japan Times. Retrieved 10 September 2012.
  6. ↑ Aoki, Mizuho (14 June 2011). "New budget carrier Peach hopes to fly high, charge low". The Japan Times.
  7. ↑ 格安航空ピーチ：ＣＡの公募倍率２１倍 [Low-cost Air Peach: CA Public Offering Ratio of 21:1]. Mainichi Shimbun (in Japanese). 23 July 2011. Archived from the original on 9 July 2012.
  8. ↑ "Privacy Policy". Peach Aviation. 30 May 2011. Archived from the original on 30 May 2011. Retrieved 23 July 2011. Peach Aviation Limited: Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan
  9. ↑ "About Us". Peach Aviation. 4 June 2011. Archived from the original on 4 June 2011. Retrieved 21 July 2011. Tajiri-cho, Sennangun, Osaka, Japan
  10. ↑ 航空運送事業の許可について（Peach・Aviation 株式会社） [About permission for air transportation business (Peach Aviation Co., Ltd.)] (in Japanese). Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved 21 July 2011. １．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）
  11. ↑ "Peach Aviation Moves Operations Office to New Location" (PDF) (Press release). Peach Aviation. 1 August 2011. Retrieved 10 September 2012. Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585
  12. ↑ 本社オフィス移転のお知らせ [Notice of company office relocation] (PDF) (Press release). Archived from the original (PDF) on 31 July 2013. Retrieved 10 September 2012. 〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階
  13. ↑ "Japan's Peach Aviation takes delivery of its first A320" (Press release). Airbus S.A.S. Retrieved 18 August 2019.
  14. ↑ Yoshikawa, Tadayuki (7 August 2013). ピーチ、10機目のA320がハンブルク出発 12日から商業運航へ [Peach, 10th A320 leaves Hamburg for commercial operation from 12th [August]]. Aviation Wire (in Japanese). Retrieved 9 August 2013.
  15. 1 2 3 "Cut-rate carrier Peach starts flights". The Japan Times. Kyodo News. 2 March 2012.
  16. ↑ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Archived from the original on 31 August 2013. Retrieved 19 July 2013.
  17. ↑ 明暗分けた「日本流サービス」 ピーチ、満足度「大手並み」 ["Japanese-style service" compared between night and day; Peach gives "average satisfaction"]. Nihon Keizai Shimbun (in Japanese). 24 July 2013. Retrieved 24 July 2013.
  18. ↑ 病気や引き抜きで機長不足 ピーチ最大2088便減便 [Lack of captains due to illness or withdrawal; Peach cancels up to 2,088 flights]. Nihon Keizai Shimbun (in Japanese). 24 April 2014. Retrieved 28 April 2014.
  19. ↑ ピーチのパイロット、羽田―関空で他社便通勤ＯＫ [Commute from Haneda to Kansai "OK" for Peach pilots]. Nihon Keizai Shimbun (in Japanese). 17 January 2015. Retrieved 19 January 2015.
  20. ↑ "Peach Becomes Japan's First Airline to Accept Payment in Bitcoin". Bloomberg. 22 May 2017. Retrieved 22 May 2017.
  21. ↑ "Peach Aviation and Vanilla Air Unite Together to become the leading LCC in Asia" (Press release). ANA. 22 March 2018.
  22. 1 2 "ANA Holdings Annual Report for FY2018" (PDF). ANA Holdings. Retrieved 18 November 2023.
  23. ↑ "ANA Holdings Annual Report for FY2019" (PDF). ANA Holdings. Retrieved 18 November 2023.
  24. ↑ "ANA Holdings Annual Report for FY2020" (PDF). ANA Holdings. Retrieved 18 November 2023.
  25. ↑ "ANA Holdings Annual Report for FY2021" (PDF). ANA Holdings. Retrieved 18 November 2023.
  26. ↑ "ANA Holdings Annual Report for FY2022" (PDF). ANA Holdings. Retrieved 18 November 2023.
  27. ↑ "Route Map". Peach Aviation. Retrieved 26 August 2020.
  28. ↑ "Peach adds Shanghai service from Nov 2016". routesonline. Retrieved 2 September 2016.
  29. 1 2 3 4 5 6 "Low-cost airline Peach boldly pursues Japan-Southeast Asia one-stop market using new Okinawa base". CAPA Centre for Aviation. 27 March 2013. Retrieved 8 November 2016.
  30. 1 2 3 "Peach S13 Operation Changes". routesonline. 23 January 2013. Retrieved 8 November 2016.
  31. ↑ "Peach Aviation makes Matsuyama its latest domestic destination". anna.aero. 5 February 2014. Retrieved 8 November 2016.
  32. ↑ "Peach to Add Osaka – Miyazaki Route from late-August 2015Peach to Add Osaka – Miyazaki Route from late-August 2015". routesonline. 15 April 2015. Retrieved 8 November 2016.
  33. ↑ "Japan's Peach Aviation to open Sendai base in late 3Q17". ch-aviation. 23 May 2017. Retrieved 26 August 2020.
  34. ↑ "Peach to Launch Tokyo Haneda - Taipei Taoyuan Route from August 2015". 25 June 2015. Retrieved 25 June 2015.
  35. ↑ "Peach to Start Osaka Kansai – Tokyo Narita Service from late-Oct 2013". routesonline. 11 June 2013. Retrieved 8 November 2016.
  36. ↑ "Peach opens new base at Tokyo Narita Airport". Blue Swan Daily. CAPA - Centre for Aviation. 28 October 2019. Retrieved 26 August 2020.
  37. ↑ Liu, Jim (30 August 2019). "Peach W19 Korea service changes". Routesonline. Informa Markets. Retrieved 26 August 2020.
  38. ↑ "Peach to Launch Osaka – Kaohsiung Service from mid-January 2014". routesonline. 25 October 2013. Retrieved 8 November 2016.
  39. ↑ "Peach Aviation to Launch Osaka-Taipei Service from Oct. 16". ChinaAviationDaily. 10 October 2012. Retrieved 8 November 2016.
  40. ↑ "Peach Aviation to Launch Okinawa-Bangkok Service from Feb. 19. 2017". Archived from the original on 6 June 2017. Retrieved 9 December 2016.
  41. ↑ "Aircraft & Seat Map". Peach Aviation.
  42. ↑ "Peach Fleet Details and History". planespotters.net. 24 March 2019. Retrieved 24 March 2019.
  43. ↑ "Peach Aviation orders 10 A320neo and three A320ceo" (Press release). Airbus. 18 November 2016. Retrieved 18 November 2016.
  44. ↑ "Japan's ANA Holdings orders A320neo, B737 MAX". Ch-Aviation.
  45. ↑ "Peach finalises order for additional 18 A320neos". CAPA - Centre for Aviation. Retrieved 18 August 2019.
  46. ↑ "ひろがるスカイ！プリキュア × Peach コラボレーション！ | Peach Aviation | ピーチ". Archived from the original on 5 June 2023.
  47. ↑ "back number × Peach ちゃんと言いに行こう | Peach Aviation | ピーチ".
  48. ↑ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.

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