Pico Far East Holdings Limited
TypePublic
SEHK: 752
IndustryEvent marketing
Founded1969
HeadquartersPico House, 4 Dai Fu Street, Tai Po Industrial Estate, N.T., Hong Kong, China
Area served
Worldwide
Key people
Lawrence Chia (Chairman)
Services
  • Event marketing
  • Conference and exhibition management
  • Venue management
  • Interior and retail design
  • Visual identity
  • Themed environment and related business
RevenueUS$640 million (2019)
Total equityUS$520 million (2017)
Number of employees
Around 2,500 (2019)

Pico Far East Holdings Limited is an event marketing company founded in 1969 by Chia Siong Lim,[1] was named Pico Art Studio. It Incorporated in Singapore as a private limited company delivering exhibition stand-building work. It was listed on the Hong Kong Stock Exchange under the name Pico Far East Holdings Limited,[2] the chairman of the group is Lawrence Chia.[1]

History

Pico was founded in 1969, it is a global agency with some 2,500 staff in 35 offices located in major cities around the world. Pico is building large operations and production facilities in Beijing and Shanghai called Pico Creative Centres. There is a Pico Creative Centre in Singapore as well. The bulk of Pico's work has involved designing and building exhibition stands and managing and providing services at mega-events like World Expos or Olympic Games.[3]

Stock exchange

Pico has been listed on the Hong Kong Stock Exchange (SEHK: 0752)[2] since 1992, and their associate Pico (Thailand) Public Company Limited has been listed on Thailand’s MAI (SET: PICO)[4] since 2004.

Subsidiaries and affiliates

Pico subsidiaries and affiliates:[5][6]

Pico+

Three subsidiaries of Pico are under the subsidiaries network Pico+:[7]

  • TBA Creative Network
    • TBA Creative Network is a brand activation agency. Focusing on below-the-line interactive marketing services, their business domain includes branding strategies, events, exhibition, conference, and experiential marketing.[8]
  • PLUS Communications
  • PIXELS

Other Subsidiaries:[5]

  • Pico X
    • Pico X is Pico's strategic digital business unit, which provides digital strategy, business analytics and creative technology services.
  • IMT
  • P3 Innovation
  • MP International (MPI)
  • A.E. Smith
  • World Image
  • Epicentro
  • Chenzhou International Convention and Exhibition Centre
  • Sri Lanka Exhibition and Convention Centre[9]
  • Fairtrans International
  • Global Spectrum Asia
  • Local Projects

References

  1. 1 2 "PROFILE OF DIRECTORS AND SENIOR MANAGEMENT OF PICO" (PDF).
  2. 1 2 "Stock Exchange Profile - Pico".
  3. ↑ "Pico: Shanghai Expo to out-earn Beijing Olympics". www.chinadaily.com.cn. Retrieved 2016-07-25.
  4. ↑ "Pico Thailand listing on MAI. The Stock Exchange of Thailand. Retrieved 18.4.2017."".
  5. 1 2 "Subsidiaries & Affiliates | Brand Activation | Event Marketing | Pico". www.pico.com. Retrieved 2017-04-18.
  6. ↑ "Pico+ | Brand Activation | Event Marketing | Pico". www.pico.com. Retrieved 2017-05-05.
  7. ↑ "Introduction of Pico+".
  8. ↑ "Photos: Land Rovers on a world-record seesaw". Campaign Asia. Retrieved 2017-12-04.
  9. ↑ "Sri Lanka Exhibition and Convention Center - About". Sri Lanka Exhibition and Convention Center. Jan 2018.
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