PLUSPLUS
CountryUkraine
Broadcast areaUkraine
HeadquartersKyiv, Ukraine
Programming
Language(s)Ukrainian
Picture format16:9 (576i, HDTV)
Ownership
Owner1+1 Media Group
History
Launched1 December 2006
Links
WebsiteOfficial website
Availability
Terrestrial
ZeonbudMX-2 (17)

PLUSPLUS is a Ukrainian free-to-air television channel, part of the 1+1 Media Group. According to the group, PLUSPLUS is a family channel oriented towards shared viewing by parents and children, when the whole family gathers in front of TV.[1]

History

Channel launch as 'CITI' (2006)

CITI was a regional television channel broadcasting in Kiev from 1 December 2006 to 3 August 2012. It was founded by Studio 1+1 and was a media holding of 1+1 Media Group, owned by Ihor Kolomoyskyi.[2][3] In general, the channel broadcast educational programs of Kiev and children and family movies and cartoons manufactured by the USSR. The slogan was "Канал TVого міста." (your city's channel). General manager was Natalia Vashko.

Rebranding to PLUSPLUS (2012)

The channel was relaunched on 4 August 2012[4] as PLUSPLUS, with new Disney Channel content moved across after the closure of Disney Channel in the country. While developing the program concept, PLUSPLUS collaborated with government agencies, academic and research institutions using government programs, regulations and developments, as well as their recommendations. The channel content is created in a such way as to make it interesting for both children, and their parents.[5]

In 2012 it was awarded the National Television Award "Triumph" in the "Discovery of the Year", and in December 2012, PLUSPLUS launched the broadcasting of Disney programming divided into morning and afternoon blocks, which make up six hours of daily programs.[6]

In 2013, PLUSPLUS has been producing the range of in-house programs, each of which performs educational, training, developing and other functions. The channel has prepared three projects “Fairy Tale with Dad” a 10-minute program where famous dads read tales for kids; “Tips and Tricks”: animated pictures with solutions of “children’s” problems; and “Happiness Every Day”: videos on how to make a kid happy.[7]

On December 13, 2019, the "World Awaits Discovery" brand campaign of the "PLUSPLUS" channel won the gold prize at the "Effie Awards Ukraine 2019" in the "Branded Content and Service" category.[8]

Rebrand

In 2012, the channel rebranded with the aim of appearing Western European in outlook, with a nod to Ukrainian/Soviet culture and history. The rebrand was completed by UK design agency Studio.Build, who developed a set of changeable family characters, designed to be the heroes of the channel, with a set of teasers and indents, produced by specialist character-animation studio Animade. They also developed a custom typeface for all on-air and off-air communications.[9] The consultancy worked with Ukraine-based illustrator Edik Katykhin.[10]

Programming

Animated series

Disney animated series

Sitcoms

Other programs

References

  1. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  2. ↑ "President v oligarch". The Economist. 28 March 2015. Retrieved 28 March 2015.
  3. ↑ Lydia Tomkiw (25 August 2014). "Ukraine Today jumps into the Ukraine-Russia media war". Christian Science Monitor. Retrieved 16 October 2015.
  4. ↑ "Канал "Плюсплюс" групи "1+1" стартує 4 серпня (ЛОГО)". 21 August 2012. Archived from the original on 21 August 2012. Retrieved 28 June 2023.
  5. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  6. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  7. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  8. ↑ "Команда маркетинговых коммуникаций 1+1 media и «ПлюсПлюс» получили награды Effie Awards Ukraine 2019". Telekritika (in Russian). 13 December 2019. Retrieved 28 June 2023.
  9. ↑ "Плюс Плюс" [Plus Plus]. Retrieved 18 August 2014.
  10. ↑ "Build's identity for Ukrainian TV channel Plusplus". DesignWeek. 3 August 2012. Retrieved 18 August 2014.
  11. ↑ "У грудні "ПлюсПлюс" покаже 7 прем'єр". Telekritika (in Ukrainian). Retrieved 11 January 2020.
  12. ↑ "Телеканал "ПлюсПлюс" покаже світову прем'єру мультсеріалу «Хоробрі Зайці"". Telekritika (in Ukrainian). Retrieved 11 January 2020.
  13. ↑ "У грудні "ПлюсПлюс" покаже 7 прем'єр". Telekritika (in Ukrainian). Retrieved 11 January 2020.
  14. ↑ "У грудні "ПлюсПлюс" покаже 7 прем'єр". Telekritika (in Ukrainian). Retrieved 11 January 2020.
  15. ↑ "На телеканалі ПЛЮСПЛЮС стартує сезон весняних прем'єр". tsn.ua (in Ukrainian). March 2019. Retrieved 11 January 2020.
  16. ↑ "У грудні "ПлюсПлюс" покаже 7 прем'єр". Telekritika (in Ukrainian). Retrieved 11 January 2020.
  17. ↑ "На телеканалі ПЛЮСПЛЮС стартує сезон весняних прем'єр". tsn.ua (in Ukrainian). March 2019. Retrieved 11 January 2020.
  18. ↑ "На телеканалі ПЛЮСПЛЮС стартує сезон весняних прем'єр". tsn.ua (in Ukrainian). March 2019. Retrieved 11 January 2020.
  19. ↑ "Плюсплюсівці, зустрічайте прем'єру 🙈". Facebook (in Ukrainian). Retrieved 20 August 2020.
  20. ↑ "На телеканалі ПЛЮСПЛЮС стартує сезон весняних прем'єр". tsn.ua (in Ukrainian). March 2019. Retrieved 11 January 2020.
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